DISCOVERY CHANNEL CONTINUES TO STRIKE IT RICH WITH GOLD RUSH: ALASKA

-- "Gold, Guns and Bears" #1 Primetime Cable Program For Second Week in a Row--

The Friday, December 10, 2010 premiere of GOLD RUSH: ALASKA, Gold, Guns and Bears earned a 1.51 HH / .94 P25-54, making it the #1 cable program (excluding sports and movies) during primetime among Persons and Men 25-54, and Persons and Men 18-49 delivery. For the second episode of this new series, GOLD RUSH: ALASKA posted double-digit and triple-digit gains in all key demos, compared to the network's year-ago time slot (Dec '09 and 4Q09, Fri, 10PM).

The 10PM telecast of GOLD RUSH: ALASKA delivered an average of 2.07 million viewers (P2+), surpassing several primetime broadcast telecasts on 12/10/10, bringing in more viewers in key demos than ABC, CBS and FOX:

* ABC's Supernanny for M25-54, M18-49

* CBS's Medium for M25-54, M18-49

* FOX's Good Guys for P25-54, M25-54, P18-49, M18-49

Additionally, the December 10, 2010 season finale of SWAMP LOGGERS, Murphy's Law, was the #2 cable program (excluding sports and movies) during primetime, among Men 25-54 and Men 18-49 delivery. The premiere telecast of SWAMP LOGGERS posted double-digit gains in all key demos, compared to its year-ago time slot (Dec '09 and 4Q09, Fri, 9PM). Throughout the season, SWAMP LOGGERS has been the #1 non-fiction cable program (excluding sports and movies) among M25-54 delivery, for 8 of the 10 weeks it was in premieres. This week it earned a 1.10 HH / 0.80 P25-54, finishing 2nd (M25-54 and M18-49 delivery) only to Discovery's new blockbuster series, GOLD RUSH: ALASKA.

GOLD RUSH: ALASKA returns this Friday, December 17 for an all-new episode.

Source: NHI. Live+SD AA (000).