or


[11/30/10 - 03:32 PM]
Oxygen Media Scores Best November and Youngest Month Ever
Oxygen spins the numbers for the month of November.

[via press release from Oxygen]

OXYGEN MEDIA SCORES BEST NOVEMBER AND YOUNGEST MONTH EVER

Network Up Double-Digits in All Key Demos Including W18-34 (up +62%) and Pacing for Best Year In History

Oxygen.com Up Double and Triple- Digits During the Month

NEW YORK - November 30, 2010 -- Oxygen Media closes November with a bang, as it records double-digit increases from November 2009 across all key demos in prime including W18-34 (up +62%), A18-34 (up +59%), W18-49 (up +31%), A18-49 (up +29%) and total viewers (up +21%), according to Nielsen Media Research. Additionally, the network claimed its youngest month ever in prime with a median age of 35.5 years, 8.4 years younger than November 2009. Year to date, and for the month of November, Oxygen is the fastest growing women's network among key demos A18-49, W18-49, and W18-34. Oxygen Media is pacing to have its best year ever.

Year-to-date in prime, Oxygen ranks #21 among W18-34 (up from #23 the same weeks last year) and #22 among W18-49 (up from #23). Among A18-49, Oxygen ranks #28 (up from #29).

Powering the success of November was the wildly successful "Bad Girls Club Miami" (season five) and Oxygen's newest original hit series "Running Russell Simmons." On 11/16, Oxygen earned its most watched traditional prime ever among A18-49, W18-49, W18-34 and A18-34 behind the strength of both original series. Season five of "Bad Girls Club" out-delivered The CW in the 9pm hour on Tuesdays among W18-34, A18-34, A18-49 and W18-49, throughout the run of the season. Additionally, part one of the "Bad Girls Club" reunion special was the first episode of the season to draw in more than two million total viewers and was the most watched "Bad Girls Club" telecast of the season among total viewers (2.075 MM), W18-49 (1.059 MM) and W18-34 (827,000). Season-to-date, premiere telecasts of "Bad Girls Club" season five averaged 1,730,000 total viewers, 1,148,000 A18-49, 850,000 W18-49, 836,000 A18-34 and 639,000 W18-34.

"Running Russell Simmons" drew in more than one million total viewers for the first time ever on 11/16 and earned season highs among A18-49 (731,000), W18-49 (585,000) and W18-34 (417,000). During this broadcast, Oxygen out-delivered ABC among W18-34 in the 10pm hour.

Additionally, Oxygen.com is having a stellar month in November, having surpassed its previous best month ever marks in total video streams, visits and monthly unique visitors. Video streams have improved from October 2010 (up +67%) and year-over-year have risen (up +1258%), powered by the addition of full episode video content. Visits have increased (up +47%) vs. October 2010 and year-over-year are up (+409%).

Monthly unique visitors are up (+28%) vs. March 2010 and up (+287%) vs. November 2009.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 11/14/10, blended with Live + Same Day through 11/28/10. Individual telecast performance points based on Live + Same Day data. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000). Fastest growing = 2010TD vs same weeks of 2009, November 2010 vs November 2009; women's networks = LIF, LMN, WE, SOAP, OXY.

Source: Adobe Site Catalyst Powered by Omniture video streams, visits, and monthly unique visitors through 5PM Tuesday November 30, 2010.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBC Universal.





  [november 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· RUNNING RUSSELL SIMMONS (OXYGEN)









most recent ratings | view all posts
[04/22/14 - 02:48 PM]
Bravo Media's "Southern Charm" Earns Highest-Rated Episode of the Series with 1.2 Million Total Viewers
Bravo spins the numbers for Monday, April 21.

[04/22/14 - 02:45 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice," "DWTS" Lead Demos, Total Viewers
Plus: numbers for Food Network's "Rewrapped," Adult Swim's "The Boondocks" and FX's "Archer."

[04/22/14 - 12:30 PM]
Season Premiere of "Signed, Sealed, Delivered, Hallmark Channel's Newest Original Series, Posts 1.6 Household Rating
The Hallmark Channel spins the numbers for Sunday, April 20.

[04/22/14 - 11:56 AM]
Across the Third Week of April, Adult Swim Once Again Ranks #1 in Prime Time Among Adults 18-34
Turner spins the numbers for the week of April 14-20.

[04/22/14 - 11:19 AM]
2014 Stanley Cup Playoffs Up 63% on Cable Through First 5 Days
NBC spins the numbers for its coverage of the NHL playoffs to date this season.

[04/22/14 - 11:18 AM]
Disney XD Soars to Its #2 Week in the Network's History in Prime in Total Viewers and Near Year-and-a Half Year Highs in Kids 2-11 and Boys 2-11
Disney XD spins the numbers for the week of April 14-20.

[04/22/14 - 11:10 AM]
ABC Wins the Week in Adults 18-49 and Is the Only Net Up Year to Year
ABC spins the numbers for the week of April 14-20.

[04/22/14 - 10:54 AM]
FOX Ranks No. 2 for the Week Among Adults 18-34 and No. 4 Among Adults 18-49
FOX spins the numbers for the week of April 14-20.

[04/22/14 - 10:53 AM]
CBS Continues Post-Olympic Winning Streak, Earning Its Seventh Straight Weekly Win
CBS spins the numbers for the week of April 14-20.

[04/22/14 - 10:50 AM]
Disney Channel Is TV's #1 Total Day Network for the 149th-Consecutive Week in Tweens and for the 148th Time in the Previous 149 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 14-20.

[04/22/14 - 10:47 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Tops Easter Demos
Plus: numbers for Lifetime's "Devious Maids," WGN America's "Salem" and Comedy Central's "Tracy Morgan: Bona Fide."

[04/22/14 - 10:42 AM]
Saturday's Cable Ratings & Broadcast Finals: UFC, NBA Playoffs Top Demos
Plus: numbers for Lifetime's "A Day Late and a Dollar Short," Hallmark's "A Lesson in Romance" and BBC America's "Orphan Black."

[04/22/14 - 10:24 AM]
"The Voice" Ties for #1 in 18-49 Among Big 4 Primetime Programs for the Week of April 14-20
NBC spins the numbers for the week of April 14-20.

[04/22/14 - 09:17 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndie Talker in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of April 7-11.

[04/22/14 - 08:36 AM]
NBC Wins the Night Among the Big 4 in Adults 18-49, Taking Six of Six Half-Hours with the #1 and #2 Shows of the Night
NBC spins the numbers for Monday, April 21.