Quick Take for Sunday, October 24, 2010
(Fast Affiliate Live + Same Day Ratings)
Opposite Sports-Driven Programming on CBS and NBC,
ABC Grows its Overall Sunday Audience for the 2nd Straight Week
"America's Funniest Home Videos" Draws its Largest Audience Since February
Growing Week to Week, "Home Edition" Hits a Season High
In Total Viewers and Sees its Best Adults 18-49 Performance in 3 Weeks
"Desperate Housewives" Stands as Sunday's No. 1
Entertainment Program in Adults 18-49 for the 4th Week in a Row
"Brothers & Sisters" Tops its CBS Competition at 10pm in All Key Women Demos
Sunday Night (7:00-11:00 p.m.)
Opposite sports-driven competition on the night on CBS (NFL overrun) and NBC ("Sunday Night Football"), ABC saw its overall audience (9.3 million) grow over the previous week for the 2nd week in a row.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
At 7:00 p.m., ABC's "America's Funniest Home Videos" hit a season-high in Total Viewers (7.6 million), drawing the show's largest audience since February - since 2/28/10.
"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)
Building on the previous week in both Total Viewers and Adults 18-49, ABC's "Extreme Makeover: Home Edition" attracted its largest audience (9.1 million) of the season and saw its best young adult (2.4/6) performance in 3 weeks - since 10/3/10.
"Desperate Housewives" (9:00-10:00 p.m.)
Against another big "Sunday Night Football" match-up on NBC (Minnesota Vikings-Green Bay Packers), ABC's "Desperate Housewives" registered as Sunday's No. 1 entertainment TV show among Adults 18-49 (3.9/9) for the 4th week in a row. "Housewives" also finished No. 1 against its non-sports competition in its 9 o'clock time slot in viewers (12.2 million) and young adults (3.9/9) for the 3rd week in a row. "Housewives" stood as Sunday's No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54) for the 5th straight week.
"Brothers & Sisters" (10:00-11:00 p.m.)
Opposite the conclusion of the strong NFL game on NBC, ABC's "Brothers & Sisters" outperformed its CBS competition ("Undercover Boss"/"CSI: Miami" combo) by wide margins across each of the key Women demographics: Women 18-34 (2.7/8 vs. 2.3/6), Women 18-49 (3.9/10 vs. 3.1/8) and Women 25-54 (4.8/11 vs. 3.8/9).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/24/10.