or


[12/23/10 - 10:35 AM]
ABC's Repeat Comedies Lead Original Competition on Wednesday
ABC spins the numbers for Wednesday, December 22.

[via press release from ABC]

ABC's Repeat Comedies Lead Original Competition on Wednesday

Based on Fast Affiliate Live + Same Day Ratings:

Growing week to week, ABC's repeat airing of The Middle stood as the most-watched TV show at 8pm, beating out Fox's original Human Target in Total Viewers and Adults 18-49. The Middle generated its 2nd-biggest-ever repeat audience on the night.

Jumping week to week by double-digit percentages in viewers (+19%) and young adults (+15%), ABC's repeat freshman Better with You matched Fox's original Human Target at 8:30pm in Adults 18-49, while towering over CBS' original holiday special and NBC's original drama. In addition, Better with you defeated its broadcast rivals in the half-hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Delivering its best-ever lead-in retention, the new ABC comedy held 100% of its Adult 18-49 audience from The Middle and built by 10% in Adults 18-34.

Building on its lead-in at 9pm, ABC's replay Modern Family led the pack by a wide margin at 9pm in Adults 18-49, defeating Fox's original Million Dollar Money Drop by 43%. In fact the encore telecast of ABC's Modern Family dominated original competition on each of the other networks during prime, including CBS' 12th Annual Home for the Holidays special, Fox's entire line up (Human Target/Million Dollar Money Drop) and NBC's Undercovers.

Quick Take for Wednesday, December 22, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC's Repeat "The Middle" Wins at 8pm Over Original Competition, Generating its 2nd-Most-Watched-Ever Encore Airing on the Night

Posting its Best-Ever Lead-in Retention and Beating Original Competition, ABC's "Better with You" Rebroadcast Jumps Week to Week by Double-Digit Percentages

ABC's Replay "Modern Family" Dominates its Network Rivals on Wednesday Night In Adults 18-49, Beating Fox's Original "Million Dollar Money Drop" by 43% at 9pm

"The Middle" (8:00-8:30 p.m.)

Growing week to week, ABC's repeat airing of "The Middle" stood as the most-watched TV show at 8:00 p.m., beating out Fox's original "Human Target" in Total Viewers (6.1 million vs. 5.6 million) and Adults 18-49 (1.5/5 vs. 1.4/5).

· "The Middle" generated its 2nd-biggest-ever repeat audience on the night.

"Better with You" (8:30-9:00 p.m.)

Jumping week to week by double-digit percentages in viewers (+19%) and young adults (+15%), ABC's repeat freshman "Better with You" tied Fox's original "Human Target" at 8:30 p.m. in Adults 18-49 (1.5/5), while leading its broadcast rivals with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Delivering its best-ever lead-in retention, the new ABC comedy held 100% of its Adult 18-49 audience from "The Middle" and built by 10% in Adults 18-34.

"Modern Family" (9:00-9:30 p.m.)

Building on its lead-in at 9:00 p.m., ABC's replay "Modern Family" led the pack by a wide margin at 9:00 p.m. in Adults 18-49, beating Fox's original "Million Dollar Money Drop" by 43% (2.0/6 vs.1.4/4). In fact the encore telecast of ABC's "Modern Family" dominated original competition on each of the other networks during prime, including CBS' "12th Annual Home For the Holidays" special, Fox's entire lineup ("Human Target"/"Million Dollar Money Drop") and NBC's "Undercovers."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 12/22/10.





  [december 2010]  
S
M
T
W
T
F
S
   


· BETTER WITH YOU (ABC)
· HUMAN TARGET (FOX)
· MIDDLE, THE (ABC)
· MILLION DOLLAR MONEY DROP (FOX)
· MODERN FAMILY (ABC)
· UNDERCOVERS (NBC)











most recent ratings | view all posts
[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.

[10/17/14 - 08:28 AM]
ABC Dominates Non-Sports Thursday Competition - Up for the 4th Straight Week Year to Year
ABC spins the numbers for Thursday, October 16.

[10/17/14 - 06:59 AM]
"Thursday Night Football" on CBS and NFL Network More Than Doubles Ratings from a Year Ago
NBC spins the numbers for Thursday, October 16.

[10/16/14 - 02:55 PM]
Cardinals-Giants NLCS Game 4 Drives FOX Sports 1 to Another Viewership Record
FOX Sports spins the numbers for Wednesday, October 15.