or


[10/25/10 - 09:55 AM]
"Sunday Night Football": Best Overnight for October NFL Primetime Game in 12 Years
NBC spins the numbers for Sunday, October 24.

[via press release from NBC]

"SUNDAY NIGHT FOOTBALL", BEST OVERNIGHT FOR OCTOBER NFL PRIMETIME GAME IN 12 YEARS

Third-Best SNF Overnight Ever; Up 54% vs. Last Year's Week 7 Game

SNF is No. 1 Show for 7th Straight Sunday Night

Milwaukee Leads All Markets With 53.1/68 Rating; Minneapolis Second at 51.5/68

NEW YORK - October 25, 2010 - Last night's "Sunday Night Football" game generated the best overnight rating for an October NFL primetime game in 12 years, the third-best SNF overnight ever and was the No. 1 program on Sunday night for the seventh consecutive week as it registered an overnight rating up 54 percent vs. last year's Week 7 game, according to overnight data released today by The Nielsen Company.

"Sunday Night Football," featuring Vikings QB Brett Favre returning to Green Bay in a 28-24 loss, earned a 16.0 overnight rating and 25 share (from 8:30-11:30 p.m. ET).

The 16.0/25 overnight is the best for an October NFL primetime game since, coincidentally, Minnesota-Green Bay on 10/5/98 (17.5/26 on ABC).

Last night's game was 54 percent higher than last year's Week 7 SNF game (Cardinals-Giants, 10.4/16), and was up 122 percent from 2008's Week 7 game (Seahawks-Buccaneers, 7.2/11).

The rating peaked at a 17.0/29 from 11-11:30 p.m. ET with the game still in doubt in its final moments. The game also produced a 17.0/25 rating from 9:30-10 p.m. ET as the first half was concluding.

Three NBC games this season, including this year's Thursday night opener, rank among the top four NBC primetime games ever, and four of the top six. Ten SNF games remain in 2010.

When the viewership is available tomorrow from Nielsen, "Sunday Night Football" is expected to be the most-watched Sunday night show for the seventh consecutive week. Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

"SUNDAY NIGHT FOOTBALL" TOP 10 OVERNIGHT RATING/SHARE:
1. 9/20/09, Giants-Cowboys, 16.5/27 (Dallas Cowboys Stadium Debut)
2. 9/12/10, Cowboys-Redskins, 16.4/26 (Week 1 - 2010)
3. 10/24/10, Vikings-Packers, 16.0/25 (Favre Returns to Lambeau II)
4. 11/25/07, Eagles-Patriots, 15.6/24
5. 12/14/08, Giants-Cowboys, 15.4/24
6. 9/19/10, Giants-Colts, 15.2/24 ("Manning Bowl II")
T7. 11/15/09, Patriots-Colts, 15.1/24
T7. 11/5/06, Colts-Patriots, 15.1/22
9. 9/10/06, Colts-Giants, 14.7/23 (Original "Manning Bowl")
10. 9/21/08, Cowboys-Packers, 14.4/22

*The NFL Kickoff Opener on Thursday, Sept. 9, 2010 between the Vikings and Saints generated an overnight rating/share of 17.7/28.

DOMINATED ORIGINAL COMPETITION: Last night's "Sunday Night Football" broadcast dominated against original programs including ABC's Desperate Housewives and Brothers & Sisters, CBS's 60 Minutes, Amazing Race, Undercover Boss and CSI Miami.

TOP METERED MARKETS FOR VIKINGS-PACKERS: 1. Milwaukee, 53.1/68
2. Minneapolis, 51.5/68
3. Las Vegas, 23.5/35
4. New Orleans, 21.5/29
5. Norfolk, 21.4/31
6. Kansas City, 20.4/29
T7. Phoenix, 19.0/32
T7. Nashville, 19.0/26
9. Chicago, 18.7/28
10. Oklahoma City, 18.5/26

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named �Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: �NBC Sunday Night Football,' which is the premier primetime NFL game of the week; �Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL �Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.





  [october 2010]  
S
M
T
W
T
F
S
     


· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNDERCOVER BOSS (CBS)









most recent ratings | view all posts
[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 08:48 AM]
"The Blacklist" Builds on Last Night's 18-49 Lead-In by 180% with Its First Original Telecast Since April 2
NBC spins the numbers for Thursday, April 23.

[04/24/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC, CBS Share in Top Demo Honors
The Alphabet gets a big boost from "Grey's Anatomy," which is up by a third from a week ago among adults 18-49.

[04/24/15 - 08:26 AM]
ABC Is No. 1 on the Opening Night of the May Sweep for the First Time in 6 Years
ABC spins the numbers for Thursday, April 23.

[04/23/15 - 11:01 AM]
Encores of "The Tonight Show" Outperform ABC, CBS Timeslot Competition in 18-49 and Other Key Demos for Week of April 13-17
NBC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 09:49 AM]
ABC Grows by Double Digits to Its Best Performance in Late-Night in 5 Weeks
ABC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 08:45 AM]
"The Mysteries of Laura" Grows 11% in 18-49 vs. Its Prior Original Three Weeks Ago
NBC spins the numbers for Wednesday, April 22.

[04/23/15 - 08:39 AM]
ABC Finishes No. 1 on Wednesday Night Among Adults 18-49
ABC spins the numbers for Wednesday, April 22.

[04/23/15 - 08:25 AM]
Wednesday's Broadcast Ratings: ABC, CBS Share Adults 18-49 Crown
The Alphabet's "Modern Family" is the top draw among said demo last night.

[04/22/15 - 01:49 PM]
VH1's Smash Hit "Love & Hip Hop: Atlanta" Season 4 Debuts to 6.2 Million Total Viewers on Monday
VH1 spins the numbers for Monday, April 20.

[04/22/15 - 08:54 AM]
NBC Wins Tuesday in 18-49 Among the Big 4 with the #1 and #2 Shows of the Night, "The Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, April 21.

[04/22/15 - 08:39 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Demos
CBS then is the most-watched network despite "NCIS" and "NCIS: New Orleans" being in repeats.

[04/22/15 - 08:37 AM]
Tuesday's No. 1 Comedy, ABC's "Fresh Off the Boat" Finale Hits 6-Week Highs
ABC spins the numbers for Tuesday, April 21.