or


[01/07/11 - 12:59 PM]
BCS Bowls Power ESPN to its Best-Ever Day and Week
ESPN spins the numbers for the week of December 27-January 2.

[via press release from ESPN]

BCS Bowls Power ESPN to its Best-Ever Day and Week

ESPN's New Year's Day Audience Grows 49% over 2010

Digital Platforms Ride BCS to Strong Growth

On the strength of college bowl games - in particular the Bowl Championship series contests new to ESPN in 2011 - on January 1 the network posted the highest-rated and most-viewed day in its 31-plus year history and the week (Dec. 27 - Jan. 2) was its highest-rated and most-watched, according to Nielsen.

On New Year's Day, ESPN averaged a 4.3 rating (6,301,000 viewers, P2+; 4,259,000 homes), shattering its old record set September 14, 2009 (3.4 rating; 4,456,000 viewers; 3,396,000 homes), a day bolstered by the NFL opening week Monday Night Football doubleheader. The new record was powered by the Rose Bowl Game Presented by Vizio between TCU and Wisconsin earning a 13.1 rating and drawing the largest audience in cable television history (excluding NFL games) with an average of 20.6 million viewers and 13.1 million households. That evening, the Tostitos Fiesta Bowl (Oklahoma vs. Connecticut) won the night among all networks with a 7.1 rating (10.8 million viewers, 7.1 million households).

For the Nielsen week of December 27, 2010 - January 2, 2011, ESPN averaged a 2.2 rating, representing 2,953,000 viewers and 2,148,000 homes. The network's previous best week was the same week a year earlier - December 28, 2009 - January 3, 2010 - but with far lower numbers. A year ago, ESPN averaged a 1.7 rating (2,274,000 viewers; 1,708,000 homes).

The record week, in addition to the New Year's Day bowl games, was highlighted by:

· the 2010 season's most-watched Monday Night Football game (New Orleans at Atlanta, 19.1 million viewers and 13.0 million homes, based on a 13.0 rating),

· the Chick-Fil-A Bowl (Florida State vs. South Carolina) on December 31 (5.0 rating),

· the Franklin American Mortgage Music City Bowl (North Carolina vs. Tennessee) on December 30 (4.9 rating),

· the Capital One Bowl (Alabama vs. Michigan State) on January 1 (4.3 rating),

· and the Bridgepoint Education Holiday Bowl (Washington vs. Nebraska) on December 30 (4.0 rating).

In addition:

· ESPN's �reach� (unduplicated viewers) on January 1, 2011, was 63,535,000 viewers, an increase of 49% from New Year's Day 2010 (42,747,000).

· ESPN's four BCS games to date (Rose, Fiesta, Discover Orange and Allstate Sugar) have averaged 13,813,000 viewers each - higher than the season-to-date prime-time average for the four major broadcast networks.

· As a series, the four games would rank #13 among the 111 prime-time series.

Digital Success for BCS

On January 1, ESPN.com registered 12.5 million visits, 35 page views and 59.2 million minutes for college football content, up, 17 percent, 24 percent and 31%, respectively from a year ago. ESPN Mobile Web saw 8.8 million visits, 18.5 million page views and 35.3 million total minutes, up 49 percent, 41 percent and 42 percent, respectively.

ESPN3.com has posted three of its four most popular college football games with the BCS. The Sugar Bowl brought in 248,000 unique viewers to take the top spot. The Rose Bowl registered 214,000 viewers (third place) and the Orange Bowl ranks fourth with 182,000.





  [january 2011]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/24/14 - 10:40 AM]
"The Tonight Show" Sees Year-to-Year Growth, Scoring Its Highest 18-49 Rating for a Week of Rebroadcasts in Nearly Three Years
NBC spins the late-night numbers for the week of April 14-18.

[04/24/14 - 08:50 AM]
Encore Telecast of "Law & Order: Special Victims Unit" Builds On Its Lead-In by 10% in Adults 18-49
NBC spins the numbers for Wednesday, April 23.

[04/24/14 - 08:45 AM]
Wednesday's Broadcast Ratings: FOX Tops Viewers, Demos with "American Idol"
The network's mainstay is up double-digits from last week among adults 18-49.

[04/24/14 - 08:28 AM]
ABC's "Modern Family" Is Up as Wednesday's #1 TV Show for Its 6th Straight Original
ABC spins the numbers for Wednesday, April 23.

[04/24/14 - 07:49 AM]
"Jimmy Kimmel Live: Behind the Scandalabra" Delivers the Show's Most-Watched-Ever Late-Night Telecast
ABC spins the late-night numbers for the week of April 14-18.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.

[04/23/14 - 06:05 AM]
"The Boondocks'" Season Premiere Makes Big Splash on Adult Swim
Adult Swim spins the numbers for Monday, April 21.