[10/04/10 - 08:26 AM]
"Sunday Night Football" Has Best NFL Primetime October Overnight Rating in 10 Years
NBC spins the numbers for Sunday, October 3.

[via press release from NBC]


SNF is No. 1 Broadcast of Sunday Night For 4th Straight Week

14.2 Overnight is Up 19% From Last Year's Week 4 Game

Rating Peaked at 14.9 Just Before Halftime

NEW YORK - October 4, 2010 - Last night's "Sunday Night Football" game recorded the best overnight for an NFL primetime game in October in 10 years and was the No. 1 program on Sunday night for the fourth consecutive week, according to overnight data released today by The Nielsen Company.

"Sunday Night Football" featuring the New York Giants 17-3 victory over the Chicago Bears, earned a 14.2 overnight rating and 22 share (from 8:30-11:15 p.m. ET), the best for an NFL primetime game in October since 10/9/2000 (Buccaneers-Vikings 14.7/23 on ABC).

Last night's game was 19 percent higher than last year's Week 4 SNF game (Chargers-Steelers, 11.9/19).

The rating peaked at a 14.9/22 from 9:30-10 p.m. ET with the Giants taking a 3-0 lead into halftime.

When the viewership is available tomorrow from Nielsen, "Sunday Night Football" is expected to be the most-watched Sunday night show for the fourth consecutive week. Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

DOMINATED ORIGINALCOMPETITION: Last night's "Sunday Night Football" broadcast dominated against original programs including ABC's Desperate Housewives and Brothers & Sisters, CBS's 60 Minutes, Amazing Race and Undercover Boss and the season premiere of CSI Miami and Fox's The Simpsons, The Cleveland Show, Family Guy and the season premiere of American Dad.

NBC led the night among metered markets in primetime (7-11 p.m. ET) with a 10.9/17 topping the 8.1/13 for second-place CBS by 35 percent. NBC also beat Fox by 49 percent (7.3/11) and ABC by 76 percent (6.2/10).


1. Chicago, 39.7/54
2. Milwaukee, 21.9/33
3. Las Vegas, 20.6/33
4. New Orleans, 18.5/25
5. West Palm Beach, 16.3/22
6. Richmond, 16.0/23
7. Indianapolis, 15.8/24
8. Phoenix, 15.7/26
T9. Denver, 15.6/25
T9. Kansas City, 15.6/22
T9. Norfolk, 15.6/22
12. New York, 15.4/22

Follow NBC Sports PR on Twitter at Twitter.com/NBCSportsPR

Follow "Sunday Night Football" on Twitter at Twitter.com/SNFonNBC

Become a fan of "Sunday Night Football" on Facebook at: Facebook.com/SNFonNBC

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named 'Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: 'NBC Sunday Night Football,' which is the premier primetime NFL game of the week; 'Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL 'Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.

  [october 2010]  


most recent ratings | view all posts
[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.