or


[12/03/10 - 12:36 PM]
NBC's Coverage of The 84th Annual "Macy's Thanksgiving Day Parade" is the #1 Entertainment Telecast of the Week in Adults 18-49
NBC spins the numbers for the week of November 22-28.

[via press release from NBC]

NBC'S COVERAGE OF THE 84TH ANNUAL 'MACY'S THANKSGIVING DAY PARADE' IS THE #1 ENTERTAINMENT TELECAST OF THE WEEK IN ADULTS 18-49

WITH A 5.9 RATING, THE PARADE MARCHES 11 PERCENT AHEAD OF THE WEEK'S #2 NON-SPORTS TELECAST, TUESDAY'S FINALE OF 'DANCING WITH THE STARS'

AN AVERAGE 22.1 MILLION VIEWERS WATCH THE PARADE, SECOND-HIGHEST SINCE 2001 AND #3 NON-SPORTS FOR THE WEEK IN THAT CATEGORY; A TOTAL OF 43.7 MILLION WATCH ALL OR SOME OF THE PARADE

'THE NATIONAL DOG SHOW PRESENTED BY PURINA' MATCHES ITS YEAR-AGO RATING IN 18-49 AND AVERAGES 8.2 MILLION VIEWERS, A GAIN OF 7 PERCENT

UNIVERSAL CITY, Calif. - December 3, 2010 - NBC's November 25 9 a.m.-noon ET coverage of the 84th annual "Macy's Thanksgiving Day Parade" is the #1 entertainment telecast of the November 22-28 week in adults 18-49, with its 5.9 rating, 25 share topping all primetime non-sports telecasts on all the major networks.

According to "live plus same day" viewing figures from Nielsen Media Research, the parade topped last week's #2 entertainment telecast, ABC's "Dancing With the Stars" finale Tuesday night, by 11 percent (with a 5.9 rating vs. a 5.3).

The "Macy's Thanksgiving Day Parade," hosted by Meredith Vieira, Matt Lauer and Al Roker of NBC's "Today," was also the #3 entertainment show of the week in total viewers, with its 22.1 million viewers during an average minute placing behind only the Tuesday "Dancing With the Stars" finale and the Monday edition of "Dancing."

This is the second-highest average viewership for the "Macy's Thanksgiving Day Parade" in nine years (since 2001, 23.1 million), trailing only last year's 22.3 million over that span.

NBC Research estimates that 43.7 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, an increase versus last year's total audience of 43.3 million.

In metered-market results released by Nielsen last week, the parade hovered 12 percent above last year's average in the host New York market, with a 19.4 rating, 40 share in households versus last year's 17.3/35. That made it the top "Macy's Thanksgiving Day Parade" household rating in New York since 2003. Other top markets for the parade Thursday morning were: West Palm Beach, 23.2/42; Providence-New Bedford, 22.3/43; Buffalo, 19.7/38; Knoxville, 18.9/33; Cleveland, 18.8/40; Richmond, 18.6/34; Fort Myers-Naples, 18.4/35; Pittsburgh, 18.0/36; St. Louis, 17.9/36; and Jacksonville, 17.9/34.

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged a 2.2/9 in adults 18-49 and 8.2 million viewers overall. NBC Research estimates 18.3 million viewers watched all or some of the telecast.

"The National Dog Show Presented by Purina" matched its year-ago rating in adults 18-49 and was up 7 percent versus 2009 in total viewers (8.2 million vs. 7.7 million).

The annual dog show, hosted by the Kennel Club of Philadelphia, is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei and sideline interviews by Mary Carillo.





  [december 2010]  
S
M
T
W
T
F
S
   


· DANCING WITH THE STARS (ABC)





most recent ratings | view all posts
[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.