or


[10/06/10 - 04:30 PM]
Oxygen's "Hair Battle Spectacular" Becomes Most Watched Freshman Series in Network History
Oxygen spins the numbers for Tuesday, October 5.

[via press release from Oxygen]

OXYGEN'S "HAIR BATTLE SPECTACULAR" BECOMES MOST WATCHED FRESHMAN SERIES IN NETWORK HISTORY

Season Finale Crowns Brooklyn, NY Native Minista with the Title of "Hair Battle Spectacular" Champion

NEW YORK, NY - October 6, 2010 - Oxygen Media's fantasy hair competition series "Hair Battle Spectacular" rises to the top to become the most watched freshman series in network history among all key demos, according to Nielsen Media Research. Oxygen's digital platforms were up for the night as well, continuing to engage viewers and make fans a part of the experience.

"Hair Battle Spectacular" ended its season on a high note with its finale on Tuesday, October 5, which named Minista the winner of the competition. The show delivered series highs among key female demos W18-34 (442,000) and W18-49 (602,000). On the digital front, the "Hair Battle Spectacular" show site on www.Oxygen.com was up double digits vs. last week, +55% in daily uniques, +90% in page views and +19% in video streams. Oxygen's real time water cooler, www.OxygenLive.com, increased in page views during the broadcast, +69% on the East Coast and +56% on the West Coast.

In addition to the stellar success of "Hair Battle Spectacular," Oxygen outperformed in the 9pm hour on Tuesday night with an all-new episode of "Bad Girls Club Miami." Oxygen was the #1 ranked cable network in the hour among W18-34, W18-49 and A18-49, outdelivering broadcast network the CW.

Source: Nielsen Explorer, LS data. Omniture Catalyst.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever she is, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [october 2010]  
S
M
T
W
T
F
S
     


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)





most recent ratings | view all posts
[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.

[01/21/15 - 12:09 PM]
Sunday's "UFC Fight Night" on FOX Sports 1 is Most-Watched MMA Event on Cable Since 2009
FOX Sports spins the numbers for Sunday, January 18.