or


[10/06/10 - 04:30 PM]
Oxygen's "Hair Battle Spectacular" Becomes Most Watched Freshman Series in Network History
Oxygen spins the numbers for Tuesday, October 5.

[via press release from Oxygen]

OXYGEN'S "HAIR BATTLE SPECTACULAR" BECOMES MOST WATCHED FRESHMAN SERIES IN NETWORK HISTORY

Season Finale Crowns Brooklyn, NY Native Minista with the Title of "Hair Battle Spectacular" Champion

NEW YORK, NY - October 6, 2010 - Oxygen Media's fantasy hair competition series "Hair Battle Spectacular" rises to the top to become the most watched freshman series in network history among all key demos, according to Nielsen Media Research. Oxygen's digital platforms were up for the night as well, continuing to engage viewers and make fans a part of the experience.

"Hair Battle Spectacular" ended its season on a high note with its finale on Tuesday, October 5, which named Minista the winner of the competition. The show delivered series highs among key female demos W18-34 (442,000) and W18-49 (602,000). On the digital front, the "Hair Battle Spectacular" show site on www.Oxygen.com was up double digits vs. last week, +55% in daily uniques, +90% in page views and +19% in video streams. Oxygen's real time water cooler, www.OxygenLive.com, increased in page views during the broadcast, +69% on the East Coast and +56% on the West Coast.

In addition to the stellar success of "Hair Battle Spectacular," Oxygen outperformed in the 9pm hour on Tuesday night with an all-new episode of "Bad Girls Club Miami." Oxygen was the #1 ranked cable network in the hour among W18-34, W18-49 and A18-49, outdelivering broadcast network the CW.

Source: Nielsen Explorer, LS data. Omniture Catalyst.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever she is, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [october 2010]  
S
M
T
W
T
F
S
     


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)





most recent ratings | view all posts
[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.

[02/08/16 - 08:27 AM]
NBC Ranks #2 for the Night Among the Big 4 Networks in Adults 18-49 and Total
NBC spins the numbers for Sunday, February 7.

[02/08/16 - 06:16 AM]
CBS's Coverage of Super Bowl 50 Scores Second-Highest Overnight Rating in History
CBS spins the numbers for Sunday, February 7.

[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.