or


[12/23/10 - 10:35 AM]
ABC's Repeat Comedies Lead Original Competition on Wednesday
ABC spins the numbers for Wednesday, December 22.

[via press release from ABC]

ABC's Repeat Comedies Lead Original Competition on Wednesday

Based on Fast Affiliate Live + Same Day Ratings:

Growing week to week, ABC's repeat airing of The Middle stood as the most-watched TV show at 8pm, beating out Fox's original Human Target in Total Viewers and Adults 18-49. The Middle generated its 2nd-biggest-ever repeat audience on the night.

Jumping week to week by double-digit percentages in viewers (+19%) and young adults (+15%), ABC's repeat freshman Better with You matched Fox's original Human Target at 8:30pm in Adults 18-49, while towering over CBS' original holiday special and NBC's original drama. In addition, Better with you defeated its broadcast rivals in the half-hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Delivering its best-ever lead-in retention, the new ABC comedy held 100% of its Adult 18-49 audience from The Middle and built by 10% in Adults 18-34.

Building on its lead-in at 9pm, ABC's replay Modern Family led the pack by a wide margin at 9pm in Adults 18-49, defeating Fox's original Million Dollar Money Drop by 43%. In fact the encore telecast of ABC's Modern Family dominated original competition on each of the other networks during prime, including CBS' 12th Annual Home for the Holidays special, Fox's entire line up (Human Target/Million Dollar Money Drop) and NBC's Undercovers.

Quick Take for Wednesday, December 22, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC's Repeat "The Middle" Wins at 8pm Over Original Competition, Generating its 2nd-Most-Watched-Ever Encore Airing on the Night

Posting its Best-Ever Lead-in Retention and Beating Original Competition, ABC's "Better with You" Rebroadcast Jumps Week to Week by Double-Digit Percentages

ABC's Replay "Modern Family" Dominates its Network Rivals on Wednesday Night In Adults 18-49, Beating Fox's Original "Million Dollar Money Drop" by 43% at 9pm

"The Middle" (8:00-8:30 p.m.)

Growing week to week, ABC's repeat airing of "The Middle" stood as the most-watched TV show at 8:00 p.m., beating out Fox's original "Human Target" in Total Viewers (6.1 million vs. 5.6 million) and Adults 18-49 (1.5/5 vs. 1.4/5).

· "The Middle" generated its 2nd-biggest-ever repeat audience on the night.

"Better with You" (8:30-9:00 p.m.)

Jumping week to week by double-digit percentages in viewers (+19%) and young adults (+15%), ABC's repeat freshman "Better with You" tied Fox's original "Human Target" at 8:30 p.m. in Adults 18-49 (1.5/5), while leading its broadcast rivals with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Delivering its best-ever lead-in retention, the new ABC comedy held 100% of its Adult 18-49 audience from "The Middle" and built by 10% in Adults 18-34.

"Modern Family" (9:00-9:30 p.m.)

Building on its lead-in at 9:00 p.m., ABC's replay "Modern Family" led the pack by a wide margin at 9:00 p.m. in Adults 18-49, beating Fox's original "Million Dollar Money Drop" by 43% (2.0/6 vs.1.4/4). In fact the encore telecast of ABC's "Modern Family" dominated original competition on each of the other networks during prime, including CBS' "12th Annual Home For the Holidays" special, Fox's entire lineup ("Human Target"/"Million Dollar Money Drop") and NBC's "Undercovers."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 12/22/10.





  [december 2010]  
S
M
T
W
T
F
S
   


· BETTER WITH YOU (ABC)
· HUMAN TARGET (FOX)
· MIDDLE, THE (ABC)
· MILLION DOLLAR MONEY DROP (FOX)
· MODERN FAMILY (ABC)
· UNDERCOVERS (NBC)





most recent ratings | view all posts
[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 08:27 AM]
Wednesday's Broadcast Ratings: NBC Edges CBS, FOX for Demo Crown
Plus: the Peacock's "America's Got Talent" is the night's most-watched program overall.

[09/03/15 - 08:19 AM]
ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks
ABC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:42 AM]
ABC Is Up for the 2nd Week in a Row in Adults 18-49 to a 2-Month High in Late-Night
ABC spins the late-night numbers for the week of August 24-28.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.

[09/02/15 - 11:11 AM]
GSN Achieves Its Most-Watched Summer Ever in Primetime and Total Day Across All Key Demos
GSN spins the numbers for the summer to date.

[09/02/15 - 08:35 AM]
Tuesday's Broadcast Ratings: NBC Opens September on Top
"America's Got Talent" paves the way for another Peacock victory.

[09/02/15 - 08:27 AM]
DIY Network Delivers Most-Watched August Ever While Sister Net Great American Country Achieves Best August In Six Years
DIY Network and GAC spin the numbers for the month of August.