or


[12/30/10 - 10:09 AM]
Driven by a Strong Slate of Repeat Comedies, ABC Ranks No. 1 on Wednesday
ABC spins the numbers for Wednesday, December 29.

[via press release from ABC]

Driven by a Strong Slate of Repeat Comedies, ABC Ranks No. 1 on Wednesday

Some early info on ABC's Wednesday night, ahead of the regular press release.

With back-to-back comedy repeats throughout the night, ABC finished #1 in Adults 18-49, while also besting its broadcast rivals in A18-34 and key Women demos (W18-34/W18-49). Last night's repeat line-up produced significantly improved year-to-year returns for ABC, jumping by 28% in Total Viewers and by 42% in Adults 18-49 over the same night last year (12/30/09).

Growing week to week, ABC's repeat airing of The Middle ranked #1 at 8pm in Adults 18-49, beating out NBC's original Undercovers by 70% in the half hour. The Middle generated its 2nd-biggest-ever repeat audience on the night.

ABC's repeat freshman Better with You won the 8:30pm half hour in Adults 18-49, topping original programming on NBC (Undercovers) by 67%. In addition, Better with You defeated its broadcast rivals in the half-hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

Surging from its lead-in (+17% in Total Viewers/+33% in Adults 18-49), ABC's replay Modern Family led the 9pm half hour in Adults 18-49. In Total Viewers, Modern Family outdelivered its year-ago performance for the 14th consecutive telecast this season and for the 12th time in 14 weeks in Adults 18-49. The 9:30pm replay of Modern Family finished as the No. 1 TV show on Wednesday in Adults 18-49, marking the 2nd straight week the repeat ABC comedy topped its network rivals. In fact, with the two replays of Modern Family, ABC claimed the night's top 2 programs in Adults 18-49.

Quick Take for Wednesday, December 29, 2010 (Fast Affiliate Live + Same Day Ratings)

Driven by a Strong Slate of Repeat Comedies, ABC Ranks No. 1 on Wednesday

ABC's Repeat "The Middle" Wins at 8pm, Generating its 2nd-Most-Watched-Ever Encore Airing on the Night

ABC's "Better with You" Beats Original Competition at 8:30pm, Leading NBC's "Undercovers" by 67% in Adults 18-49

ABC's "Modern Family" Replays Top Wednesday Night in Adults 18-49

Monday Night (8:00-11:00 p.m.)

With back-to-back comedy repeats throughout the night, ABC finished No. 1 in Adults 18-49 (1.7/5), while also besting its broadcast rivals in A18-34 (1.2/4) and key Women demos (W18-34/W18-49). Last night's repeat lineup produced significantly improved year-to-year returns for ABC, jumping by 28% in Total Viewers (5.1 million vs. 4.0 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/4) over the same night last year (12/30/09).

"The Middle" (8:00-8:30 p.m.)

Growing week to week, ABC's repeat airing of "The Middle" ranked No. 1 at 8:00 p.m. in Adults 18-49 (1.7/5), beating out NBC's original "Undercovers" by 70% in the half hour (1.0/3).

· "The Middle" generated its 2nd-biggest-ever repeat audience on the night (6.4 million).

"Better with You" (8:30-9:00 p.m.)

ABC's repeat freshman "Better with You" won the 8:30 p.m. half hour in Adults 18-49 (1.5/4), topping original programming on NBC ("Undercovers" - 0.9/3) by 67%. In addition, "Better with You" defeated its broadcast rivals in the half-hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

"Modern Family" (9:00-9:30 p.m.)

Surging from its lead-in (+17% in Total Viewers/+33% in Adults 18-49), ABC's replay "Modern Family" led the 9:00 p.m. half hour in Adults 18-49 (2.0/6).

· In Total Viewers (6.1 million vs. 4.5 million), "Modern Family" outdelivered its year-ago performance for the 14th consecutive telecast this season and for the 12th time in 14 weeks in Adults 18-49 (2.0/6 vs. 1.4/4).

"Modern Family" (9:30-10:00 p.m.)

The 9:30 p.m. replay of ABC's "Modern Family" finished as the No. 1 TV show on Wednesday in Adults 18-49 (2.2/6), marking the 2nd straight week a repeat of the ABC comedy topped its network rivals.

· In fact, with the two replays of "Modern Family," ABC claimed the night's top 2 programs in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 12/29/10.





  [december 2010]  
S
M
T
W
T
F
S
   


· BETTER WITH YOU (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· UNDERCOVERS (NBC)





most recent ratings | view all posts
[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.