or


[01/18/11 - 01:12 PM]
MTV's "Skins" Debuts With a 3.4 Rating (P12-24) and 3.26 Million Total Viewers
MTV spins the numbers for Monday, January 17.

[via press release from MTV]

MTV's "SKINS" DEBUTS WITH A 3.4 RATING (P12-34) AND 3.26 MILLION TOTAL VIEWERS

NEWEST SCRIPTED SERIES DRAWS NETWORK'S LARGEST P12-34 AUDIENCE FOR A SERIES LAUNCH

"SKINS" GARNERS HIGHER RATING THAN DEBUTS OF COMPETITIVE SCRIPTED SHOWS ACROSS CABLE AND NETWORK TELEVISION

NEW YORK, NY (January 18, 2011) - MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), announced today that its ground-breaking series "Skins" debuted with a 3.4 P12-34 rating and drew the most P12-34 viewers for a show launch in the network's history. MTV's newest scripted series drew 3.26 million total viewers and 2.7 million viewers in its core demo. The show premiered at 10pm on Monday, January 17.

"Skins" bowed to a higher P12-34 rating than the launches of competitive scripted shows across both cable and network television, including ABC Family's "Pretty Little Liars" (2.2 rating - 6/8/10) and "The Secret Life of the American Teenager" (2.3 rating - 07/01/08), as well as CW's "Gossip Girl" (2.3 rating --- 09/17/07), "90210" (2.7 rating - 9/2/08) and "Vampire Diaries" (2.4 rating - 09/1/09).

The series is a key priority in MTV's ongoing scripted programming push that started with last year's coming-of-age comedy "The Hard Times of RJ Berger," returning this Spring, and will continue with the Summer premiere of "Teen Wolf."

Online, the premiere of "Skins" was Twitter's #2 worldwide trending topic and #3 in the U.S. (#mtvskins). The series attracted over 50,000 Facebook fans prior to the series premiere on-air, growing by 230% in the week leading up to its debut.

MTV closed out 2010 with 15% ratings growth among the network's targeted P12-34 audience, making it the largest year-over-year increase since 1999.

Source: The Nielsen Company. Live+SD cvg rtgs. Comparison among series debuts in regularly scheduled time periods only.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [january 2011]  
S
M
T
W
T
F
S
      


· 90210 (CW)
· GOSSIP GIRL (CW)
· HARD TIMES OF RJ BERGER, THE (MTV)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SKINS (MTV)
· TEEN WOLF (MTV)
· VAMPIRE DIARIES, THE (CW)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.