or


[01/07/11 - 12:59 PM]
BCS Bowls Power ESPN to its Best-Ever Day and Week
ESPN spins the numbers for the week of December 27-January 2.

[via press release from ESPN]

BCS Bowls Power ESPN to its Best-Ever Day and Week

ESPN's New Year's Day Audience Grows 49% over 2010

Digital Platforms Ride BCS to Strong Growth

On the strength of college bowl games - in particular the Bowl Championship series contests new to ESPN in 2011 - on January 1 the network posted the highest-rated and most-viewed day in its 31-plus year history and the week (Dec. 27 - Jan. 2) was its highest-rated and most-watched, according to Nielsen.

On New Year's Day, ESPN averaged a 4.3 rating (6,301,000 viewers, P2+; 4,259,000 homes), shattering its old record set September 14, 2009 (3.4 rating; 4,456,000 viewers; 3,396,000 homes), a day bolstered by the NFL opening week Monday Night Football doubleheader. The new record was powered by the Rose Bowl Game Presented by Vizio between TCU and Wisconsin earning a 13.1 rating and drawing the largest audience in cable television history (excluding NFL games) with an average of 20.6 million viewers and 13.1 million households. That evening, the Tostitos Fiesta Bowl (Oklahoma vs. Connecticut) won the night among all networks with a 7.1 rating (10.8 million viewers, 7.1 million households).

For the Nielsen week of December 27, 2010 - January 2, 2011, ESPN averaged a 2.2 rating, representing 2,953,000 viewers and 2,148,000 homes. The network's previous best week was the same week a year earlier - December 28, 2009 - January 3, 2010 - but with far lower numbers. A year ago, ESPN averaged a 1.7 rating (2,274,000 viewers; 1,708,000 homes).

The record week, in addition to the New Year's Day bowl games, was highlighted by:

· the 2010 season's most-watched Monday Night Football game (New Orleans at Atlanta, 19.1 million viewers and 13.0 million homes, based on a 13.0 rating),

· the Chick-Fil-A Bowl (Florida State vs. South Carolina) on December 31 (5.0 rating),

· the Franklin American Mortgage Music City Bowl (North Carolina vs. Tennessee) on December 30 (4.9 rating),

· the Capital One Bowl (Alabama vs. Michigan State) on January 1 (4.3 rating),

· and the Bridgepoint Education Holiday Bowl (Washington vs. Nebraska) on December 30 (4.0 rating).

In addition:

· ESPN's �reach� (unduplicated viewers) on January 1, 2011, was 63,535,000 viewers, an increase of 49% from New Year's Day 2010 (42,747,000).

· ESPN's four BCS games to date (Rose, Fiesta, Discover Orange and Allstate Sugar) have averaged 13,813,000 viewers each - higher than the season-to-date prime-time average for the four major broadcast networks.

· As a series, the four games would rank #13 among the 111 prime-time series.

Digital Success for BCS

On January 1, ESPN.com registered 12.5 million visits, 35 page views and 59.2 million minutes for college football content, up, 17 percent, 24 percent and 31%, respectively from a year ago. ESPN Mobile Web saw 8.8 million visits, 18.5 million page views and 35.3 million total minutes, up 49 percent, 41 percent and 42 percent, respectively.

ESPN3.com has posted three of its four most popular college football games with the BCS. The Sugar Bowl brought in 248,000 unique viewers to take the top spot. The Rose Bowl registered 214,000 viewers (third place) and the Orange Bowl ranks fourth with 182,000.





  [january 2011]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.