or


[10/05/10 - 10:10 AM]
ABC is the Most-Watched Net for the 3rd Consecutive Monday of the Season
ABC spins the numbers for Monday, October 4.

[via press release from ABC]

Quick Take for Monday, October 4, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is the Most-Watched Net for the 3rd Consecutive Monday of the Season, Beating CBS by 6.1 Million Viewers and by 8% in Adults 18-49

"Dancing with the Stars" Leads its Time Period and is Monday's No. 1 Program in Viewers and Across All Key Women Demos for the Third Week in a Row

ABC's "Castle" Beats NBC's "Chase" by its Largest Margins Yet, While Topping CBS' "Hawaii Five-0" in Women 18-34 for the 3rd Straight Week

Monday Night (8:00-11:00 p.m.)

ABC won the night for the third straight Monday in Total Viewers. During prime, ABC outperformed CBS by 6.1 million viewers (17.4 million vs. 11.3 million) and by 8% in Adults 18-49 (3.9/10 vs. 3.6/9).

· Improving on its Monday results year to year for the 3rd consecutive week, ABC was up over the same night last season by 3.3 million viewers and by 26% in Adults 18-49 (14.1 million and 3.1/8 on 10/05/09).

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's "Dancing with the Stars" led the 8:00-10:00 p.m. time-slot and stood as Monday's No. 1 TV program for the 3rd week running with Total Viewers and across all key Women demos (W18-34/W18-49/W25-54). "DWTS" outperformed CBS' original comedy block by 9.2 million viewers (20.1 million vs. 10.9 million) and by 16% in Adults 18-49 (4.3/11 vs. 3.7/10).

· Season to date, "DWTS" improved substantially over its year-ago averages by 3.8 million viewers (20.9 million vs. 17.1 million) and by 26% among Adults 18-49 (4.8/12 vs. 3.8/9).

"Castle" (10:00-11:00 p.m.)

"Castle" defeated NBC's "Chase" by its largest margins yet in both Total Viewers (+6.1 million - 11.9 million vs. 5.8 million) and Adults 18-49 (+76% - 3.0/8 vs. 1.7/5).

· ABC's "Castle" beat CBS' high-profile reboot, "Hawaii Five-0," among Women 18-34 (+21% - 2.9/8 vs. 2.4/7) for the 3rd time in 3 weeks.

· "Castle" was up sharply over its performance on the same night last year for the 3rd straight telecast, surging by 2.7 million viewers and by 36% in Adults 18-49 (9.2 million and 2.2/6 on 10/05/09). In fact, compared to the same point last season, "Castle" is up by 2.0 million viewers (11.2 million vs. 9.2 million) and by 22% in Adults 18-49 (2.8/8 vs. 2.3/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/4/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· CASTLE (ABC)
· CHASE (NBC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)





most recent ratings | view all posts
[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.