Quick Take for Monday, January 17, 2011
(Fast Affiliate Live + Same Day Ratings)
ABC Tops NBC's All-Original Lineup by 15% in Adults 18-49
ABC's "The Bachelor" is Second in its Time Slot in Viewers and Adults 18-49, Ranking as Monday's No. 1 Broadcast Series in Women 18-34 for the 3rd Week in a Row
Up Against CBS' Original "Hawaii Five-0' and NBC's "Harry's Law" Series Debut, "Castle" Hits its Best Repeat Numbers of the Season in Viewers and Young Adults
Monday Night (8:00-11:00 p.m.)
ABC's lineup of "The Bachelor," followed by an encore "Castle," topped NBC's all-original, mid-season Monday lineup by 15% in Adults 18-49 (2.3/6 vs. 2.0/5). The Net ranked as the No. 1 broadcaster on the night in Women 18-34 (2.9/8) for the 3rd week in a row.
"The Bachelor" (8:00-10:00 p.m.)
Growing its overall audience week to week, ABC's "The Bachelor" took second in its 2-hour time period with Total Viewers (8.8 million) and Adults 18-49 (2.7/7). "The Bachelor" led its time-slot among its Network rivals and stood Monday's No. 1 broadcast series with Women 18-34 (3.6/9) for the 3rd straight week.
"Castle" (10:00-11:00 p.m.)
Up against an original episode of CBS' "Hawaii Five-0" and the series debut of NBC's "Harry's Law," ABC's "Castle" drew its best repeat numbers of the season in both Total Viewers (5.7 million) and Adults 18-49 (1.4/4).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/17/11.