[09/23/10 - 12:56 AM]
The Futon's Ratings Survival Guide: "Bleep My Dad Says" (CBS)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

(Thursdays at 8:30/7:30c)

If any series can replace "Survivor" on Thursday nights it's "The Big Bang Theory" (14.13 million viewers, 5.22 adults 18-49 rating on Mondays last season). Said move will certainly give newcomer "Dad" a significant platform, although it's unclear what the expectation is in terms of retention rate. "Big Bang" obviously built off its "Two and a Half Men" lead-in while shows like "Rules of Engagement" (83%) and "Worst Week" (62%) previously followed "Men" to varying results. Presumably, "Dad" will have to perform in the 70-75% range or risk cancellation. Still, keep in mind that in the past two years, "Rules's" third season had the lowest retention rate of any comedy that was renewed (the aforementioned 83%).

Here's how CBS has fared on Thursday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

thursdays in 2008-2010timeviewers
adults 18-49
CSI: Season 99:00 PM17.75
Survivor: Season 178:00 PM12.50
Survivor: Season 188:00 PM12.10
Survivor: Season 208:00 PM12.33
Survivor: Season 198:00 PM12.23
CSI: Season 10**9:00 PM14.88
The Mentalist: Season 2**10:00 PM15.15
Eleventh Hour10:00 PM11.66
Harper's Island10:00 PM8.33

** includes only first-run, in-season airings in the specified time period

COMING TOMORROW: CBS's "Blue Bloods" and FOX's "The Good Guys."

  [september 2010]  


most recent ratings | view all posts
[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/09/15 - 08:31 AM]
Versus NFL and Baseball-Playoff Competition, "Blacklist" Tops Its Average from Last May's Sweep
NBC spins the numbers for Thursday, October 8.

[10/09/15 - 08:23 AM]
ABC's TGIT Lineup Towers Over Its Non-Sports Competition for 3rd Straight Week
ABC spins the numbers for Thursday, October 8.

[10/09/15 - 07:38 AM]
Week 4 of "Thursday Night Football" on CBS and NFL Network Earns Overnight Ratings Increase Over Last Year
CBS spins the numbers for Thursday, October 8.

[10/08/15 - 03:18 PM]
"Jay Leno's Garage" Premiere Night Delivers Over 1.1 Million Total Viewers
CNBC spins the numbers for Wednesday, October 7.

[10/08/15 - 12:58 PM]
American Pharoah Leads NBC Sports Group to 136% Viewership Increase for Breeders' Cup Challenge Series
NBC spins the numbers for its horse racing coverage to date.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 10:11 AM]
"The Late Show with Stephen Colbert" Grows 200% in Adults 18-34, 40% in Adults 18-49 and 17% in Viewers Versus a Year Ago
CBS spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."