[09/28/10 - 08:34 AM]
Bravo Records Best Quarter in Network History, with Double-Digit Growth in Primetime Across All Key Demos
Bravo spins the numbers for the third quarter of 2010.

[via press release from Bravo]


Bravo Digital Earns Best Third Quarter Ever With Double- Digit Increases In Page Views, Uniques, And Video Streams

NEW YORK - September 28, 2010 - Continuing its upward ratings climb, Bravo recorded its best quarter in the network's history with double-digit growth among all key demos in primetime, according to Nielsen Media Research. Averaging 950,000 total viewers and 583,000 adults18-49 in primetime, the network enjoyed double-digit increases, up 12 percent (vs. 846,000) and 10 percent (vs. 532,000), respectively versus third quarter 2009. On pace to mark its best year ever among all key demos, Bravo continues to rank as the No. 1 most upscale and educated cable entertainment network among adults 18-49 in primetime. In addition, 2010 Primetime Emmy-award winning "Top Chef" skewers the competition as the No. 1 food show on cable. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Third quarter sizzled with 'Summer by Bravo,' with an unprecedented 10 summer launches of new and returning original programming on the network- from the uber-successful "The Real Housewives of New Jersey" and freshman series "Bethenny Getting Married?" to the return of viewers' faves, "The Rachel Zoe Project," "Flipping Out," and "Watch What Happens: Live"-- supported by the first-ever on-air, multi-talent image campaign featuring more than 30 Bravolebrities. In addition, with Bravo's fans being early adopters and followers of the latest technology trends and at the forefront of what's hot and happening on the web, Bravo continued to offer multiplatform initiatives from the Bravo Talk Bubble to Bravo Now that offer a deeper, viewing experience. "Bethenny Getting Married?," which delivered Bravo's highest-rated series premiere in history, concluded its highly successful freshman season in the third quarter with the inauguration of Bravo Now, the network's new iPad app; and "Top Chef D.C." was the first-ever television brand to partner with Groupon to engage fans with the chefs and food on a personal, one-on-one level. Finally, the premiere of "Top Chef Just Desserts" launched with Twitter and Opentable.com partnerships where fans were able to sample free desserts across the U.S.

Bravo's summer of water cooler hits included part one of "The Real Housewives of New Jersey" reunion special on August 30th, which shattered records for the network, earning the title of highest rated telecast of the "Real Housewives" franchise ever among all key demos, fueling Bravo's highest rated total day ever among adults 18-49 and marking the highest rated telecast of the year among all key demos, with 3,852,000 total viewers and 2,676,000 adults 18-49 tuning in. The second season averaged 3,193,000 total viewers and 2,296,000 adults18-49, 25 percent (vs. 2,551,000) and up 21 percent (vs. 1,905,000), respectively versus season one. Additionally, "The Real Housewives of D.C." is pacing to be the second highest rated freshman season of a "Real Housewives" series among total viewers, behind only "The Real Housewives of New Jersey."

"Top Chef" franchise spin-off "Top Chef Just Desserts" earned the title of Bravo's best food show series premiere ever among all key demos and to-date, is averaging 1,584,000 total viewers and 1,014,000 adults 18-49. Season three of "The Rachel Zoe Project" earned its highest rated season ever with double-digit increases across all key demos, up 28 percent in total viewers and 15 percent in adults 18-49, respectively versus the season two average and "Flipping Out" season four also is pacing to earn its highest season ever among total viewers. Bravo's first late night talk show "Watch What Happens: Live" - in its new 10PM timeslot - has seen double-digit increases for its third season, up 49 percent in total viewers and 19 percent in adults 18-49 versus the prior season, to-date.

Bravo Digital -- TelevisionWithoutPity.com and Bravotv.com -- recorded double-digit increases across the board, marking its best quarter ever for unique visitors and its best third quarter ever for page views and video streams. Versus third quarter 2009, page views were up 35 percent (116.6 million vs. 86.6 million), uniques rose 78 percent (6.5 million vs. 3.7 million) and video streams increased 38 percent (6.5 million vs. 4.7 million). Bravo Digital also marked its highest rated September ever among uniques and video streams, up 57 percent (5.0 million vs. 3.2 million) and 43 percent (5.5 million vs 3.8 million) versus September 2009.

BravoTV.com also boasts record numbers, earning its best quarter ever in unique visitors, and its best third quarter ever for page views and video streams. Versus third quarter 2009, average page views were up 59 percent (77.9 million vs. 49.1 million), uniques were up 94 percent (5.3 million vs. 2.7 million) and video streams rose 39 percent (6.4 million vs. 4.6 million). Additionally, BravoTV.com recorded double-digit increases to mark its best September ever for unique visitors and video streams, with a 74 percent increase (4.0 million vs. 2.3 million) and a 43 percent increase (5.4 million vs. 3.8 million) respectively versus September 2009.

Source: Live+ 7 Day data through 9/12/10 blended with Live+ Same Day data through 9/26/10, 3Q10TD: 6/28/10-9/26/10. Press Prime: M-Su 8P-11P, Sales Prime: M-Su 7P-2A, upscale/educated: VPVH, LS data, P18-49, HHI $125K+ W/College, M-Su 8P-11P, 2010 through 9/22/10, includes ad supported cable entertainment networks. Network rank: Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the daypart through 9/26/10, single telecast/day performance based on Live+ Same Day data through 9/26/10, #1 food show: among P18-49, 2010TD, highest Monday: total day. Digital Source: Omniture SiteCatalyst; Quarterly Comparison: 06/01/10-09/27/10 vs. 06/01/09-09/27/09. Monthly Comparisons: 09/01/10-09/27/10 vs. 09/01/09-09/27/09 and 08/01/10-08/27/10. All TWoP video data for 2009 includes full month of September.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com. Follow us on Twitter at https://twitter.com/BravoPR.

  [september 2010]  


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