or


[10/29/10 - 08:50 AM]
Against the World Series, ABC Marks Most-Watched Thursday in 5 Weeks
ABC spins the numbers for Thursday, October 28.

[via press release from ABC]

Against the World Series, ABC Marks Most-Watched Thursday in 5 Weeks

Some early points on ABC's Thursday, ahead of the regular press release:

Up against Game 2 of the 2010 World Series during primetime on Fox, ABC stood as the #1 non-sports Net on Thursday for the 6th week running this season with Adults 18-34 and finished #1 overall with key Women demos (W18-34/W18-49) for the 6th time in as many weeks. Despite facing World Series competition, ABC was up week to week in Total Viewers (+10%) and Adults 18-49 (+7%). In fact ABC marked its most-watched Thursday in 5 weeks and matched its top Adult 18-49 number on the night since season-premiere Thursday (on 9/23/10).

In the 8 o'clock hour, ABC's special annual rebroadcast of It's the Great Pumpkin, Charlie Brown produced season-highs for the Net in the hour among viewers and young adults. With the animated Halloween special, ABC took second place in the hour among Women 18-49 and was the top-rated broadcaster with Kids 2-11. It's the Great Pumpkin, Charlie Brown attracted ABC's biggest in-season audience to the hour since January and its top in-season Adult 18-49 number with non-sports programming since last November - since 1/21/10 and 11/19/09, respectively. Further, the PEANUTS holiday classic posted the Net's highest Kids 2-11 rating in the time period with entertainment programming in nearly 5 years - since 11/24/05.

Building on its lead-in against the World Series (+53% in Viewers/+73% in Adults 18-49), ABC's Grey's Anatomy won Thursday's 9 o'clock hour for the 6th consecutive week in Adults 18-49. In its time period, Grey's topped Fox's 2010 World Series Game 2 by +12%, CBS' CSI by +15% and NBC's comedies by +15%.

In the 10 o'clock hour, ABC's Private Practice finished as the #2 series in to CBS' The Mentalist, beating out NBC's The Apprentice by 4.0 million viewers and by 93% in Adults 18-49. Opposite the conclusion of the baseball game, Private Practice once again defeated The Mentalist in Adults 18-34 to stand as the #1 scripted show in the hour for the 6th straight week. The ABC medical drama won its time period, beating out the World Series and The Mentalist, with Women 18-34 and Women 18-49.

Quick Take for Thursday, October 28, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite the World Series, ABC Marks its Most-Watched Thursday in 5 Weeks

ABC's Annual Broadcast of "It's the Great Pumpkin, Charlie Brown" Produces Season Highs in Thursday's 8pm Hour in Viewers and Young Adults

"Grey's Anatomy" is No. 1 at 9pm in Adults 18-49 for the 6th Consecutive Week

ABC's "Private Practice" is the No. 1 Scripted Show at 10pm in Adults 18-34 For the 6th Straight Week and Wins over the World Series in Key Women

Thursday Night (8:00-11:00 p.m.)

Up against Fox's Game 2 of the 2010 World Series during primetime on the opening night of the November Sweep, ABC stood as the No. 1 non-sports Net on Thursday for the 6th week running this season with Adults 18-34, and finished No. 1 overall with key Women demos (W18-34/W18-49) for the 6th time in as many weeks.

· Despite facing World Series competition, ABC was up week to week in Total Viewers (+10%) and Adults 18-49 (+7%). In fact ABC marked its most-watched Thursday in 5 weeks and matched its top Adult 18-49 number on the night since season-premiere Thursday (on 9/23/10).

"It's the Great Pumpkin, Charlie Brown" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's special annual rebroadcast of "It's the Great Pumpkin, Charlie Brown" produced season-highs for the Net in the hour among viewers (7.0 million) and young adults (2.2/6). With the animated Halloween special, ABC took second place in the hour among Women 18-49 (2.9/8) and was the top-rated broadcaster with Kids 2-11 (3.3/11).

· "It's the Great Pumpkin, Charlie Brown" attracted ABC's biggest in-season audience to the hour since January and its top in-season Adult 18-49 number with non-sports programming since last November � since 1/21/10 and 11/19/09, respectively. Further, the PEANUTS holiday classic posted the Net's highest Kids 2-11 rating in the time period with entertainment programming in nearly 5 years � since 11/24/05.

"Grey's Anatomy" (9:00-10:00 p.m.)

Building on its lead-in against the World Series (+53% in Viewers/+73% in Adults 18-49), ABC's "Grey's Anatomy" won Thursday's 9 o'clock hour for the 6th consecutive week in Adults 18-49. In its time period, "Grey's" (3.8/10) topped Fox's 2010 World Series Game 2 by +12% (3.4/9), CBS' "CSI" by +15% (3.3/9) and NBC's comedies by +15% (3.3/9).

"Private Practice" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's "Private Practice" finished as the No. 2 series in to CBS' "The Mentalist," beating out NBC's "The Apprentice" by 4.0 million viewers (7.8 million vs. 3.8 million) and by 93% in Adults 18-49 (2.7/8 vs. 1.4/4). Opposite the conclusion of the baseball game, "Private Practice" once again defeated "The Mentalist" in Adults 18-34 (2.2/7) to stand as the No. 1 scripted show in the hour for the 6th straight week. The ABC medical drama won its time period, beating out the World Series and "The Mentalist," with Women 18-34 (3.7/11) and Women 18-49 (4.2/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/28/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· PRIVATE PRACTICE (ABC)





most recent ratings | view all posts
[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.