or


[09/22/10 - 01:15 AM]
The Futon's Ratings Survival Guide: "Better with You" and "The Whole Truth" (ABC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

BETTER WITH YOU and THE WHOLE TRUTH (ABC)
(Wednesdays at 8:30/7:30c & 10:00/9:00c)

A quick glance below will tell you not only how important ABC's returning comedies are to the network but also just how badly it has struck out in the 10:00/9:00c hour as of late. Numbers in said slot have ranged from a 48% (both "Life on Mars" and "The Unusuals" after "Lost") to 72% ("Dirty Sexy Money" after "Private Practice") retention rate while this past season "Ugly Betty" and "Eastwick" fell into the 60% range with "Happy Town" slipping to 53%. That leaves a relatively low bar for "The Whole Truth" to clear to be considered viable.

As for "Better With You," the obvious benchmark is the short-lived "Hank" (not to mention "Scrubs's" brief cameo on the night during its final season). Aiding in its quest: the fact the series will sit in a comfy hammock between "The Middle" and "Modern Family."

Here's how ABC has fared on Wednesday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

wednesdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
Lost: Season 59:00 PM9.89
(193.54%)
4.40
(223.35%)
Modern Family: Season 19:00 PM9.30
(127.75%)
3.71
(159.91%)
Cougar Town: Season 19:30 PM7.01
(75.38%)
2.90
(78.17%)
Private Practice: Season 29:00 PM7.55
(118.34%)
2.64
(138.95%)
The Middle: Season 18:30 PM6.94
(115.47%)
2.28
(128.81%)
Life on Mars10:00 PM5.29
(54.82%)
2.04
(48.11%)
Dirty Sexy Money: Season 210:00 PM5.82
(75.68%)
1.97
(72.43%)
Scrubs: Season 88:00 PM5.04
(N/A)
1.97
(N/A)
Better Off Ted: Season 1**8:30 PM4.60
(91.45%)
1.85
(94.87%)
The Unusuals10:00 PM5.40
(63.98%)
1.80
(48.39%)
Pushing Daisies: Season 28:00 PM5.41
(N/A)
1.78
(N/A)
Eastwick10:00 PM5.00
(69.83%)
1.71
(60.85%)
Hank8:00 PM6.52
(N/A)
1.66
(N/A)
Ugly Betty: Season 410:00 PM4.39
(71.87%)
1.53
(59.30%)
Happy Town10:00 PM4.11
(66.72%)
1.37
(52.69%)
Scrubs: Season 98:00 PM3.89
(N/A)
1.35
(N/A)

** includes only first-run, in-season airings in the specified time period

COMING TOMORROW: ABC's "My Generation," CBS's "Bleep My Dad Says" and NBC's "Outsourced."





  [september 2010]  
S
M
T
W
T
F
S
   


· BETTER WITH YOU (ABC)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· WHOLE TRUTH, THE (ABC)





most recent ratings | view all posts
[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.