or


[01/18/11 - 01:12 PM]
MTV's "Skins" Debuts With a 3.4 Rating (P12-24) and 3.26 Million Total Viewers
MTV spins the numbers for Monday, January 17.

[via press release from MTV]

MTV's "SKINS" DEBUTS WITH A 3.4 RATING (P12-34) AND 3.26 MILLION TOTAL VIEWERS

NEWEST SCRIPTED SERIES DRAWS NETWORK'S LARGEST P12-34 AUDIENCE FOR A SERIES LAUNCH

"SKINS" GARNERS HIGHER RATING THAN DEBUTS OF COMPETITIVE SCRIPTED SHOWS ACROSS CABLE AND NETWORK TELEVISION

NEW YORK, NY (January 18, 2011) - MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), announced today that its ground-breaking series "Skins" debuted with a 3.4 P12-34 rating and drew the most P12-34 viewers for a show launch in the network's history. MTV's newest scripted series drew 3.26 million total viewers and 2.7 million viewers in its core demo. The show premiered at 10pm on Monday, January 17.

"Skins" bowed to a higher P12-34 rating than the launches of competitive scripted shows across both cable and network television, including ABC Family's "Pretty Little Liars" (2.2 rating - 6/8/10) and "The Secret Life of the American Teenager" (2.3 rating - 07/01/08), as well as CW's "Gossip Girl" (2.3 rating --- 09/17/07), "90210" (2.7 rating - 9/2/08) and "Vampire Diaries" (2.4 rating - 09/1/09).

The series is a key priority in MTV's ongoing scripted programming push that started with last year's coming-of-age comedy "The Hard Times of RJ Berger," returning this Spring, and will continue with the Summer premiere of "Teen Wolf."

Online, the premiere of "Skins" was Twitter's #2 worldwide trending topic and #3 in the U.S. (#mtvskins). The series attracted over 50,000 Facebook fans prior to the series premiere on-air, growing by 230% in the week leading up to its debut.

MTV closed out 2010 with 15% ratings growth among the network's targeted P12-34 audience, making it the largest year-over-year increase since 1999.

Source: The Nielsen Company. Live+SD cvg rtgs. Comparison among series debuts in regularly scheduled time periods only.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [january 2011]  
S
M
T
W
T
F
S
      


· 90210 (CW)
· GOSSIP GIRL (CW)
· HARD TIMES OF RJ BERGER, THE (MTV)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SKINS (MTV)
· TEEN WOLF (MTV)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.