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[11/16/10 - 03:08 PM]
Hallmark Channel Premiere of "The Good Witch's Gift" Earns Top Spot As #1 Rated Ad-Supported Cable Movie of the Day
The Hallmark Channel spins the numbers for Saturday, November 13.

[via press release from The Hallmark Channel]

CATHERINE BELL ENCHANTS 3.6 MILLION VIEWERS!

HALLMARK CHANNEL PREMIERE OF 'THE GOOD WITCH'S GIFT' EARNS TOP SPOT AS #1 RATED AD-SUPPORTED CABLE MOVIE OF THE DAY

November 13th Premiere is Hallmark Channel's highest rated telecast in 2010

Hallmark Channel continues its successful "Countdown to Christmas" campaign with the original holiday movie "The Good Witch's Gift" starring Catherine Bell, which earned 2.4 HH rating, making it the #1 ad-supported cable movie of the day and #2 movie of the week. "The Good Witch's Gift" premiered Saturday, November 13 (8 p.m. ET/PT, 7C).

Highlights include:

- Ranked as #1 rated ad-supported cable movie of the day

- Ranked as #2 rated ad-supported cable movie of the week

- Ranked 3rd highest movie of the week among W25-54 rating

- Ranked in the Top 10 in the time period among demo delivery, including #2 in Households and #3 in W25-54

- Delivered more than 3.6 million unduplicated viewers (P2+)

- Is Hallmark Channel's highest rated telecast in 2010

The movie's strong performance continues to make Hallmark Channel the largest, premiere destination for family friendly original holiday programming.

Cassie Nightingale (Bell) always has a few tricks up her sleeve, but is surprised when her handsome fianc´┐Ż, chief of police Jake Russell (Chris Potter), proposes they set their wedding date on Christmas Eve. With less than a week to plan their magical nuptials, it may take more than Cassie's 'magic' to get over some pre-wedding hurdles and get the good witch and her soulmate down the aisle.Bell recently signed on to do a 4th installment of the highly-rated movie series, which will begin filming in Toronto in December.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87.5 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.

Source: The Nielsen Company, Nov. 8-14, 2010





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· GOOD WITCH, THE (HALLMARK)





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