or


[12/03/10 - 12:36 PM]
NBC's Coverage of The 84th Annual "Macy's Thanksgiving Day Parade" is the #1 Entertainment Telecast of the Week in Adults 18-49
NBC spins the numbers for the week of November 22-28.

[via press release from NBC]

NBC'S COVERAGE OF THE 84TH ANNUAL 'MACY'S THANKSGIVING DAY PARADE' IS THE #1 ENTERTAINMENT TELECAST OF THE WEEK IN ADULTS 18-49

WITH A 5.9 RATING, THE PARADE MARCHES 11 PERCENT AHEAD OF THE WEEK'S #2 NON-SPORTS TELECAST, TUESDAY'S FINALE OF 'DANCING WITH THE STARS'

AN AVERAGE 22.1 MILLION VIEWERS WATCH THE PARADE, SECOND-HIGHEST SINCE 2001 AND #3 NON-SPORTS FOR THE WEEK IN THAT CATEGORY; A TOTAL OF 43.7 MILLION WATCH ALL OR SOME OF THE PARADE

'THE NATIONAL DOG SHOW PRESENTED BY PURINA' MATCHES ITS YEAR-AGO RATING IN 18-49 AND AVERAGES 8.2 MILLION VIEWERS, A GAIN OF 7 PERCENT

UNIVERSAL CITY, Calif. - December 3, 2010 - NBC's November 25 9 a.m.-noon ET coverage of the 84th annual "Macy's Thanksgiving Day Parade" is the #1 entertainment telecast of the November 22-28 week in adults 18-49, with its 5.9 rating, 25 share topping all primetime non-sports telecasts on all the major networks.

According to "live plus same day" viewing figures from Nielsen Media Research, the parade topped last week's #2 entertainment telecast, ABC's "Dancing With the Stars" finale Tuesday night, by 11 percent (with a 5.9 rating vs. a 5.3).

The "Macy's Thanksgiving Day Parade," hosted by Meredith Vieira, Matt Lauer and Al Roker of NBC's "Today," was also the #3 entertainment show of the week in total viewers, with its 22.1 million viewers during an average minute placing behind only the Tuesday "Dancing With the Stars" finale and the Monday edition of "Dancing."

This is the second-highest average viewership for the "Macy's Thanksgiving Day Parade" in nine years (since 2001, 23.1 million), trailing only last year's 22.3 million over that span.

NBC Research estimates that 43.7 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, an increase versus last year's total audience of 43.3 million.

In metered-market results released by Nielsen last week, the parade hovered 12 percent above last year's average in the host New York market, with a 19.4 rating, 40 share in households versus last year's 17.3/35. That made it the top "Macy's Thanksgiving Day Parade" household rating in New York since 2003. Other top markets for the parade Thursday morning were: West Palm Beach, 23.2/42; Providence-New Bedford, 22.3/43; Buffalo, 19.7/38; Knoxville, 18.9/33; Cleveland, 18.8/40; Richmond, 18.6/34; Fort Myers-Naples, 18.4/35; Pittsburgh, 18.0/36; St. Louis, 17.9/36; and Jacksonville, 17.9/34.

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged a 2.2/9 in adults 18-49 and 8.2 million viewers overall. NBC Research estimates 18.3 million viewers watched all or some of the telecast.

"The National Dog Show Presented by Purina" matched its year-ago rating in adults 18-49 and was up 7 percent versus 2009 in total viewers (8.2 million vs. 7.7 million).

The annual dog show, hosted by the Kennel Club of Philadelphia, is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei and sideline interviews by Mary Carillo.





  [december 2010]  
S
M
T
W
T
F
S
   


· DANCING WITH THE STARS (ABC)









most recent ratings | view all posts
[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.

[11/19/14 - 08:52 AM]
"Marry Me" Jumps 23% Versus Its Prior Telecast in 18-49 Rating
NBC spins the numbers for Tuesday, November 18.

[11/19/14 - 08:39 AM]
Tuesday's Broadcast Ratings: CBS Claims Top Spot in Viewers, Demos
The news marks the Eye's first victory on the night among adults 18-49 this season.

[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.

[11/18/14 - 03:05 PM]
Discovery Channel's "Fast N' Loud" Grabs Season High in Persons and Men on Monday
Discovery spins the numbers for Monday, November 17.

[11/18/14 - 02:09 PM]
"Monday Night Football" Helps ESPN Win the Night among Key Male and Adult Demos
ESPN spins the numbers for Monday, November 17.

[11/18/14 - 12:59 PM]
"Homeland" & "The Affair" Deliver Their Best Time Period Ratings and Total Nights of the Season on Sunday
Showtime spins the numbers for Sunday, November 16.

[11/18/14 - 12:11 PM]
Hallmark Channel's "Countdown to Christmas" Steals the Show Becoming the Most Watched and Highest Rated Network of the Weekend Among Households
The Hallmark Channel spins the numbers for Saturday, November 15 and Sunday, November 16.