ID Strikes Again! New Series STOLEN VOICES, BURIED SECRETS is ID's Highest Rated Telecast Ever, Ranking in Top 10 of Cable
January 12, 2011
(Silver Spring, Md.) Debut of ID's STOLEN VOICES, BURIED SECRETS (Mon, Jan 10, 10 p.m.) shattered records to become ID's highest rated telecast ever garnering a 1.61 HH rating and delivering 1.46M P2+, 701k P25-54 and 463k W25-54. STOLEN VOICES, BURIED SECRETS ranked #7 among all ad-supported cable in P25-54, besting TRU, FX, Bravo, Lifetime, E!, VH1, Oxygen, Lifetime Movie Network, MTV, AMC, Comedy Central, National Geographic Channel, Spike, Food and Syfy, and ranked #6 in W25-54, out-delivering TBS, TRU, FX, Bravo, Lifetime, E!, VH1, Oxygen, Lifetime Movie Network, MTV, AMC, Comedy Central, National Geographic Channel, Food and Syfy.
Monday also posted ID's best Prime ever among P2+ (917k), P25-54 (466k), W25-54 (290k), HH (733k), P18-49 (377k) and W18-49 (247k) delivery, surpassing ID's previous all-time prime delivery record set the day prior on Sun, Jan 9, by 16% in P2+ and 10% in P25-54.
New programming milestone trumps ID's previous record set by an original episode of ON THE CASE WITH PAULA ZAHN,which aired the day before on Sun, Jan 9, garnering a 1.01 HH rating and P2+ (936k) and P25-54 (527k) delivery.
Source: The Nielsen Company, NHI Calendar, 1/27/08-1/10/11, Live +SD data, Time Period Based Dayparts - Prime (M-Su, 8p-11p) and Stolen Voices, Buried Secrets (M 10p-11p)