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[10/12/10 - 12:45 PM]
Disney Channel is TV's No. 1 Network for the 17th Consecutive Week in Total Day Among Tweens 9-14
Disney Channel spins the numbers for the week of October 4-10.

[via press release from Disney Channel]

Weekly Ratings Highlights for October 4-10, 2010 -- Final National Ratings

Disney Channel is TV's No. 1 Network for the 17th Consecutive Week in Total Day Among Tweens 9-14; Also No. 1 Among Kids 6-11

Holds 2 of the Week's Top 3 TV Telecasts Among Kids 6-11 and 3 of the Top 6 TV Telecasts Among Tweens 9-14

Saturday's "Mickey Mouse Clubhouse" is TV's No. 1 Preschool Telecast Among Kids 2-5 for the 2nd Consecutive Week; Stands as the Series' Most-Watched Telecast in the Time Period in 11 Months

Disney Channel: Weekly Highlights Continuing to dominate the TV landscape, Disney Channel ranked as the No. 1 TV network in Total Day for the 17th consecutive week among Tweens 9-14 (478,000/2.0 rating), surpassing No. 2, Nickelodeon, by a considerable 24%(386,000/1.6 rating). Disney Channel also scored top rank among Kids 6-11 (564,000/2.3 rating), holding 2 of TV's Top 3 telecasts for the week.

In Prime, Disney Channel scored its 284th consecutive weekly victory among Kids 6-11 (1.09 million/4.4 rating) and topped the charts for the 281st time in the previous 284 weeks in Tweens 9-14 (897,000/3.7 rating).

· Disney Channel held 2 of TV's Top 3 telecasts among Kids 6-11, and 5 of the Top 10: "The Suite Life on Deck" (No. 2 - 1.51 million/6.1 rating, Fri., 8:00 - 8:30 p.m.), "Fish Hooks" (No. 3 - 1.41 million/5.7 rating, Fri., 9:00 - 9:30 p.m.), "Halloweentown High" (No. 6T - 1.31 million/5.3 rating, Wed., 8:00 - 9:35 p.m.), "Camp Rock 2: The Final Jam" (No. 9 - 1.29 million/5.2 rating, Sun., 8:00 - 9:50 p.m.) and "Halloweentown II: Kalabar's Revenge" (No. 10 - 1.28 million/5.2 rating, Tue., 8:00 - 9:30 p.m.).

· Disney Channel held 5 of TV's Top 10 telecasts among Tweens 9-14: "The Suite Life on Deck" (No. 3 - 1.12 million/4.6 rating, Fri., 8:00 - 8:30 p.m.), "Halloweentown High" (No. 6T - 1.09 million/4.5 rating, Wed., 8:00 - 9:35 p.m.), "Halloweentown II: Kalabar's Revenge" (No. 6T - 1.09 million/4.5 rating, Tue., 8:00 - 9:30 p.m.), "Camp Rock 2: The Final Jam" (No. 8 - 1.08 million/4.4 rating, Sun., 8:00 - 9:50 p.m.) and "Halloweentown" (No. 10 - 1.07 million/4.4 rating, Mon., 8:00 - 9:35 p.m.).

· For the second consecutive week, Saturday's "Mickey Mouse Clubhouse" (8:30 - 8:55 a.m.) stood as the week's No. 1 preschool TV telecast among target Kids 2-5 (882,000/5.2 rating).

· It was the series' most-watched telecast in the key demo in more than 6 months - since 4/5/10 - and the show's most-watched telecast in the time period in 11 months - since 11/14/09.

Source: Nielsen Media Research (Live + Same Day, 10/4/10-10/10/10, U.S. ratings). Rankings based on 000s, then US rating.





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· FISH HOOKS (DISNEY)
· SUITE LIFE ON DECK (DISNEY)





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