or


[10/12/10 - 02:03 PM]
ABC Stands as the Most-Watched Net for the 4th Monday in a Row
ABC spins the numbers for Monday, October 11.

[via press release from ABC]

Quick Take for Monday, October 11, 2010 (National Live + Same Day Program Ratings)

ABC Stands as the Most-Watched Net for the 4th Monday in a Row, Bettering CBS by 6.2 Million Viewers and by 3% in Adults 18-49

"Dancing with the Stars" Wins its 2-Hour Time Slot in Total Viewers and Across All Key Women Demos for the 4th Straight Week

ABC's "Castle" is the Only Network Program to Grow Week to Week in Adults 18-49 and Beats CBS' "Hawaii Five-0" in Adults 18-34 for the First Time

Monday Night (8:00-11:00 p.m.)

ABC stood as the most-watched network on Monday night for the 4th week in a row. During prime, ABC bettered CBS by a 6.2 million viewers (16.6 million vs. 10.4 million) and by 3% in Adults 18-49 (3.6/8 vs. 3.5/9).

· Growing its Monday results year to year for the 4th straight week, ABC was up over the same night last season by 2.1 million viewers and by 13% in Adults 18-49 (14.5 million and 3.2/8 on 10/12/09).

"Dancing with the Stars" (8:00-10:01 p.m.)

ABC's "Dancing with the Stars" won its 2-hour time-slot for the 4th time in 4 weeks with Total Viewers and across all key Women demos (W18-34/W18-49/W25-54). "DWTS" topped CBS' original comedy block by 9.3 million viewers (19.5 million vs. 10.2 million) and by 11% in Adults 18-49 (4.0/10 vs. 3.6/9).

· Season to date, "DWTS" is improving substantially over its year-ago averages by 3.3 million viewers (20.7 million vs. 17.4 million) and by 21% among Adults 18-49 (4.6/12 vs. 3.8/9).

"Castle" (10:01-11:00 p.m.)

Standing as Monday's only network program to grow week-to-week among young adults, ABC's "Castle" turned in its most-competitive performance ever against CBS' high-profile reboot, "Hawaii Five-0," in both Total Viewers (10.66 million vs. 10.70 million) and Adults 18-49 (2.7/8 vs. 3.1/8). In addition, "Castle" outperformed the CBS drama for the first time among Adults 18-34 (+18% - 2.0/6 vs. 1.7/5).

· ABC's "Castle" beat NBC's "Chase" by its largest margins to date in both Total Viewers (+118% � 10.7 million vs. 4.9 million) and Adults 18-49 (+80% - 2.7/8 vs. 1.5/4).

· "Castle" was up over its performance on the same night last year for the 4th consecutive telecast, growing by 9% in Total Viewers and by 17% in Adults 18-49 (9.8 million and 2.3/6 on 10/12/09). In fact, compared to the same point last season, "Castle" is up by 1.3 million viewers (11.4 million vs. 10.1 million) and by 12% in Adults 18-49 (2.9/8 vs. 2.6/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 10/11/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· CASTLE (ABC)
· CHASE (NBC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)





most recent ratings | view all posts
[12/12/17 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Viewers, Demos
The Peacock holds off the competition in both categories last night.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Tops Night with "Thursday Night Football"
The Peacock holds off the competition in both total viewers and adults 18-49.

[12/07/17 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
A tight race last night sees "Empire" and "Survivor: Heroes vs. Healers vs. Hustlers" both share the adults 18-49 crown.

[12/06/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock's reality franchise wins the evening in both categories.

[12/05/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Voice"
The Peacock tops both adults 18-49 and total viewers last night.

[12/04/17 - 12:06 PM]
Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[12/04/17 - 08:17 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Continue Reign
The Peacock cruises to another victory in total viewers and adults 18-49.

[12/03/17 - 11:15 AM]
FOX Sports Super Saturday Records Huge Viewership Numbers for Big Ten and Big 12 Championships
FOX Sports spins the numbers for Saturday, December 3.

[12/03/17 - 08:27 AM]
Saturday's Broadcast Ratings: College Football Pushes FOX to Top Spot
The network leads the night in both total viewers and adults 18-49.

[12/02/17 - 08:52 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges the night in adults 18-49, easily tops total viewers.

[12/01/17 - 08:18 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Hold Off Competition
The Peacock takes home top honors in total viewers and adults 18-49.

[11/30/17 - 08:15 AM]
Wednesday's Broadcast Ratings: CBS Edges Tight Demo Race with NBC, FOX
The Eye wins the night among adults 18-49 while NBC is the most-watched broadcaster.