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[01/19/11 - 11:40 AM]
Disney Channel Stands as TV's No. 1 Network in Total Day Among Tweens 9-14 for the 7th Consecutive Week
Disney Channel spins the numbers for the week of January 10-16.

[via press release from Disney Channel]

Weekly Ratings Highlights for January 10-16, 2011 -- Final National Ratings

Disney Channel Stands as TV's No. 1 Network in Total Day Among Tweens 9-14 for the 7th Consecutive Week

Owns TV's Top 8 Telecasts in Kids 6-11, the Top 6 TV Telecasts in Tweens 9-14, and 4 of Cable's Top 5 Scripted Telecasts in Total Viewers

"Good Luck Charlie" Hits Series Highs in Total Viewers and All Kid Demos

"The Suite Life on Deck's" 3-Part Weekend 'Twister' Event Cleans Up; Parts 1-3 Rank as Cable/TV's No. 1 Telecast Each Day in Total Viewers and Key Kids; Sunday's Telecast is the Series' No. 1 Telecast Ever in Total Viewers

Disney Channel: Weekly Highlights

Airing the week's Top 6 TV telecasts, including "The Suite Life on Deck's" 3-part weekend 'Twister' bonanza, the No. 1 telecast ever of "Good Luck Charlie" and the series finale of "Hannah Montana," Disney Channel ranked as TV's No. 1 network in Total Day for the 7th consecutive week among Tweens 9-14 (543,000/2.2 rating), outperforming No. 2 Nickelodeon by a significant 11% (490,000/2.0 rating).

In Prime, this week stood as Disney Channel's most-watched week in nearly 17 months among Kids 6-11 (1.33 million/5.4 rating) and in almost 6 months among Total Viewers (3.07 million) and Tweens 9-14 (1.04 million/4.3 rating) -- since weeks of 8/24/09 and 8/30/10, respectively. The channel's streak as cable's No. 1 network now stands at 298 consecutive weeks among Kids 6-11, while ranking No. 1 for the 295th time in the previous 298 weeks among Tweens 9-14.

In Total Viewers, Disney Channel owned 4 of cable's Top 5 scripted telecasts with "The Suite Life on Deck" (7.11 million, Sun., 8:00 - 8:30 p.m.), "Good Luck Charlie" (6.66 million, Sun. 8:30 - 9:00 p.m.), "Hannah Montana Forever" (6.18 million, Sun., 7:00 - 8:00 p.m.) and "The Suite Life on Deck" (5.24 million, Sat., 8:00 - 8:30 p.m.).

· Sunday's all-new "Good Luck Charlie" delivered series highs across the board, including Total Viewers (6.66 million), Kids 6-11 (2.77 million/11.2 rating) and Tweens 9-14 (2.50 million/10.3 rating).

· "The Suite Life on Deck's" 3-part weekend-long 'Twister' programming extravaganza (Fri. - Sun., 8:00 - 8:30 p.m.) garnered impressive ratings, ranking as the No. 1 cable/TV telecast each day and delivering considerable double-digit percent growth throughout the event. In fact, Sunday's part 3 became the series' most-watched telecast of all time in Total Viewers, and its second-most-watched telecast ever in Kids 6-11 and Tweens 9-14.

· Kicking off the event, Friday's part 1, featuring NBA players Dwight Howard, Kevin Love, Deron Williams, was cable's No. 1 telecast of the day in Total Viewers (4.47 million) and TV's No. 1 telecast among Kids 6-11 (2.15 million/8.7 rating) and Tweens 9-14 (1.87 million/7.7 rating).

· Saturday's part 2 delivered solid gains over part 1, ranking as the day's No. 1 cable telecast in Total Viewers (5.24 million), and TV's No. 1 telecast among Kids 6-11 (2.28 million/9.2 rating) and Tweens 9-14 (2.02 million/8.3 rating).

· Sunday's part 3 stood as the series' No. 1 telecast of all time in Total Viewers (7.11 million) and its No. 2 telecast ever in Kids 6-11 (2.86 million/11.6 rating) and Tweens 9-14 (2.59 million/10.6 rating).

· Ratings grew by significant double-digit percentages over the three nights, with part 3 out-performing part 1 by 59% in Total Viewers (4.47 million to 7.11 million), by 33% in Kids 6-11 (2.15 million to 2.86 million) and by 39% in Tweens 9-14 (1.87 million to 2.59 million).

· Disney Channel delivered the week's Top 8 TV telecasts among Kids 6-11:

· Disney Channel owned the week's Top 6 TV telecasts among Tweens 9-14, and 9 of the Top 10:

· For the 15th time in the previous 16 weeks, a "Mickey Mouse Clubhouse" (Sat., 8:30 - 8:55 a.m.) telecast was the week's No. 1 weekend preschool TV telecast among Kids 2-5 (774,000/4.6 rating).

Source: Nielsen Media Research (Live + Same Day, 1/10/11-1/16/11, U.S. ratings). Rankings based on 000s, then US rating. Kids 2-5 ranks based on program data among regularly scheduled series.





  [january 2011]  
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· GOOD LUCK CHARLIE (DISNEY)
· HANNAH MONTANA (DISNEY)
· SUITE LIFE ON DECK (DISNEY)





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