or


[12/01/10 - 02:13 PM]
The Hub Delivers Significant Increases with Holiday Weekend Programming, Including Sneak Previews of Original Series "Transformers Prime" and "G.I. Joe Renegades"
The Hub spins the numbers for the week of November 22-28.

[via press release from The Hub]

The Hub Delivers Significant Increases with Holiday Weekend Programming, Including Sneak Previews of Original Series "Transformers Prime" and "G.I. Joe Renegades"

-- Highly Anticipated New Series Generate Triple Digit Gains for Network --

-- The Hub Continues to Lead Kids Cable Nets in Co-Viewing --

December 1, 2010

(Los Angeles, Ca.) The Hub, a television network for kids and their families, generated significant time period increases the week of November 22-28 with special holiday weekend programming, including highly anticipated sneak preview presentations of two of its original animated series, "Transformers Prime" and "G.I. Joe Renegades," according to Nielsen Media Research data. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.

Other strong performers for The Hub included weekend performances of the "Mega-Muppet Movie Mania!" event that featured back-to-back presentations of popular Muppet movies (Muppets Take Manhattan, Muppet Treasure Island, Muppets from Space, Muppet Christmas Carol) on Saturday and Sunday.

For the week, The Hub also remained the top co-viewed network among all kid cable networks in K2-11 and A18-49.

Programming highlights:

The "Transformers Prime"/"G.I. Joe Renegades" block of special programming on Friday from 3:30 p.m.-7 p.m. generated significant gains audience versus the previous week among households and key demographics: HH (+111%, 97,000), Persons 2+ (+133%, 142,000), Kids 2-11 (+130%, 62,000), Kids 6-11 (+78%, 32,000), Adults 18-49 (+117%, 50,000) and Women 18-49 (+120%, 11,000).

Special back-to-back runs of new half-hour episodes of "Transformers Prime" on Friday from 6 p.m.-7 p.m. delivered significant audience increases versus the previous week: Kids 2-11 rose by +102% (76,000/90,000); Kids 6-11 by +55% (47,000/49,000); Adults 18-49 by +225% (87,000/95,000); and Persons 2+ by +174% (176,000/223,000). Against the prior four weeks, Kids 2-11 increased +219%; Kids 6-11 by +140%; and Adults 18-49 by +507%

Saturday and Sunday's "Mega-Muppet Movie Mania!" special event earned triple-digit percent delivery gains over the prior week with several key demos: Adults 18-49 (+169%, 86,000); Women 18-49 (+156%, 46,000) and Kids 2-11 (+126%, 70,000). Double digit increases were delivered among HH (+75%, 126,000), P2+ (+97%, 193,000) and K6-11 (+21%, 29,000).

Co-Viewing:

For this week, The Hub was the top co-viewed network among all kid cable networks among Kids 2-11 and Adults 18-49. Thirty two percent (32%) of Kids 2-11 watched with an adult 18-49, out-performing all kid networks, including Nickelodeon (23%), Disney Channel (22%) and Cartoon Network (21%).

Daypart Averages:

For the week, in total day, The Hub delivered double digit audience growth versus the prior week in the following key demos: HH (+16%, 57,000); Persons 2+ (+18%, 79,000): Kids 2-11 (+12%, 28,000); Adults 18-49 (+27%, 33,000); and Women 18-49 (+13%, 17,000).

Source: Nielsen Media Research; program based dayparts; most current; 11/22/10-11/28/10 vs 11/15/10-11/21/10, 11/28/10 to 3AM for total day; all ratings are coverage ratings; co-viewing in NPower.

About The Hub

The Hub is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NYSE: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [december 2010]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 09:37 AM]
Live + 3 Day Ratings: "Fresh Off the Boat" Emerges as Tuesday's #1 Comedy in Adults 18-49
ABC further spins the numbers for Tuesday, March 24.

[03/30/15 - 08:45 AM]
The "iHeart Radio Music Awards" Grows 21% Versus NBC's Average in Its Time Period Last Season Excluding Sports in Adults 18-49
NBC spins the numbers for Sunday, March 29.

[03/30/15 - 08:37 AM]
ABC's "Once Upon a Time" Is Sunday's Top Scripted Broadcast Series
ABC spins the numbers for Sunday, March 29.

[03/30/15 - 08:34 AM]
Sunday's Broadcast Ratings: CBS Holds Onto Top Spots in Viewers, Demos
NCAA overrun helps power the Eye to the front of the broadcast pack last night.

[03/30/15 - 08:34 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers Through Elite Eight
CBS spins the numbers for Sunday, March 29.

[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.