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[01/04/11 - 10:18 AM]
"60 Minutes" Makes the Top Five for the Fourth Straight Time and the Top 10 for the Ninth Time Over 14 Telecasts
CBS spins the numbers for Sunday, January 2.
[via press release from CBS]

"60 MINUTES" MAKES THE TOP FIVE FOR THE FOURTH STRAIGHT TIME AND THE TOP 10 FOR THE NINTH TIME OVER 14 TELECASTS

Traffic for 60 MINUTES Online Properties Continues to Rise

The 60 MINUTES iPad App is the #1 Paid News App

60 MINUTES was one of America's five most-watched programs again, drawing 12.85 million viewers to finish at #5 for the week. It was the fourth straight time the news magazine made the upper half of Nielsen's Top 10 list. America's number-one news program has finished in the top 10 nine times over the broadcast's 14 telecasts this season -- six times ranking at #5 or higher.

The program also finished # 5 in households, scoring an 8.0/13 in that category, according to Nielsen live plus same day ratings for Sunday, Jan. 2.

Online traffic to the broadcast's digital properties continues to rise, with 60MINUTES.com and 60MinutesOvertime.com posting season-to-date increases in page views (+42 percent) and video streams (+20 percent).

The 60MINUTES iPad app is still the #1 paid news app.

Sunday's program featured Scott Pelley's interview with drug-company whistle-blower Cheryl Eckard and Morley Safer's jazz journey with Wynton Marsalis and Jazz at Lincoln Center Orchestra.

Jeff Fager is the executive producer of 60 MINUTES; Executive Editor Bill Owens oversees 60MinutesOvertime.com.





  [january 2011]  
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· 60 MINUTES (CBS)




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