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[09/30/10 - 09:45 AM]
CBS Sweeps Wednesday in Viewers, Adults 18-49 and Adults 25-54 for the Second Consecutive Week
CBS spins the numbers for Wednesday, September 29.
[via press release from CBS]

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program, including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

CBS SWEEPS WEDNESDAY IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK

"Survivor: Nicaragua" Wins Its New Time Period in all Key Measures for the Third Straight Week

"Criminal Minds" is the Night's #1 Program in Viewers

"The Defenders" in Photo Finish Among Viewers Against the Highly Promoted Premiere of "Law & Order: Los Angeles"

CBS won Wednesday in viewers, adults 18-49 and adults 25-54 for the second consecutive week as SURVIVOR: NICARAGUA won its new time period in all key measures and CRIMINAL MINDS was the night's #1 program in viewers, according to Nielsen preliminary live plus same day ratings for Sept. 29.

SURVIVOR: NICARAGUA was first in households (7.1/12), viewers (12.16m), adults 25-54 (4.6/13) and adults 18-49 (3.4/11). CBS swept this time slot for the third consecutive week.

At 9:00 PM, CRIMINAL MINDS was first in households (8.8/14) and viewers (14.41m), adults 25-54 (4.7/12) and second in adults 18-49 (3.6/10, -0.1 behind ABC). Compared to last week's season premiere, CRIMINAL MINDS added +280,000 viewers (from 14.13m, +2%). CRIMINAL MINDS was the night's #1 program in households and viewers.

At 10:00 PM, THE DEFENDERS was in a photo finish among viewers (10.38m) against the highly promoted premiere of "Law & Order: Los Angeles" (10.52m). THE DEFENDERS retained 85% of its premiere week viewer delivery and 86% of its adult 18-49 rating (2.5/08 from 2.9/08).

For the night, CBS was first in households (7.5/13), viewers (12.32m), adults 25-54 (4.3/12) and adults 18-49 (3.2/09) for the second Wednesday so far this season.

Updated Wednesday ratings will be available this afternoon.

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

Survivor: Nicaragua +1.49m 13.65m +0.7 4.1

Criminal Minds +2.39m 16.80m +0.9 4.5

The Defenders +1.34m 11.72m +0.4 2.9

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program, including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

CBS SWEEPS WEDNESDAY IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK

"Survivor: Nicaragua" Wins Its New Time Period in all Key Measures for the Third Straight Week

"Criminal Minds" is the Night's #1 Program in Viewers

"The Defenders" in Photo Finish Among Viewers Against the Highly Promoted Premiere of "Law & Order: Los Angeles"

CBS won Wednesday in viewers, adults 18-49 and adults 25-54 for the second consecutive week as SURVIVOR: NICARAGUA won its new time period in all key measures and CRIMINAL MINDS was the night's #1 program in viewers, according to Nielsen live plus same day ratings for Sept. 29.

SURVIVOR: NICARAGUA was first in households (7.1/12), viewers (12.26m), adults 25-54 (4.7/13) and adults 18-49 (3.5/11). CBS swept this time slot for the third consecutive week.

At 9:00 PM, CRIMINAL MINDS was first in households (8.9/14) and viewers (14.57m), adults 25-54 (4.8/12) and second in adults 18-49 (3.6/10, -0.1 behind ABC). Compared to last week's season premiere, CRIMINAL MINDS added +440,000 viewers (from 14.13m, +3%). CRIMINAL MINDS was the night's #1 program in households and viewers.

At 10:00 PM, THE DEFENDERS was in a photo finish among viewers (10.41m) against the highly promoted premiere of "Law & Order: Los Angeles" (10.64m). THE DEFENDERS retained 86% of its premiere week delivery with viewers and adult 18-49 rating (2.5/08 from 2.9/08).

For the night, CBS was first in households (7.5/13), viewers (12.41m), adults 25-54 (4.3/12) and adults 18-49 (3.2/10) for the second Wednesday so far this season.

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Fast Affiliate Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

Survivor: Nicaragua +1.49m 13.65m +0.7 4.1

Criminal Minds +2.39m 16.80m +0.9 4.5

The Defenders +1.34m 11.72m +0.4 2.9





  [september 2010]  
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· CRIMINAL MINDS (CBS)
· DEFENDERS, THE (CBS)
· LAW & ORDER: LOS ANGELES (NBC)
· SURVIVOR (CBS)




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