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[01/19/11 - 10:39 AM]
NFC Playoffs Score Weekly Win for FOX
FOX spins the numbers for the week of January 10-16.
[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 10 - 16, 2011

NFC PLAYOFFS SCORE WEEKLY WIN FOR FOX

Thanks to ratings increases by MILLION DOLLAR MONEY DROP, solid performances by its Sunday ANIMATION DOMINATION block and the stellar NFC DIVISIONAL PLAYOFF: GREEN BAY vs. ATLANTA game, FOX drew a 3.7/10 in the key adult demo last week and ranked No. 1 among Adults 18-49, Adults 18-34 and Teens. To date, FOX ranks No. 2 for the season, only two-tenths of a rating point behind the top-ranked network.

Key weekly highlights:

· MILLION DOLLAR MONEY DROP originals aired on Tuesday and Thursday and showed significant gains versus the prior week's telecasts:

· Tuesday's MILLION DOLLAR MONEY DROP posted a 1.8/5, up +38% from the previous week.

· On Thursday, the show delivered a 1.7/5, up +21% from the previous week and posted its highest number of Total Viewers to date (5.6 Mil).

· Thanks to FOX's NFC DIVISIONAL PLAYOFF: GREEN BAY & ATLANTA, FOX delivered its highest rated Saturday night (11.1/32) in nearly 15 years among Adults 18-49 -- since World Series Game 6 on 10/26/96 -- and its highest number of Total Viewers ever (30.9 mil).

· On Sunday night, week two of new animated comedy BOB'S BURGERS posted a 2.5/6 among Adults 18-49 at 8:30p and showed stronger retention out of its SIMPSONS lead-in than its premiere the previous week (81% vs. 79%).

10/11 FOX Scripted Programs: Live + 7 in Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/02/11), FOX's scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 1/02 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

HOUSE 3.8/10 5.1/13 +34%

LIE TO ME 1.9/5 2.5/6 +32%

GLEE 4.8/14 6.0/16 +25%

RAISING HOPE 2.7/7 3.2/8 +19%

RUNNING WILDE 1.6/4 1.8/4 +13%

HUMAN TARGET 1.6/5 2.1/6 +31%

BONES 2.5/8 3.4/9 +36%

FRINGE 1.9/5 2.7/7 +42%

THE GOOD GUYS 0.7/2 1.0/3 +43%

THE SIMPSONS 3.7/9 4.0/10 +8%

THE CLEVELAND SHOW 3.0/7 3.3/8 +10%

FAMILY GUY 3.9/9 4.6/10 +18%

AMERICAN DAD 2.7/6 3.0/7 +11%

10/11 FOX Scripted Programs: Live +7 in Total Viewers

Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/02/11), FOX's scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 1/02 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

HOUSE 10.1 12.7 +26%

LIE TO ME 5.6 7.2 +29%

GLEE 11.6 14.1 +22%

RAISING HOPE 6.4 7.3 +14%

RUNNING WILDE 3.8 4.1 +8%

HUMAN TARGET 5.9 7.3 +24%

BONES 9.3 11.3 +22%

FRINGE 5.1 6.9 +35%

THE GOOD GUYS 2.5 3.1 +24%

THE SIMPSONS 8.1 8.8 +9%

THE CLEVELAND SHOW 6.5 6.9 +6%

FAMILY GUY 7.9 9.1 +15%

AMERICAN DAD 5.7 6.3 +11%

Weekly Program Rankers***

FOX had 4 of the Top 20 programs among Adults 18-49: NFC PLAYOFF- SAT (No. 1), FAMILY GUY (No. 7), THE SIMPSONS (No. 13) and CLEVELAND (No. 19).

FOX had 6 of the Top 20 programs among Adults 18-34: NFC PLAYOFF- SAT (No. 1), FAMILY GUY (No. 3), THE SIMPSONS (No. 5), CLEVELAND (No. 9), BOB'S BURGERS (No. 10) and AMERICAN DAD (No. 19).

FOX had 5 of the Top 20 programs among Teens: NFC PLAYOFF- SAT (No. 1), CLEVELAND (No. 3), FAMILY GUY (No. 4), THE SIMPSONS (No. 8) and BOB'S BURGERS (No. 11).

FOX had 1 of the Top 20 programs among Total Viewers: NFC PLAYOFF- SAT (No. 1).

***Weekly Rankers exclude all sports pre- and post-games.

NIGHTLY AND PROGRAM HIGHLIGHTS - JANUARY 10 - 16, 2011

MONDAY

8:00-9:00 LIE TO ME (S): (A18-49: 1.6/4, 5.5 Mil Total Viewers)

9:00-10:00 LIE TO ME: (A18-49: 1.5/4, 5.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.6/4, 5.5 Mil Total Viewers)

Back to back episodes of LIE TO ME aired at 8p (1.6/4) and 9p (1.5/4). FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.

TUESDAY

8:00-9:01 GLEE (R): (A18-49: 1.7/4, 4.7 Mil Total Viewers)

9:01-10:00 MILLION DOLLAR MONEY DROP: (A18-49: 1.8/5, 5.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.7/5, 4.9 Mil Total Viewers)

FOX aired an encore GLEE at 8p (1.7/4) and an original MILLION DOLLAR MONEY DROP at 9p (1.8/5) which was up +38% vs. the previous week (1.3/3). FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.

WEDNESDAY

8:00-8:30 RAISING HOPE (RS): (A18-49: 0.9/3, 3.0 Mil Total Viewers)

8:30-9:24 OBAMA ARIZONA MEMORIAL (S): SUSTAINED

9:24-10:00 KITCHEN NIGHTMARES (RS): SUSTAINED

At 8p an encore RAISING HOPE posted a 0.9/3 among Adults 18-49.

THURSDAY

8:00-9:00 MILLION DOLLAR MONEY DROP (S): (A18-49: 1.7/5, 5.6 Mil Total Viewers)

9:00-10:00 BONES (R): (A18-49: 1.3/4, 4.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.5/4, 5.0 Mil Total Viewers)

At 8p MILLION DOLLAR MONEY DROP posted a 1.7/5, up +21% from the previous week (1.4/4) and posted its highest Total Viewers to date (5.6 Mil). A BONES encore at 9p posted a 1.3/4 among Adults 18-49. FOX ranked #3 for the night in Adults 18-49.

FRIDAY

8:00-9:01 HUMAN TARGET (S): (A18-49: 1.2/4, 4.7 Mil Total Viewers)

9:01-10:00 HUMAN TARGET (S): (A18-49: 1.3/4, 4.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.3/4, 4.7 Mil Total Viewers)

Original telecasts of HUMAN TARGET aired at 8p (1.2/4) and 9p (1.3/4). FOX ranked #3 tie for the night among Adults 18-49 and Adults 18-34.

SATURDAY

8:00-8:16 NFC DIVISIONAL PREGAME (S): (A18-49: 7.3/22, 20.6 Mil Total Viewers)

8:16-11:23 NFC DIVISIONAL PLAYOFFS (GREEN BAY & ATLANTA) (S): (A18-49: 11.2/32, 30.8 Mil Total Viewers)

8:00-11:00 FOX PRIME: (A18-49: 11.1/32, 30.9 Mil Total Viewers)

FOX delivered its highest rated Saturday night in nearly 15 years among Adults 18-49 (since World Series Game 6 on 10/26/96) and highest ever among Total Viewers.

FOX's NFC DIVISIONAL PLAYOFF: GREEN BAY & ATLANTA gave FOX a Saturday night win in Adults 18-49, Total Viewers, Adults 18-34/25-54 and all key demos.

SUNDAY

7:00-7:29 THE SIMPSONS (RP): (A18-49: 1.1/3, 2.6 Mil Total Viewers)

7:29-7:59 AMERICAN DAD (P): (A18-49: 1.7/4, 3.5 Mil Total Viewers)

7:59-8:31 SIMPSONS: (A18-49: 3.1/8, 6.4 Mil Total Viewers)

8:31-9:00 BOB'S BURGERS: (A18-49: 2.5/6, 5.1 Mil Total Viewers)

9:00-9:31 FAMILY GUY: (A18-49: 3.7/9, 7.1 Mil Total Viewers)

9:31-10:00 CLEVELAND SHOW: (A18-49: 2.7/7, 5.5 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18-49: 2.5/6, 5.1 Mil Total Viewers)

THE SIMPSONS at 8p delivered a 3.1/8 among Adults 18-49 and ranked #3 in the half hour among Adults 18-49, #2 in Adults 18-34 and #1 in Teens.

Week two of BOB'S BURGERS posted a 2.5/6 among Adults 18-49 at 8:30p, ranking #3 in the half hour among Adults 18-49 and #2 in Adults 18-34 and Teens. BOB'S BURGERS showed stronger retention out of its SIMPSONS' lead-in than last week (81% vs. 79%).

At 9p, FAMILY GUY did a 3.7/9 among Adults 18-49. FAMILY GUY ranked #2 in the half hour among Adults 18-49 and Adults 18-34 and #1 in Teens.

THE CLEVELAND SHOW at 9:30p delivered a 2.7/7 among Adults 18-49 and ranked #4 in the half hour among Adults 18-49, #2 in Adults 18-34 and #1 in Teens.

An encore of THE SIMPSONS (1.1/3) and the time period premiere of AMERICAN DAD (1.7/4) aired in the 7p hour.

Airing against an NFL playoff over-run and the Golden Globe Awards, FOX ranked #3 for the night among Adults 18-49 and Adults 18-34 and #2 in Teens (tie).

JANUARY 10 - 16, 2011

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 3.7/10 FOX 3.1/10 FOX 10.3

ABC 2.1/6 ABC 1.7/5 ABC 7.3

CBS 2.9/8 CBS 2.0/6 CBS 11.9

NBC 2.0/5 NBC 1.6/5 NBC 6.4





  [january 2011]  
S
M
T
W
T
F
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· AMERICAN DAD (FOX)
· BOB'S BURGERS (FOX)
· BONES (FOX)
· CLEVELAND SHOW, THE (FOX)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GLEE (FOX)
· GOOD GUYS, THE (FOX)
· HOUSE (FOX)
· HUMAN TARGET (FOX)
· KITCHEN NIGHTMARES (FOX)
· LIE TO ME (FOX)
· MILLION DOLLAR MONEY DROP (FOX)
· RAISING HOPE (FOX)
· RUNNING WILDE (FOX)
· SIMPSONS, THE (FOX)




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