or


[11/22/10 - 08:47 AM]
ABC's "American Music Awards" Grows with Younger Viewers
ABC spins the numbers for Sunday, November 21.

[via press release from ABC]

ABC's "American Music Awards" Grows with Younger Viewers

Some early info on ABC's American Music Awards, ahead of the regular press release.

Up against stiff competition on the evening, including a big Sunday Night Football contest (NY Giants-Philadelphia Eagles) and an NFL prime overrun-boosted CBS, the 2010 American Music Awards made ABC the dominant #1 non-sports network from 8-11pm among Adults 18-49 (4.3/11), beating CBS in the 3-hour time period by 48% (2.9/7).

· The AMAs won its 3-hour time period over football in other key demographics, including Women 18-34 (5.0/13), Women 18-49 (5.7/14), Women 25-54 (6.1/14), Teens 12-17 (3.7/11) and Kids 2-11 (2.5/10).

· Growing year to year among younger viewers, the American Music Awards surged over last year's telecast by +12% in Teens (3.7/11 vs. 3.3/12) and by +19% in Kids 2-11 (2.5/10 vs. 2.1/9). In fact the �American Music Awards� marked its highest number in 6 years with Kids 2-11 - best since 2004.

Quick Take for Sunday, November 21, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Stiff Competition from One of NBC's Biggest-Ever Sunday NFL Games and An NFL-Boosted CBS, ABC's "2010 American Music Awards" is No. 1 in Key Demos

Growing Year to Year with Younger Viewers, ABC's "AMAs" Surges Over Last Year in Teens and Kids, with its Best Number in 6 Years with Kids 2-11

"2010 American Music Awards" (8:00-11:00 p.m.)

Up against stronger year-to-year competition on the evening, including one of NBC's biggest-ever "Sunday Night Football" contests (NY Giants-Philadelphia Eagles) and an NFL prime overrun-boosted CBS, the "2010 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/11), beating CBS in the 3-hour time period by 48% (2.9/7). "AMAs" won its 3-hour time period over football in other key demographics, including Women 18-34 (5.0/13), Women 18-49 (5.7/14), Women 25-54 (6.1/14), Teens 12-17 (3.7/11) and Kids 2-11 (2.5/10).

· Growing year to year among younger viewers, the "American Music Awards" surged over last year's telecast by +12% in Teens 12-17 (3.7/11 vs. 3.3/12) and by +19% in Kids 2-11 (2.5/10 vs. 2.1/9). In fact the "American Music Awards" marked its highest number in 6 years with Kids 2-11 � best since 2004.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 11/21/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.

[10/09/25 - 05:01 PM]
3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2
Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.

[10/09/25 - 03:11 PM]
"Jimmy Kimmel Live" Tops Late-Night with Week of Live Shows from Brooklyn Academy of Music
Continuing the show's momentum this season, "Jimmy Kimmel Live" earned 2.20 million Total Viewers and a 0.22 rating among Adults 18-49, topping late-night for the week in both measures.

[10/09/25 - 01:00 PM]
NBC Wins First Two Weeks of the New TV Season and Sees Year-to-Year Growth
Across all platforms (7-day), "Law & Order" and "SVU" amassed 6 million and 7.6 million viewers, respectively, both showing an increase over last season's premieres.

[10/09/25 - 11:15 AM]
"20/20" Is Friday's No. 1 Newsmagazine in All Key Target Demos
"20/20" grew over its season premiere in Adults 25-54 (+2% - 392,000 vs. 386,000) to post its best news demo performance in nearly 4 months.

[10/09/25 - 10:59 AM]
ESPN Daytime Studio Shows Surge in September
ESPN's daily studio show lineup delivered audience increases across the board in September, as the fall sports season began in earnest.

[10/08/25 - 05:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC's "Late Night with Seth Meyers" in All Key Demos for the 2nd Straight Week
On Monday (9/29/25), "Nightline" turned in its top Adults 18-49 telecast (346,000) in over 3 months.

[10/08/25 - 10:47 AM]
"The Girlfriend" Has Been Watched by Over 25 Million Viewers Worldwide
Amazon MGM Studios touted the news on social media this morning.

[10/07/25 - 03:52 PM]
FOX Sports' ALDS Coverage Up 14% Year-Over-Year Across FOX and FS1
3,187,000 viewers tuned in on average for the first four games of the 2025 ALDS across FOX and FS1.

[10/07/25 - 03:10 PM]
"College GameDay Built by The Home Depot" Delivers Second Most-Watched Regular Season Episode Ever; ESPN & ABC Score Three of Week 6's Top Four Games
ABC's telecast of Vanderbilt at Alabama on Saturday averaged 6.4 million viewers.

[10/07/25 - 02:54 PM]
College Football on FOX Scores Big in Week Six
In Week 6, "Big Noon Saturday" scored 4,627,000 viewers for Michigan's 24-10 win over Wisconsin on FOX - the most-watched noon game on any network.

[10/07/25 - 02:54 PM]
ESPN Scores Most-Watched Game 1 of the WNBA Finals in 28 Years
Coverage averaged 1.9 million viewers, up 62% from last year.

[10/07/25 - 02:40 PM]
"America's Game of the Week" on FOX Roars in Week 5 as Most-Watched Telecast of the Week on Any Network
20,333,000 average viewers on average tuned into the network for Week 5.

[10/07/25 - 12:01 PM]
Netflix Top 10 Week of September 29: "French Lover" Swoons at No. 1, "Monster: The Ed Gein Story" Chills in Top 10 Debut
Plus: "Wayward" reached No. 1 on the TV list for a second consecutive week, with 14.1 million views.