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[09/29/10 - 09:31 AM]
CBS Wins Tuesday in Viewers and Adults 25-54 for the Second Consecutive Week
CBS spins the numbers for Tuesday, September 28.

[via press release from CBS]

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK

"NCIS" is the Night's #1 Program in Viewers

"NCIS: Los Angeles" Places First at 9:00 PM in Adults 18-49 with Gains Over Premiere Week in Viewers and Key Demographics

The Second Season Premiere of "The Good Wife" Sweeps its Time Period in Viewers, Adults 18-49 and Adults 25-54 with Significant Increases Over May's Finale

CBS won Tuesday in viewers and adults 25-54 for the second consecutive week behind the Network's drama lineup of NCIS, NCIS: LOS ANGELES and the season premiere of THE GOOD WIFE, according to Nielsen preliminary live plus same day ratings for Sept. 28.

NCIS was first in households (11.3/18) and viewers (18.74); it was second in adults 25-54 (5.3/14) and adults 18-49 (4.0/11). NCIS was Tuesday's #1 program in viewers.

At 9:00 PM, NCIS: LOS ANGELES was tied for first in adults 18-49 (3.7/10, with ABC) and second in households (10.0/16), viewers (16.45m) and adults 25-54 (4.9/12, -0.2 behind ABC). Compared to last week's season premiere, NCIS: LOS ANGELES was up +3% in households (from 9.7/15), +2% in adults 25-54 (from 4.8/11), +9% in adults 18-49 (from 3.4/09) and added +690,000 viewers (from 15.76m, +4%).

At 10:00 PM, the season premiere of THE GOOD WIFE (P) was first in households (8.3/14), viewers (12.89m), adults 25-54 (3.6/10) and adults 18-49 (2.5/07). Compared to its season finale in May 2010, THE GOOD WIFE was up +19% in households (from 7.0/12), +20% in adults 25-54 (from 3.0/08), +25% in adults 18-49 (from 2.0/06) and added +2.28m viewers (from 10.61m, +21%).

For the night, CBS was first in households (9.9/16), viewers (16.03m), adults 25-54 (4.6/12) and second in adults 18-49 (3.4/09).

Updated Tuesday ratings will be available this afternoon.

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

NCIS +2.27m 21.01m +0.8 4.8

NCIS: Los Angeles +1.97m 18.42m +0.8 4.5

The Good Wife +1.89m 14.78m +0.5 3.0

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program, including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK

"NCIS" is the Night's #1 Program in Viewers

"NCIS: Los Angeles" Posts Gains Over Premiere Week in Viewers and Key Demographics

The Second Season Premiere of "The Good Wife" Sweeps its Time Period in Viewers, Adults 18-49 and Adults 25-54 with Significant Increases Over May's Finale

CBS won Tuesday in viewers and adults 25-54 for the second consecutive week behind the Network's drama lineup of NCIS, NCIS: LOS ANGELES and the season premiere of THE GOOD WIFE, according to Nielsen live plus same day ratings for Sept. 28.

NCIS was first in households (11.5/18) and viewers (19.15m); it was second in adults 25-54 (5.4/14) and adults 18-49 (4.1/12). NCIS was Tuesday's #1 program in viewers.

At 9:00 PM, NCIS: LOS ANGELES was second in households (10.0/16), viewers (16.51m), adults 25-54 (5.0/12, -0.2 behind ABC) and adults 18-49 (3.7/10, -0.1 behind ABC). Compared to last week's season premiere, NCIS: LOS ANGELES was up +3% in households (from 9.7/15), +4% in adults 25-54 (from 4.8/11), +9% in adults 18-49 (from 3.4/09) and added +750,000 viewers (from 15.76m, +5%).

At 10:00 PM, the season premiere of THE GOOD WIFE (P) was first in households (8.3/14), viewers (12.84m), adults 25-54 (3.6/10) and adults 18-49 (2.5/07). Compared to its season finale in May 2010, THE GOOD WIFE was up +19% in households (from 7.0/12), +20% in adults 25-54 (from 3.0/08), +25% in adults 18-49 (from 2.0/06) and added +2.23m viewers (from 10.61m, +21%).

For the night, CBS was first in households (10.0/16), viewers (16.17m), adults 25-54 (4.7/12) and second in adults 18-49 (3.4/09).

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Fast Affiliate Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

NCIS +2.27m 21.01m +0.8 4.8

NCIS: Los Angeles +1.97m 18.42m +0.8 4.5

The Good Wife +1.89m 14.78m +0.5 3.0





  [september 2010]  
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· GOOD WIFE, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)











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