or


[01/04/11 - 08:55 AM]
"The Bachelor" Wins with Women 18-34
ABC spins the numbers for Monday, January 3.

[via press release from ABC]

"The Bachelor" Wins with Women 18-34

Some early points on the season premiere of The Bachelor last night, ahead of the regular press release...

ABC's season opener of The Bachelor from 8-10pm drew an average audience of 9.0 million viewers and a 2.9/7 in Adults 18-49, taking second place to CBS' original comedy block. The Bachelor ranked #1 in its time period with Adults 18-34 (tied w/CBS comedy block) and won its slot by 20% in Women 18-34, qualifying as the #1 TV show of the night on the latter measure. The veteran ABC unscripted series built steadily throughout its broadcast in viewers and young adults, surging by 19% in Adults 18-49 from its first half-hour to its final half-hour.

· The Bachelor generated ABC's strongest performance in the 2-hour time period in 6 weeks - since 11/22/10.

· Retaining nearly all of its year-ago premiere audience (95%) despite facing stiffer competition, The Bachelor marked its 2nd-most-watched debut since September '07 (4 seasons ago). In addition to topping 2 of its last 3 debuts, The Bachelor also drew more viewers than its openers in October 2006, January 2006, March 2005 and September 2004. Please note: The Bachelor faced stiffer competition this year from originals of CBS' Monday comedy block, as opposed to repeat comedies on its last two January premieres in 2010 and 2009.

Quick Take for Monday, January 3, 2011 (Fast Affiliate Live + Same Day Ratings)

Marking ABC's Top Time-Slot Results in 6 Weeks in Viewers and Young Adults, "The Bachelor" Opener Finishes as Monday's No. 1 TV Series with Women 18-34

Despite Increased Competition, "The Bachelor" Outdraws 2 of its Last 3 Debuts

On its Return to First-Run, "Castle" Jumps Over its Last Original by 2.0 Million Viewers and by 26% in Adults 18-49, while Leading its Slot Across Key Women

"The Bachelor" (8:00-10:00 p.m.)

ABC's season opener of "The Bachelor" from 8:00-10:00 p.m. drew an average audience of 9.0 million viewers and a 2.9/7 in Adults 18-49, taking second place to CBS' original comedy block. "The Bachelor" ranked No. 1 against regular competition in its time period with Adults 18-34 (2.6/7, tied w/CBS comedy block) and won its slot by 20% in Women 18-34 (3.6/10 vs. 3.0/8), qualifying as the No. 1 TV series of the night on the latter measure. The veteran ABC unscripted series built steadily throughout its broadcast in viewers and young adults, surging by 19% in Adults 18-49 from its first half-hour to its final half-hour (2.6/7 to 3.1/8).

· In viewers and young adults, "The Bachelor" generated ABC's strongest performance in the 2-hour time period in 6 weeks - since 11/22/10.

· Retaining nearly all of its year-ago premiere audience (95%) despite facing stiffer competition, "The Bachelor" marked its 2nd-most-watched debut since September '07 (4 seasons ago). In addition to topping 2 of its last 3 debuts, "The Bachelor" also drew more viewers than its openers in October 2006, January 2006, March 2005 and September 2004. Please note: "The Bachelor" faced stronger competition this year from originals of CBS' Monday comedy block, as opposed to repeat comedies on its last two January premieres in 2010 and 2009.

"Castle" (10:00-11:00 p.m.)

Returning to originals for the first time since early December, ABC's "Castle" took second in the 10 o'clock hour to its CBS and NBC competition in Total Viewers (9.6 million) and Adults 18-49 (2.4/7), while ranking No. 1 in the time slot across all key Women demos: W18-34 (2.1/6), W18-49 (3.2/8) and W25-54 (4.3/10).

· "Castle" improved significantly over its most recent original telecast, increasing by +2.0 million viewers and by +26% in Adults 18-49 (7.6 million and 1.9/5 on 12/6/10). In addition, "Castle" paced well ahead of its season averages (8.8 million and 2.1/6) in both viewers (+9%) and young adults (+14%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 1/3/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· BACHELOR, THE (ABC)





most recent ratings | view all posts
[07/01/16 - 09:09 AM]
Thursday's Broadcast Ratings: "Big Brother" Rises in Latest Victory for CBS
The Eye wins the evening among total viewers and adults 18-49.

[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.

[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.