or


[12/22/10 - 09:15 AM]
Investigation Discovery is 2010's Fastest Growing Cable Network
Investigation Discovery spins the numbers for the year to date.

[via press release from Investigation Discovery]

Investigation Discovery is 2010's Fastest Growing Cable Network

-- Top Series Delivering More Than Half Million Total Viewers --

-- Ranks as Top 30 Network in 4Q --

December 22, 2010

(Silver Spring, Md.) Driven by hits On the Case with Paula Zahn, I (Almost) Got Away With It and Disappeared,ID will close 2010 as the fastest growing cable network in prime in P2+, HH, P/W 25-54 and 18-49 for the year to date (12/28/09-12/19/10 vs. 12/29/08-12/27/09). Premieres of multiple series are delivering more than 500k P2+ year-to-date, including I (Almost) Got Away with It (593k), Who the (Bleep) Did I Marry?(548k), On the Case with Paula Zahn(533k), Disappeared(529k) and The Will: Family Secrets Revealed (502k), fueling ID to post significant year-over-year prime growth:

P2+ +63% (356k vs. 218k)

HH +64% (288k vs. 176k)

P25-54 +63% (176k vs. 108k)

W25-54 +68% (111k vs. 66k)

P18-49 +66% (141k vs. 85k)

W18-49 +71% (89k vs. 52k)

ID, available in 70 million homes, ranks among the Top 30 of ALL ad-supported cable networks 4Q10 to-date (9/27/10-12/19/10) on the following nights: Mon (#28 P25-54; #28 W25-54), Tue (#30 W25-54), Thu (#29 W25-54), Sat (#29 W25-54) and Sun (#28 W25-54). 4Q10 to-date will also mark ID's best quarter ever in prime in P2+ (429k), HH (343k), P25-54 (216k), W25-54 (137k), P18-49 (176k) and W18-49 (111k) delivery.

ID is on track to deliver 8 consecutive quarters of year-over-year prime growth in P2+, HH, P/W 25-54 delivery. For 2010 YTD, ID is projected to post its best year ever in P2+ (356k), HH (288k) P25-54 (176k), W25-54 (111k), P18-49 (141k) and W18-49 (89k) delivery, with each night of the week posting strong P25-54 double-digit delivery gains vs. 2009 (Mon, +58%; Tue, +96%; Wed, +52%; Thu, +59%; Fri, +75%; Sat, +54%; Sun, +51%).

ID was also the #1 distribution gainer in ad supported cable in 2010, adding nearly 15 million subscribers (+27%) and ending the year in 70 million homes.

ID programming highlights for 2010 include:

I (Almost) Got Away With It (12/7) garnered the network's best telecast ever in P25-54 (425k), driving ID to score its best prime ever in P2+ (669k), beating History, TRU, Lifetime, Oxygen, A&E, VH1, Hallmark, Lifetime Movie Network and National Geographic Channel in P25-54 delivery during the 10 p.m. time period. On average, second season premieres of I (Almost) Got Away With It are out-delivering Lifetime, Oxygen, Hallmark, Lifetime Movie Network, National Geographic Channel, VH1, E! and WE during the Tue timeslot in P25-54 (343k).

"Black Widows Week" (11/22-11/28) was ID's best week ever in prime in P25-54 (247k) and W25-54 (153k), outperforming Lifetime Movie Network, VH1, National Geographic Channel and WE in W25-54.

Season 3 premiere of On the Case With Paula Zahn (11/7) was ID's best season premiere for a returning series in P25-54 (364k).

About Investigation Discovery

Investigation Discovery (ID), America's leading investigation network, is the source for fact-based investigative content about culture, history and the human condition. Providing the highest quality investigative programming focused on fascinating stories of human nature from the past to the present, Investigation Discovery's in-depth documentaries and series challenge viewers on important issues shaping our culture and defining our world. As the premier authority in real investigations, ID is expanding partnerships with established news organizations and production companies to bring the strongest analytic, factual investigative and current affairs programming to 70 million U.S. households. For more information, please visit investigationdiscovery.com.





  [december 2010]  
S
M
T
W
T
F
S
   


· DISAPPEARED (ID)
· I (ALMOST) GOT AWAY WITH IT (ID)
· ON THE CASE WITH PAULA ZAHN (ID)
· WHO THE (BLEEP) DID I MARRY? (ID)
· WILL, THE: FAMILY SECRET REVEALED (ID)





most recent ratings | view all posts
[09/04/26 - 11:49 AM]
ABC News Wins Friday Night and Late Night
"20/20" posted double-digit gains week to week in Adults 25-54 and Adults 18-49, hitting 6-week highs in both measures.

[09/02/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 24
"Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.

[09/02/26 - 08:37 AM]
New Mexico State at Florida State Delivers The CW's Most-Watched Sports Broadcast in Network History
Viewership peaked at 2.4 million total viewers from 9:15-9:30pm ET as the Florida State Seminoles defeated the New Mexico State Aggies 34-17.

[09/01/26 - 04:00 PM]
2026 Little League Baseball World Series Delivered Largest Audience Since 2015
The Championship Game between CuraƧao and Henderson, Nevada, averaged 2.9M viewers on ABC, up 21% year over year.

[09/01/26 - 03:16 PM]
FOX IndyCar Continues Viewership Momentum
950,000 viewers watched Arrow McLaren driver Pato O'Ward deliver the first of two victories from the Milwaukee Mile Sunday on FOX.

[09/01/26 - 03:01 PM]
FOX Saturday Baseball Is No. 1 Among All Networks
3,161,000 viewers tuned-in for a two-game slate highlighted by the Yankees' 9-2 win over the Red Sox in most of the country.

[09/01/26 - 02:54 PM]
ESPN Delivers Top Games in College Football's Week 0
4.9 million viewers tuned into the North Carolina Tar Heels defeat the TCU Horned Frogs in Dublin, Ireland.

[09/01/26 - 02:28 PM]
Players Era Volleyball Showcase Serves Second Most-Watched Volleyball Telecast Ever on FOX
1,040,000 viewers watched Nebraska beat Texas Sunday afternoon on FOX.

[08/26/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 17
"Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.

[08/26/26 - 08:00 AM]
Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season
The game peaked at 3.82 million viewers.

[08/25/26 - 03:10 PM]
ESPN Delivered Its Second Most-Watched MLB Little League Classic Ever!
The audience peaked at 2.2 million viewers during the 9:45 p.m. ET quarter-hour.

[08/25/26 - 03:03 PM]
FOX Saturday Baseball Stays Hot with 3,079,000 Viewers, Most-Watched MLB Telecast of the Week on Any Network
The network's coverage reached a peak audience of 3,779,000 viewers from 9:45 - 10 PM ET.

[08/25/26 - 02:20 PM]
FOX Sports Scores Landslide Win with Freedom 250
Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.

[08/25/26 - 12:58 PM]
"Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9%
The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.

[08/25/26 - 12:01 PM]
Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10
"My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.