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[11/17/10 - 03:49 PM]
Discovery Channel's "Dirty Jobs" #1 for 2nd Straight Week Among Men
Discovery spins the numbers for Tuesday, November 16.
[via press release from Discovery]

DISCOVERY CHANNEL'S DIRTY JOBS #1 FOR 2ND STRAIGHT WEEK AMONG MEN

The Tuesday, November 16, 2010 premiere episode of DIRTY JOBS WITH MIKE ROWE, Lightning Rod Installer, was the #1 non-fiction cable program (excluding news) among M25-54 and the #1 non-fiction cable program among M18-49 (excluding sports) in primetime. Earning a 1.11 HH / 0.79 P25-54 AA%, the telecast delivered 1.64 million viewers (P2+) that evening.

DIRTY JOBS WITH MIKE ROWE has now been the #1 non-fiction cable program among M25-54 (excluding news/sports) during Tuesday primetime for two weeks in a row.

Discovery Channel was a top-five (#5) cable network in M25-54/18-49/18-34 delivery during Tuesday primetime.

Another all-new episode of DIRTY JOBS WITH MIKE ROWE airs this Sunday, November 21 at 9PM ET/PT, followed by the world premiere of new series BREW MASTERS at 10PM ET/PT.

Source: NHI. Live+SD AA(000).





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· BREW MASTERS (DISCOVERY)
· DIRTY JOBS (DISCOVERY)




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