or


[10/12/10 - 01:12 PM]
The Hub TV Network Premieres to Strong Audience Growth
The Hub spins the numbers for Sunday, October 10.

[via press release from The Hub]

THE HUB TV NETWORK PREMIERES TO STRONG AUDIENCE GROWTH

New Children's and Family Network Posts Significant Gains Versus Previous Discovery Kids Network

The Hub, a new television network for children and their families that launched Sunday, 10-10-10, garnered significant ratings gains in virtually all dayparts and target demographics over the performance of Discovery Kids Network, the network it replaced, according to Nielsen Media Research. The ratings performance reflected The Hub's Sunday, October 10, "Sneak Peek Sunday" lineup performance versus the performance of Discovery Kids on Sunday, October 3.

Highlights include:

Daypart Averages:

· The Hub built every half hour in delivery (000) in virtually every demo: (HH, K2-11, K6-11, A18-49 and P2+).

· The Hub tallied at least triple-digit percent delivery gains in total day in HH and all Hub key target demos: HH (+521%, 87,000), P2+ (+650%, 135,000), K2-11 (+620%, 72,000), K6-11 (+643%, 52,000), A18-49 (+950%, 42,000) and W18-49 (+1100%, 24,000).

· The Hub tallied at least triple-digit percent delivery gains in Hub Primetime (7P-11P) in HH and all key Hub target demos: (+979%, 151,000), P2+ (+1347%, 217,000), K2-11 (+1300%, 112,000), K6-11 (+2100%, 88,000), A18-49 (+5900%, 60,000) and W18-49 (+3300%, 34,000).

· The Hub beat Teen Nick head-to-head in total day delivery among all Hub key target demos: P2+ (135,000 vs. 105,000), K2-11 (72,000 vs. 38,000), K6-11 (52,000 vs. 36,000), A18-49 (42,000 vs. 28,000) and W18-49 (24,000 vs. 15,000).

Co-Viewing:

· On Sunday (10/10/10), The Hub was the top co-viewed network among all children-targeted cable networks in K2-11 and A18-49. Thirty six percent (36%) of K2-11 watched with an adult 18-49, out-performing all children-targeted networks, including Nickelodeon (20%), Disney Channel (18%) and Cartoon Network (18%). In addition, 57% of A18-49 watched The Hub with a child aged 2-11, significantly beating all kid cablers, including Nickelodeon (35%), Disney Channel (40%) and Cartoon Network (28%).

Individual Programming Highlights:

· Family Game Night (7P-8P) earned the highest week-on-week delivery increase among W18-49, among all programs on The Hub: (+5200%, 53,000).

· Family Game Night (7P-8P) was the day's top telecast on The Hub among total viewers and all Hub key target demos: K2-11 (0.64/145,000), K6-11 (0.83/116,000), W18-49 (0.15/53,000), A18-49 (0.12/85,000) and P2+ (0.17/267,000).

· Among kids 2-11, Family Game Night out-performed Disney XD (0.64 vs. 0.52), NickToons (0.64 vs. 0.45) and TeenNick (0.64 vs. 0.09) head-to-head in the 7P-8P time period.

· In kids 6-11, Family Game Night beat all of the following kid networks head-to-head in the time period: Disney XD (0.83 vs. 0.62), NickToons (0.83 vs. 0.53), TeenNick (0.83 vs. 0.13) and Nick Jr. (0.83 vs. 0.71).

Source: Nielsen Media Research; program based dayparts; most current; 10/10/10 vs 10/3/10, 10/10/10 to 3AM for total day; all ratings represent coverage ratings; co-viewing in NPower, L+SD

The Hub, a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc. (NYSE: HAS), will entertain, enlighten, empower and educate children and their families. The cable and satellite television network will feature original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup will include animated and live-action series, specials and game shows, and the network will extend its content through a robust and engaging online presence. The Hub launched October 10, 2010, reaching approximately 60 million U.S. households on what was Discovery Kids Channel. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [october 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 09:05 AM]
ABC Family's "Baby Daddy" Soars to Season and Multi-Month Highs in Total Viewers and Target Demographics
ABC Family further spins the numbers for Wednesday, June 24.

[06/29/15 - 08:51 AM]
Live + 7 Day Ratings: ABC's "The Whispers" Increases Its Playback Growth to 90% in Week 2 Among Adults 18-49
ABC further spins the numbers for Monday, June 8.

[06/29/15 - 08:37 AM]
"Dateline NBC" Jumps 50% or 1.5 Million Persons Week to Week in Total Viewers
NBC spins the numbers for Sunday, June 28.

[06/29/15 - 08:19 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Celebrity Family Feud"
Week two of the game show holds off the Sunday premiere of "Big Brother" on CBS.

[06/28/15 - 08:42 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with "Ninja Warrior" Encore
The Peacock leads the night among adults 18-49 in a low key race.

[06/28/15 - 08:37 AM]
"Ninja" Encore Is #1 in Primetime on the Big 4 in 18-49
NBC spins the numbers for Saturday, June 27.

[06/27/15 - 12:42 PM]
FOX-Record 5.7 Million Watch USA Defeat China in FIFA Women's World Cup 2015 Quarterfinal
FOX Sports spins the numbers for Friday, June 26.

[06/27/15 - 08:50 AM]
"Dateline" Matches Its Highest Friday Rating Since April 3
NBC spins the numbers for Friday, June 26.

[06/27/15 - 08:42 AM]
Friday's Broadcast Ratings: FOX Tops Demos with FIFA Women's Wold Cup
Said coverage is the night's biggest draw among adults 18-49.

[06/26/15 - 10:19 AM]
Thursday's Premiere of "Big Brother" Is the Night's #1 Broadcast in Adults 18-49, Adults 25-54 aAnd Adults 18-34
CBS spins the numbers for Thursday, June 25.

[06/26/15 - 09:56 AM]
HGTV's "Brother vs. Brother" Delivered Record-Breaking Season
HGTV spins the numbers for the season to date.

[06/26/15 - 09:46 AM]
CBS News' Original Broadcasts Post Strong Television Year-to-Date Performances with Key News Demos and Viewers
CBS spins the numbers for the week of June 15-21.

[06/26/15 - 09:38 AM]
2015 NBA Draft Matches Highest-Rated Ever on ESPN
ESPN spins the numbers for Thursday, June 25.

[06/26/15 - 08:51 AM]
"Dateline" Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Thursday, June 25.