or


[10/29/10 - 08:50 AM]
Against the World Series, ABC Marks Most-Watched Thursday in 5 Weeks
ABC spins the numbers for Thursday, October 28.

[via press release from ABC]

Against the World Series, ABC Marks Most-Watched Thursday in 5 Weeks

Some early points on ABC's Thursday, ahead of the regular press release:

Up against Game 2 of the 2010 World Series during primetime on Fox, ABC stood as the #1 non-sports Net on Thursday for the 6th week running this season with Adults 18-34 and finished #1 overall with key Women demos (W18-34/W18-49) for the 6th time in as many weeks. Despite facing World Series competition, ABC was up week to week in Total Viewers (+10%) and Adults 18-49 (+7%). In fact ABC marked its most-watched Thursday in 5 weeks and matched its top Adult 18-49 number on the night since season-premiere Thursday (on 9/23/10).

In the 8 o'clock hour, ABC's special annual rebroadcast of It's the Great Pumpkin, Charlie Brown produced season-highs for the Net in the hour among viewers and young adults. With the animated Halloween special, ABC took second place in the hour among Women 18-49 and was the top-rated broadcaster with Kids 2-11. It's the Great Pumpkin, Charlie Brown attracted ABC's biggest in-season audience to the hour since January and its top in-season Adult 18-49 number with non-sports programming since last November - since 1/21/10 and 11/19/09, respectively. Further, the PEANUTS holiday classic posted the Net's highest Kids 2-11 rating in the time period with entertainment programming in nearly 5 years - since 11/24/05.

Building on its lead-in against the World Series (+53% in Viewers/+73% in Adults 18-49), ABC's Grey's Anatomy won Thursday's 9 o'clock hour for the 6th consecutive week in Adults 18-49. In its time period, Grey's topped Fox's 2010 World Series Game 2 by +12%, CBS' CSI by +15% and NBC's comedies by +15%.

In the 10 o'clock hour, ABC's Private Practice finished as the #2 series in to CBS' The Mentalist, beating out NBC's The Apprentice by 4.0 million viewers and by 93% in Adults 18-49. Opposite the conclusion of the baseball game, Private Practice once again defeated The Mentalist in Adults 18-34 to stand as the #1 scripted show in the hour for the 6th straight week. The ABC medical drama won its time period, beating out the World Series and The Mentalist, with Women 18-34 and Women 18-49.

Quick Take for Thursday, October 28, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite the World Series, ABC Marks its Most-Watched Thursday in 5 Weeks

ABC's Annual Broadcast of "It's the Great Pumpkin, Charlie Brown" Produces Season Highs in Thursday's 8pm Hour in Viewers and Young Adults

"Grey's Anatomy" is No. 1 at 9pm in Adults 18-49 for the 6th Consecutive Week

ABC's "Private Practice" is the No. 1 Scripted Show at 10pm in Adults 18-34 For the 6th Straight Week and Wins over the World Series in Key Women

Thursday Night (8:00-11:00 p.m.)

Up against Fox's Game 2 of the 2010 World Series during primetime on the opening night of the November Sweep, ABC stood as the No. 1 non-sports Net on Thursday for the 6th week running this season with Adults 18-34, and finished No. 1 overall with key Women demos (W18-34/W18-49) for the 6th time in as many weeks.

· Despite facing World Series competition, ABC was up week to week in Total Viewers (+10%) and Adults 18-49 (+7%). In fact ABC marked its most-watched Thursday in 5 weeks and matched its top Adult 18-49 number on the night since season-premiere Thursday (on 9/23/10).

"It's the Great Pumpkin, Charlie Brown" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's special annual rebroadcast of "It's the Great Pumpkin, Charlie Brown" produced season-highs for the Net in the hour among viewers (7.0 million) and young adults (2.2/6). With the animated Halloween special, ABC took second place in the hour among Women 18-49 (2.9/8) and was the top-rated broadcaster with Kids 2-11 (3.3/11).

· "It's the Great Pumpkin, Charlie Brown" attracted ABC's biggest in-season audience to the hour since January and its top in-season Adult 18-49 number with non-sports programming since last November � since 1/21/10 and 11/19/09, respectively. Further, the PEANUTS holiday classic posted the Net's highest Kids 2-11 rating in the time period with entertainment programming in nearly 5 years � since 11/24/05.

"Grey's Anatomy" (9:00-10:00 p.m.)

Building on its lead-in against the World Series (+53% in Viewers/+73% in Adults 18-49), ABC's "Grey's Anatomy" won Thursday's 9 o'clock hour for the 6th consecutive week in Adults 18-49. In its time period, "Grey's" (3.8/10) topped Fox's 2010 World Series Game 2 by +12% (3.4/9), CBS' "CSI" by +15% (3.3/9) and NBC's comedies by +15% (3.3/9).

"Private Practice" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's "Private Practice" finished as the No. 2 series in to CBS' "The Mentalist," beating out NBC's "The Apprentice" by 4.0 million viewers (7.8 million vs. 3.8 million) and by 93% in Adults 18-49 (2.7/8 vs. 1.4/4). Opposite the conclusion of the baseball game, "Private Practice" once again defeated "The Mentalist" in Adults 18-34 (2.2/7) to stand as the No. 1 scripted show in the hour for the 6th straight week. The ABC medical drama won its time period, beating out the World Series and "The Mentalist," with Women 18-34 (3.7/11) and Women 18-49 (4.2/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/28/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· PRIVATE PRACTICE (ABC)





most recent ratings | view all posts
[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.

[02/05/16 - 08:47 AM]
Thursday's Broadcast Ratings: FOX Tops Charts with "American Idol"
The network holds off second place CBS in both total viewers and adults 18-49.

[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.

[02/05/16 - 08:33 AM]
"Shades of Blue" Is Up vs. NBC's Regular-Program Slot Average Prior to "Shades" by 38%
NBC spins the numbers for Thursday, February 4.

[02/04/16 - 09:55 AM]
FYI(TM) Scores Best Month Ever Among Adults 18-49 for January
FYI spins the numbers for the month of January.

[02/04/16 - 08:49 AM]
Wednesday's Broadcast Ratings: FOX Continues Demo Reign with "American Idol"
The network also sees week-to-week growth from "Hell's Kitchen" among adults 18-49.

[02/03/16 - 03:46 PM]
E! Delivers January Ratings Success, Up 35% Among Total Viewers and 29% Among A18-49 in Primetime
E! spins the numbers for the month of January.