or


[12/03/10 - 12:36 PM]
NBC's Coverage of The 84th Annual "Macy's Thanksgiving Day Parade" is the #1 Entertainment Telecast of the Week in Adults 18-49
NBC spins the numbers for the week of November 22-28.

[via press release from NBC]

NBC'S COVERAGE OF THE 84TH ANNUAL 'MACY'S THANKSGIVING DAY PARADE' IS THE #1 ENTERTAINMENT TELECAST OF THE WEEK IN ADULTS 18-49

WITH A 5.9 RATING, THE PARADE MARCHES 11 PERCENT AHEAD OF THE WEEK'S #2 NON-SPORTS TELECAST, TUESDAY'S FINALE OF 'DANCING WITH THE STARS'

AN AVERAGE 22.1 MILLION VIEWERS WATCH THE PARADE, SECOND-HIGHEST SINCE 2001 AND #3 NON-SPORTS FOR THE WEEK IN THAT CATEGORY; A TOTAL OF 43.7 MILLION WATCH ALL OR SOME OF THE PARADE

'THE NATIONAL DOG SHOW PRESENTED BY PURINA' MATCHES ITS YEAR-AGO RATING IN 18-49 AND AVERAGES 8.2 MILLION VIEWERS, A GAIN OF 7 PERCENT

UNIVERSAL CITY, Calif. - December 3, 2010 - NBC's November 25 9 a.m.-noon ET coverage of the 84th annual "Macy's Thanksgiving Day Parade" is the #1 entertainment telecast of the November 22-28 week in adults 18-49, with its 5.9 rating, 25 share topping all primetime non-sports telecasts on all the major networks.

According to "live plus same day" viewing figures from Nielsen Media Research, the parade topped last week's #2 entertainment telecast, ABC's "Dancing With the Stars" finale Tuesday night, by 11 percent (with a 5.9 rating vs. a 5.3).

The "Macy's Thanksgiving Day Parade," hosted by Meredith Vieira, Matt Lauer and Al Roker of NBC's "Today," was also the #3 entertainment show of the week in total viewers, with its 22.1 million viewers during an average minute placing behind only the Tuesday "Dancing With the Stars" finale and the Monday edition of "Dancing."

This is the second-highest average viewership for the "Macy's Thanksgiving Day Parade" in nine years (since 2001, 23.1 million), trailing only last year's 22.3 million over that span.

NBC Research estimates that 43.7 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, an increase versus last year's total audience of 43.3 million.

In metered-market results released by Nielsen last week, the parade hovered 12 percent above last year's average in the host New York market, with a 19.4 rating, 40 share in households versus last year's 17.3/35. That made it the top "Macy's Thanksgiving Day Parade" household rating in New York since 2003. Other top markets for the parade Thursday morning were: West Palm Beach, 23.2/42; Providence-New Bedford, 22.3/43; Buffalo, 19.7/38; Knoxville, 18.9/33; Cleveland, 18.8/40; Richmond, 18.6/34; Fort Myers-Naples, 18.4/35; Pittsburgh, 18.0/36; St. Louis, 17.9/36; and Jacksonville, 17.9/34.

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged a 2.2/9 in adults 18-49 and 8.2 million viewers overall. NBC Research estimates 18.3 million viewers watched all or some of the telecast.

"The National Dog Show Presented by Purina" matched its year-ago rating in adults 18-49 and was up 7 percent versus 2009 in total viewers (8.2 million vs. 7.7 million).

The annual dog show, hosted by the Kennel Club of Philadelphia, is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei and sideline interviews by Mary Carillo.





  [december 2010]  
S
M
T
W
T
F
S
   


· DANCING WITH THE STARS (ABC)





most recent ratings | view all posts
[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.

[09/21/16 - 02:35 PM]
"South Park" Season 20 Premiere Marks Hightest Rated Episode in a Decade
Comedy Central further spins the numbers for Wednesday, September 14.

[09/21/16 - 09:31 AM]
Strong Premieres of "Bull" and "NCIS" Lead CBS to Tuesday Win
CBS spins the numbers for Tuesday, September 20.

[09/21/16 - 09:05 AM]
Tuesday's Broadcast Ratings: Newcomers "This Is Us," "Bull" Open Strong
NBC and CBS see big year-to-year gains among adults 18-49 from both series premieres.