or


[12/22/10 - 09:15 AM]
Investigation Discovery is 2010's Fastest Growing Cable Network
Investigation Discovery spins the numbers for the year to date.

[via press release from Investigation Discovery]

Investigation Discovery is 2010's Fastest Growing Cable Network

-- Top Series Delivering More Than Half Million Total Viewers --

-- Ranks as Top 30 Network in 4Q --

December 22, 2010

(Silver Spring, Md.) Driven by hits On the Case with Paula Zahn, I (Almost) Got Away With It and Disappeared,ID will close 2010 as the fastest growing cable network in prime in P2+, HH, P/W 25-54 and 18-49 for the year to date (12/28/09-12/19/10 vs. 12/29/08-12/27/09). Premieres of multiple series are delivering more than 500k P2+ year-to-date, including I (Almost) Got Away with It (593k), Who the (Bleep) Did I Marry?(548k), On the Case with Paula Zahn(533k), Disappeared(529k) and The Will: Family Secrets Revealed (502k), fueling ID to post significant year-over-year prime growth:

P2+ +63% (356k vs. 218k)

HH +64% (288k vs. 176k)

P25-54 +63% (176k vs. 108k)

W25-54 +68% (111k vs. 66k)

P18-49 +66% (141k vs. 85k)

W18-49 +71% (89k vs. 52k)

ID, available in 70 million homes, ranks among the Top 30 of ALL ad-supported cable networks 4Q10 to-date (9/27/10-12/19/10) on the following nights: Mon (#28 P25-54; #28 W25-54), Tue (#30 W25-54), Thu (#29 W25-54), Sat (#29 W25-54) and Sun (#28 W25-54). 4Q10 to-date will also mark ID's best quarter ever in prime in P2+ (429k), HH (343k), P25-54 (216k), W25-54 (137k), P18-49 (176k) and W18-49 (111k) delivery.

ID is on track to deliver 8 consecutive quarters of year-over-year prime growth in P2+, HH, P/W 25-54 delivery. For 2010 YTD, ID is projected to post its best year ever in P2+ (356k), HH (288k) P25-54 (176k), W25-54 (111k), P18-49 (141k) and W18-49 (89k) delivery, with each night of the week posting strong P25-54 double-digit delivery gains vs. 2009 (Mon, +58%; Tue, +96%; Wed, +52%; Thu, +59%; Fri, +75%; Sat, +54%; Sun, +51%).

ID was also the #1 distribution gainer in ad supported cable in 2010, adding nearly 15 million subscribers (+27%) and ending the year in 70 million homes.

ID programming highlights for 2010 include:

I (Almost) Got Away With It (12/7) garnered the network's best telecast ever in P25-54 (425k), driving ID to score its best prime ever in P2+ (669k), beating History, TRU, Lifetime, Oxygen, A&E, VH1, Hallmark, Lifetime Movie Network and National Geographic Channel in P25-54 delivery during the 10 p.m. time period. On average, second season premieres of I (Almost) Got Away With It are out-delivering Lifetime, Oxygen, Hallmark, Lifetime Movie Network, National Geographic Channel, VH1, E! and WE during the Tue timeslot in P25-54 (343k).

"Black Widows Week" (11/22-11/28) was ID's best week ever in prime in P25-54 (247k) and W25-54 (153k), outperforming Lifetime Movie Network, VH1, National Geographic Channel and WE in W25-54.

Season 3 premiere of On the Case With Paula Zahn (11/7) was ID's best season premiere for a returning series in P25-54 (364k).

About Investigation Discovery

Investigation Discovery (ID), America's leading investigation network, is the source for fact-based investigative content about culture, history and the human condition. Providing the highest quality investigative programming focused on fascinating stories of human nature from the past to the present, Investigation Discovery's in-depth documentaries and series challenge viewers on important issues shaping our culture and defining our world. As the premier authority in real investigations, ID is expanding partnerships with established news organizations and production companies to bring the strongest analytic, factual investigative and current affairs programming to 70 million U.S. households. For more information, please visit investigationdiscovery.com.





  [december 2010]  
S
M
T
W
T
F
S
   


· DISAPPEARED (ID)
· I (ALMOST) GOT AWAY WITH IT (ID)
· ON THE CASE WITH PAULA ZAHN (ID)
· WHO THE (BLEEP) DID I MARRY? (ID)
· WILL, THE: FAMILY SECRET REVEALED (ID)









most recent ratings | view all posts
[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.