or


[01/11/11 - 08:45 AM]
ABC is Monday's Non-Sports Leader - "The Bachelor" Stands as the #1 TV Series in Adults 18-49
ABC spins the numbers for Monday, January 10.

[via press release from ABC]

ABC is Monday's Non-Sports Leader - The Bachelor Stands as the #1 TV Series in AD18-49

Some early info on ABC's Monday, ahead of the regular press release.

Up against the highly-rated BCS National Title college football game on ESPN, ABC was the clear non-sports winner on Monday night, beating its nearest competition (CBS) by 1.0 million viewers and 30% in Adults 18-49.

From 8-10pm The Bachelor defeated its regular competition in the time period with Total Viewers and Adults 18-49, standing as Monday's #1 TV series in the key young adult sales demo. The veteran ABC unscripted program also finished as the evening's highest-rated series with Adults 18-34 and all key Women demos (W18-34/W218-49/W25-54)�the night's #1 TV show for the 2nd week in a row with Women 18-34. The Bachelor was up over its week-ago season premiere among its core audience of Women 18-34 (+3%).

Building on its lead-in by 10% among Viewers, ABC's Castle took top honors against its regular competition in the 10 o'clock hour, outpacing runner-up CBS by 2.6 million viewers and by 40% in Adults 18-49.

Quick Take for Monday, January 10, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC is the Clear Non-Sports Winner on Monday, Outpacing its Nearest Competition by 1.0 Million Viewers and by 30% in Adults 18-49

ABC's "The Bachelor" Stands as Monday's No. 1 TV Series in Adults 18-49, Adults 18-34 and Across All Key Women Demographics

Up Against the BCS Championships, "The Bachelor" Retains 97% of its Week-Ago Premiere in Adults 18-49, While Building on its Core Women 18-34 Audience

Building 10% on its Lead-in with Viewers, "Castle" is the Top Series In the 10pm Hour in Total Viewers and Young Adults

Monday Night (8:00-11:00 p.m.)

Up against the highly-rated BCS National Title college football game on ESPN, ABC was the clear non-sports winner on Monday night, beating its nearest competition (CBS) by 1.0 million viewers (8.7 million vs. 7.7 million) and 30% in Adults 18-49 (2.6/6 vs. 2.0/5).

"The Bachelor" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelor" defeated its regular competition in the time period with Total Viewers (8.4 million) and Adults 18-49 (2.8/7), standing as Monday's No. 1 TV series in the key young adult sales demo. The veteran ABC unscripted program also finished as the evening's highest-rated series with Adults 18-34 and all key Women demos (W18-34/W218-49/W25-54)�the night's No. 1 TV show for the 2nd week in a row with Women 18-34.

· Despite facing the demographic draw of the football game on ESPN, "The Bachelor" retained nearly all of its week-ago season premiere Adult 18-49 audience (97% - 2.8/7 vs. 2.9/7), and was up over its season opener among its core audience of Women 18-34 (+3% - 3.8/10 vs. 3.7/10).

"Castle" (10:00-11:00 p.m.)

Building on its lead-in by 10% among Viewers, ABC's "Castle" took top honors against its regular competition in the 10 o'clock hour, outpacing runner-up CBS by 2.6 million viewers (9.2 million vs. 6.6 million) and by 40% in Adults 18-49 (2.1/5 vs. 1.5/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/10/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· BACHELOR, THE (ABC)
· CASTLE (ABC)





most recent ratings | view all posts
[01/21/19 - 08:28 AM]
Sunday's Broadcast Ratings: AFC Championship Posts Monster Numbers for CBS
Nearly 48 million viewers tune into the Eye's primetime portion of the game.

[01/20/19 - 08:31 AM]
Saturday's Broadcast Ratings: ABC Gets Boost from NBA Coverage
The Alphabet's weekly franchise puts the network on top among adults 18-49.

[01/19/19 - 08:39 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Split Adults 18-49 Crown
CBS however remains the most-watched network overall on Friday.

[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.

[01/17/19 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Top Demos
The network takes home the adults 18-49 crown for the third consecutive week.

[01/16/19 - 09:00 AM]
"Deadly Class" Viewed by 2.7MM Ahead of Tonight's Series Premiere on Syfy
On December 20, the cast and creators took to social media to share the new 10-part series' premiere episode which was available commercial-free via Syfy On Demand, online at Syfy.com, and the Syfy and USA apps.

[01/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "This Is Us" Return
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[01/15/19 - 08:25 AM]
Monday's Broadcast Ratings: ABC Tops Demos, NBC Leads Total Viewers
"America's Got Talent: The Champions" is the top program overall in both categories last night.

[01/14/19 - 08:28 AM]
Sunday's Broadcast Ratings: FOX Gets Another Boost from NFL Playoffs
The network's primetime portion helps spark a win in total viewers and adults 18-49.

[01/13/19 - 08:37 AM]
Saturday's Broadcast Ratings: FOX Rides NFL Playoffs to Another Victory
The network's Cowboys/Rams coverage outpaces the Titans/Patriots matchup from a year ago.

[01/12/19 - 08:33 AM]
Friday's Broadcast Ratings: FOX Tops Demos with "Last Man Standing"
The network leads the night among adults 18-49 while CBS is the most-watched network.

[01/11/19 - 08:17 AM]
Thursday's Broadcast Ratings: CBS Holds Onto Top Spot in Viewers, Demos
"The Big Bang Theory" keeps the Eye on top in said categories.

[01/10/19 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Top Demo Race
The network's breakout hit however is down more than 20% from its premiere in adults 18-49.

[01/09/19 - 03:04 PM]
MTV's Ratings Growth Continues with "Lindsay Lohan's Beach Club"
MTV spins the numbers for Tuesday, January 8.

[01/09/19 - 02:02 PM]
3.1 Million Viewers Encounter the First Sighting of History(R)'s New UFO Drama Series "Project Blue Book"
History spins the numbers for Tuesday, January 8.