[10/25/10 - 09:55 AM]
"Sunday Night Football": Best Overnight for October NFL Primetime Game in 12 Years
NBC spins the numbers for Sunday, October 24.

[via press release from NBC]


Third-Best SNF Overnight Ever; Up 54% vs. Last Year's Week 7 Game

SNF is No. 1 Show for 7th Straight Sunday Night

Milwaukee Leads All Markets With 53.1/68 Rating; Minneapolis Second at 51.5/68

NEW YORK - October 25, 2010 - Last night's "Sunday Night Football" game generated the best overnight rating for an October NFL primetime game in 12 years, the third-best SNF overnight ever and was the No. 1 program on Sunday night for the seventh consecutive week as it registered an overnight rating up 54 percent vs. last year's Week 7 game, according to overnight data released today by The Nielsen Company.

"Sunday Night Football," featuring Vikings QB Brett Favre returning to Green Bay in a 28-24 loss, earned a 16.0 overnight rating and 25 share (from 8:30-11:30 p.m. ET).

The 16.0/25 overnight is the best for an October NFL primetime game since, coincidentally, Minnesota-Green Bay on 10/5/98 (17.5/26 on ABC).

Last night's game was 54 percent higher than last year's Week 7 SNF game (Cardinals-Giants, 10.4/16), and was up 122 percent from 2008's Week 7 game (Seahawks-Buccaneers, 7.2/11).

The rating peaked at a 17.0/29 from 11-11:30 p.m. ET with the game still in doubt in its final moments. The game also produced a 17.0/25 rating from 9:30-10 p.m. ET as the first half was concluding.

Three NBC games this season, including this year's Thursday night opener, rank among the top four NBC primetime games ever, and four of the top six. Ten SNF games remain in 2010.

When the viewership is available tomorrow from Nielsen, "Sunday Night Football" is expected to be the most-watched Sunday night show for the seventh consecutive week. Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

1. 9/20/09, Giants-Cowboys, 16.5/27 (Dallas Cowboys Stadium Debut)
2. 9/12/10, Cowboys-Redskins, 16.4/26 (Week 1 - 2010)
3. 10/24/10, Vikings-Packers, 16.0/25 (Favre Returns to Lambeau II)
4. 11/25/07, Eagles-Patriots, 15.6/24
5. 12/14/08, Giants-Cowboys, 15.4/24
6. 9/19/10, Giants-Colts, 15.2/24 ("Manning Bowl II")
T7. 11/15/09, Patriots-Colts, 15.1/24
T7. 11/5/06, Colts-Patriots, 15.1/22
9. 9/10/06, Colts-Giants, 14.7/23 (Original "Manning Bowl")
10. 9/21/08, Cowboys-Packers, 14.4/22

*The NFL Kickoff Opener on Thursday, Sept. 9, 2010 between the Vikings and Saints generated an overnight rating/share of 17.7/28.

DOMINATED ORIGINAL COMPETITION: Last night's "Sunday Night Football" broadcast dominated against original programs including ABC's Desperate Housewives and Brothers & Sisters, CBS's 60 Minutes, Amazing Race, Undercover Boss and CSI Miami.

2. Minneapolis, 51.5/68
3. Las Vegas, 23.5/35
4. New Orleans, 21.5/29
5. Norfolk, 21.4/31
6. Kansas City, 20.4/29
T7. Phoenix, 19.0/32
T7. Nashville, 19.0/26
9. Chicago, 18.7/28
10. Oklahoma City, 18.5/26

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named �Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: �NBC Sunday Night Football,' which is the premier primetime NFL game of the week; �Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL �Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.

  [october 2010]  


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