ABC's "Private Practice" Wins at 10pm in A18-34/A18-49 for the 2nd Straight Week

Early info on ABC's Thursday, ahead of the regular press release.

ABC took second place on Thursday in Total Viewers and Adults 18-49, while finishing No. 1 on the night for the 8th straight week among Women 18-34 and Women 18-49.

Surging on its lead-in (+178% in Viewers/+300% in Adults 18-49), ABC self-starter Grey's Anatomy led Thursday's 9 o'clock hour in Adults 18-49, qualifying as the #1 series in the time period for the 8th consecutive week. In its time period, Grey's outperformed second-place NBC's comedies (The Office/Outsourced) by +21%, third-place CBS' CSI by +43% and fourth-place Fox's Fringe by +122%.

At 10pm, ABC's Private Practice led its time-slot in Adults 18-49 and Adults 18-34 for the 2nd week in a row. In addition, the show attracted the program's second-largest audience since its season premiere, behind only the prior week's season-high telecast.

Quick Take for Thursday, November 11, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Thursday Among Key Women for the 8th Consecutive Week

"Grey's Anatomy" Dominates the 9pm Hour in Adults 18-49, Standing as the No. 1 TV Series in its Time Period for the 8th Straight Week

"Private Practice" is No. 1 at 10pm in Adults 18-49 and Adults 18-34 for the 2nd Week in a Row, While Attracting its 2nd-Largest Audience Since its Premiere

Thursday Night (8:00-11:00 p.m.)

ABC took second place on Thursday in Total Viewers (7.8 million) and Adults 18-49 (2.7/7), while finishing No. 1 on the night for the 8th straight week among Women 18-34 and Women 18-49.

"Grey's Anatomy" (9:00-10:00 p.m.)

Surging on its lead-in (+178% in Viewers/+300% in Adults 18-49), ABC self-starter "Grey's Anatomy" led Thursday's 9 o'clock hour in Adults 18-49 (4.0/10), qualifying as the No. 1 series in the time period for the 8th consecutive week. In its time period, "Grey's" outperformed second-place NBC's comedies ("The Office"/"Outsourced") by +21% (3.3/9), third-place CBS' "CSI" by +43% (2.8/7) and fourth-place Fox's "Fringe" by +122% (1.8/5).

"Private Practice" (10:00-11:00 p.m.)

At 10:00 p.m., ABC's "Private Practice" led its time-slot in Adults 18-49 (2.9/8) and Adults 18-34 (2.6/8) for the 2nd week in a row. In addition, the show attracted the program's second-largest audience (8.3 million) since its season premiere, behind only the prior week's season-high telecast.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/11/10.