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[11/23/10 - 10:47 AM]
Hallmark Channel Original Movie "The Night Before the Night Before Christmas" Top-Rated Movie of Day on Ad-Supported Cable
The Hallmark Channel spins the numbers for Saturday, November 20.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL ORIGINAL MOVIE "THE NIGHT BEFORE THE NIGHT BEFORE CHRISTMAS" TOP-RATED MOVIE OF DAY ON AD-SUPPORTED CABLE

Hallmark Channel has the #1 Ad-Supported Cable Movie of the Day for Three Consecutive Weeks

Movie delivers 3.9 Unduplicated Viewers (P2+)

Hallmark Channel's lineup of original holiday movies continue to dominate the competition as the Saturday, November 20th (8 p.m. ET/PT, 7C) premiere of the Hallmark Channel Original Movie "The Night Before The Night Before Christmas" ranked as the day's #1-rated movie (2.2 HH rating) on all ad-supported cable television.

"We are incredibly proud of our third consecutive top-rated holiday movie," said Hallmark Channel President and CEO, Bill Abott. "And, we are just at the start of our Countdown to Christmas campaign with nine more Hallmark Channel and Hallmark Movie Channel Original Movies still to premiere."

Jennifer Beals stars in "The Night Before The Night Before Christmas" about a family too busy to spend the holidays together. Santa surprises the family when he accidentally leaves the North Pole a day early and crashes onto their roof. Santa loses his memory in the accident, and it is up to Beals and her family to come together to help restore his memory and save Christmas.

The strong performance of "The Night Before The Night Before Christmas" also boosted Hallmark Channel to be the 3rd highest rated cable network in Prime Time for the day among HH (1.9 HH) and the highest-rated cable network in Prime Time among W25-54 for the day (1.0).

Highlights include:

- Ranked as #1 rated ad-supported cable movie of the day (2.2)

- Ranked as #2 rated ad-supported cable movie of the week

- Delivered 3.9 million unduplicated viewers (P2+)

- Ranked as #1 movie of the day and week among W25-54 rating

- Ranked as #1 in the time period among W25-54, ratings and delivery

The fourth Hallmark Channel Original Movie counting down to Christmas is "Debbie Macomber's Call Me Mrs. Miracle," premiering Saturday, November 27 (8 p.m. ET/PT, 7C) starring five-time Emmy(R) Award winner Doris Roberts.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in High Definition (HD) and standard definition (SD) to a national audience of 87.5 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.

Source: The Nielsen Company, Nov. 15-21, 2010





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· DEBBIE MACOMBER'S MRS MIRACLE 2 (HALLMARK)
· NIGHT BEFORE THE NIGHT BEFORE CHRISTMAS, THE (HALLMARK)





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