or


[12/30/10 - 10:09 AM]
Driven by a Strong Slate of Repeat Comedies, ABC Ranks No. 1 on Wednesday
ABC spins the numbers for Wednesday, December 29.

[via press release from ABC]

Driven by a Strong Slate of Repeat Comedies, ABC Ranks No. 1 on Wednesday

Some early info on ABC's Wednesday night, ahead of the regular press release.

With back-to-back comedy repeats throughout the night, ABC finished #1 in Adults 18-49, while also besting its broadcast rivals in A18-34 and key Women demos (W18-34/W18-49). Last night's repeat line-up produced significantly improved year-to-year returns for ABC, jumping by 28% in Total Viewers and by 42% in Adults 18-49 over the same night last year (12/30/09).

Growing week to week, ABC's repeat airing of The Middle ranked #1 at 8pm in Adults 18-49, beating out NBC's original Undercovers by 70% in the half hour. The Middle generated its 2nd-biggest-ever repeat audience on the night.

ABC's repeat freshman Better with You won the 8:30pm half hour in Adults 18-49, topping original programming on NBC (Undercovers) by 67%. In addition, Better with You defeated its broadcast rivals in the half-hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

Surging from its lead-in (+17% in Total Viewers/+33% in Adults 18-49), ABC's replay Modern Family led the 9pm half hour in Adults 18-49. In Total Viewers, Modern Family outdelivered its year-ago performance for the 14th consecutive telecast this season and for the 12th time in 14 weeks in Adults 18-49. The 9:30pm replay of Modern Family finished as the No. 1 TV show on Wednesday in Adults 18-49, marking the 2nd straight week the repeat ABC comedy topped its network rivals. In fact, with the two replays of Modern Family, ABC claimed the night's top 2 programs in Adults 18-49.

Quick Take for Wednesday, December 29, 2010 (Fast Affiliate Live + Same Day Ratings)

Driven by a Strong Slate of Repeat Comedies, ABC Ranks No. 1 on Wednesday

ABC's Repeat "The Middle" Wins at 8pm, Generating its 2nd-Most-Watched-Ever Encore Airing on the Night

ABC's "Better with You" Beats Original Competition at 8:30pm, Leading NBC's "Undercovers" by 67% in Adults 18-49

ABC's "Modern Family" Replays Top Wednesday Night in Adults 18-49

Monday Night (8:00-11:00 p.m.)

With back-to-back comedy repeats throughout the night, ABC finished No. 1 in Adults 18-49 (1.7/5), while also besting its broadcast rivals in A18-34 (1.2/4) and key Women demos (W18-34/W18-49). Last night's repeat lineup produced significantly improved year-to-year returns for ABC, jumping by 28% in Total Viewers (5.1 million vs. 4.0 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/4) over the same night last year (12/30/09).

"The Middle" (8:00-8:30 p.m.)

Growing week to week, ABC's repeat airing of "The Middle" ranked No. 1 at 8:00 p.m. in Adults 18-49 (1.7/5), beating out NBC's original "Undercovers" by 70% in the half hour (1.0/3).

· "The Middle" generated its 2nd-biggest-ever repeat audience on the night (6.4 million).

"Better with You" (8:30-9:00 p.m.)

ABC's repeat freshman "Better with You" won the 8:30 p.m. half hour in Adults 18-49 (1.5/4), topping original programming on NBC ("Undercovers" - 0.9/3) by 67%. In addition, "Better with You" defeated its broadcast rivals in the half-hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

"Modern Family" (9:00-9:30 p.m.)

Surging from its lead-in (+17% in Total Viewers/+33% in Adults 18-49), ABC's replay "Modern Family" led the 9:00 p.m. half hour in Adults 18-49 (2.0/6).

· In Total Viewers (6.1 million vs. 4.5 million), "Modern Family" outdelivered its year-ago performance for the 14th consecutive telecast this season and for the 12th time in 14 weeks in Adults 18-49 (2.0/6 vs. 1.4/4).

"Modern Family" (9:30-10:00 p.m.)

The 9:30 p.m. replay of ABC's "Modern Family" finished as the No. 1 TV show on Wednesday in Adults 18-49 (2.2/6), marking the 2nd straight week a repeat of the ABC comedy topped its network rivals.

· In fact, with the two replays of "Modern Family," ABC claimed the night's top 2 programs in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 12/29/10.





  [december 2010]  
S
M
T
W
T
F
S
   


· BETTER WITH YOU (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· UNDERCOVERS (NBC)





most recent ratings | view all posts
[06/15/19 - 08:26 AM]
Friday's Broadcast Ratings: NBC Tops Low Key Friday in Demos
"Dateline NBC" and an encore "American Ninja Warrior" lead the evening among adults 18-49.

[06/14/19 - 10:27 AM]
Hallmark Channel's "Good Witch" Kicks Off Fifth Season as #1 Original Scripted Series on Cable
The Hallmark Channel further spins the numbers for the week of June 3-9.

[06/14/19 - 08:21 AM]
Thursday's Broadcast Ratings: NBA Finals Wrap on Top for ABC
The Toronto Raptors' Game 6 victory easily leads the night in total viewers and adults 18-49.

[06/13/19 - 08:12 AM]
Wednesday's Broadcast Ratings: Stanley Cup Finals Wrap on Top for NBC
The St. Louis Blues victory easily takes the night in total viewers and adults 18-49.

[06/12/19 - 11:13 AM]
Nickelodeon's "Are You Smarter Than a Fifth Grader" Makes the Grade, Scores More Than One Million Total Viewers
Nickelodeon spins the numbers for Monday, June 10.

[06/12/19 - 08:14 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Wins Showdown with "The Bachelorette"
NBC's summer mainstay takes home top honors in total viewers and adults 18-49.

[06/11/19 - 08:20 AM]
Monday's Broadcast Ratings: ABC Rides NBA Finals to Victory
The Alphabet cruises to the top spots among adults 18-49 and total viewers with Game 5 coverage.

[06/10/19 - 02:27 PM]
Cable's No. 1 Comedy of the Year with Women 18-34, Freeform's "grown-ish" Returns with Its Best Performance Since January
Freeform further spins the numbers for Wednesday, June 5.

[06/10/19 - 11:23 AM]
HGTV Hit Series "Good Bones" Delivers Strong Performance on June 4
HGTV further spins the numbers for Tuesday, June 4.

[06/10/19 - 08:13 AM]
Sunday's Broadcast Ratings: Stanley Cup Finals Spark Another NBC Victory
Coverage of Game 6 puts the Peacock in front among adults 18-49 last night.

[06/09/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, NBC Share Modest Victory
The Peacock's "Dateline Saturday Night Mystery" is the evening's top program in total viewers and adults 18-49.

[06/08/19 - 08:25 AM]
Friday's Broadcast Ratings: ABC Cruises to Victory with NBA Finals
Game 4 easily wins the evening in both total viewers and adults 18-49.

[06/07/19 - 02:05 PM]
Hallmark Channel's "When Calls the Heart" Wraps Up Season Six as #2 Scripted Series on Cable
The Hallmark Channel further spins the numbers for the season to date.

[06/07/19 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with Stanley Cup Finals
Coverage of Game 5 puts the network in front among total viewers and adults 18-49.

[06/06/19 - 08:13 AM]
Wednesday's Broadcast Ratings: ABC Tops Charts with NBA Finals
The Alphabet easily wins the evening in both total viewers and adults 18-49.