or


[12/03/10 - 12:36 PM]
NBC's Coverage of The 84th Annual "Macy's Thanksgiving Day Parade" is the #1 Entertainment Telecast of the Week in Adults 18-49
NBC spins the numbers for the week of November 22-28.

[via press release from NBC]

NBC'S COVERAGE OF THE 84TH ANNUAL 'MACY'S THANKSGIVING DAY PARADE' IS THE #1 ENTERTAINMENT TELECAST OF THE WEEK IN ADULTS 18-49

WITH A 5.9 RATING, THE PARADE MARCHES 11 PERCENT AHEAD OF THE WEEK'S #2 NON-SPORTS TELECAST, TUESDAY'S FINALE OF 'DANCING WITH THE STARS'

AN AVERAGE 22.1 MILLION VIEWERS WATCH THE PARADE, SECOND-HIGHEST SINCE 2001 AND #3 NON-SPORTS FOR THE WEEK IN THAT CATEGORY; A TOTAL OF 43.7 MILLION WATCH ALL OR SOME OF THE PARADE

'THE NATIONAL DOG SHOW PRESENTED BY PURINA' MATCHES ITS YEAR-AGO RATING IN 18-49 AND AVERAGES 8.2 MILLION VIEWERS, A GAIN OF 7 PERCENT

UNIVERSAL CITY, Calif. - December 3, 2010 - NBC's November 25 9 a.m.-noon ET coverage of the 84th annual "Macy's Thanksgiving Day Parade" is the #1 entertainment telecast of the November 22-28 week in adults 18-49, with its 5.9 rating, 25 share topping all primetime non-sports telecasts on all the major networks.

According to "live plus same day" viewing figures from Nielsen Media Research, the parade topped last week's #2 entertainment telecast, ABC's "Dancing With the Stars" finale Tuesday night, by 11 percent (with a 5.9 rating vs. a 5.3).

The "Macy's Thanksgiving Day Parade," hosted by Meredith Vieira, Matt Lauer and Al Roker of NBC's "Today," was also the #3 entertainment show of the week in total viewers, with its 22.1 million viewers during an average minute placing behind only the Tuesday "Dancing With the Stars" finale and the Monday edition of "Dancing."

This is the second-highest average viewership for the "Macy's Thanksgiving Day Parade" in nine years (since 2001, 23.1 million), trailing only last year's 22.3 million over that span.

NBC Research estimates that 43.7 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, an increase versus last year's total audience of 43.3 million.

In metered-market results released by Nielsen last week, the parade hovered 12 percent above last year's average in the host New York market, with a 19.4 rating, 40 share in households versus last year's 17.3/35. That made it the top "Macy's Thanksgiving Day Parade" household rating in New York since 2003. Other top markets for the parade Thursday morning were: West Palm Beach, 23.2/42; Providence-New Bedford, 22.3/43; Buffalo, 19.7/38; Knoxville, 18.9/33; Cleveland, 18.8/40; Richmond, 18.6/34; Fort Myers-Naples, 18.4/35; Pittsburgh, 18.0/36; St. Louis, 17.9/36; and Jacksonville, 17.9/34.

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged a 2.2/9 in adults 18-49 and 8.2 million viewers overall. NBC Research estimates 18.3 million viewers watched all or some of the telecast.

"The National Dog Show Presented by Purina" matched its year-ago rating in adults 18-49 and was up 7 percent versus 2009 in total viewers (8.2 million vs. 7.7 million).

The annual dog show, hosted by the Kennel Club of Philadelphia, is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei and sideline interviews by Mary Carillo.





  [december 2010]  
S
M
T
W
T
F
S
   


· DANCING WITH THE STARS (ABC)





most recent ratings | view all posts
[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.