or


[01/26/11 - 08:27 AM]
Logo's Third Season Premieres of "RuPaul's Drag Race" and "Untucked: RuPaul's Drag Race" Rev Up Ratings on Monday Night
Logo spins the numbers for Monday, January 24.

[via press release from Logo]

Logo's Third Season Premieres of "RuPaul's Drag Race" and "Untucked: RuPaul's Drag Race" Rev Up Ratings on Monday Night

"RuPaul's Drag Race" Scores 33% Increase Over Season Two Premiere with .4 Rating in Key P18-49 Demo

"Untucked: RuPaul's Drag Race" Scores 50% Increase Over Season Two Premiere with .3 Rating in Key P18-49 Demo

Online Streams Show 14% Increase vs. Second Season Premiere Night

NEW YORK, NY, January 26, 2011 - Monday night's 10PM season three premiere of "RuPaul's Drag Race" on Logo burned ratings rubber, averaging a .4 rating in the P18-49 demo. This number represents a 33% increase over last season's opener and is the highest rated telecast on Logo since the season two finale of "RuPaul's Drag Race." Additionally, the 90-minute, super-sized premiere tallied 449,000 total viewers tuning in to meet the new cast of 12 drag queen hopefuls who will fight it out to be crowned "America's Next Drag Superstar."

Maintaining the ratings momentum, the season premiere of the companion series "Untucked: RuPaul's Drag Race" at 11:30PM crossed the finish line with a .3 rating in the P18-49 demo and 302,000 total viewers. This third season premiere marked an impressive 50% increase over last season's opener.

"RuPaul's Drag Race" franchises also saw significant increases online as streams on Monday 1/24 were 14% higher than they were the day of the show's season 2 premiere. Show streams saw an even larger increase the day after the premiere with a 143% increase versus season 2. Fans were engaged all night long on the bi-coastal LogoTalk! party, logging the most social media posts of any RuPaul blog party to date.

"RuPaul's Drag Race" rips up the runway with the only drag reality competition on television. Hosted by the world's most famous drag queen, RuPaul, the series leaves viewers breathless from all the camp, glamour and hairspray fumes as 12 drag-testants battle for the title of "America's Next Drag Superstar." This season's winner receives a prize package that includes a headlining spot on Logo's Drag Race Tour, featuring cocktails perfected by ABSOLUT(R), a lifetime supply of Kryolan Professional Make-up and a cash prize of $75,000.

As a companion series and an instant fan favorite, "Untucked: RuPaul's Drag Race" is an all-access pass to the drama that you didn't see on the runway including: the backstage catfights, conflict, tears and secrets. One thing is for sure, the savvy ladies of season three came with one resounding goal - to win! The ever-present cameras continue to roll backstage in the "Interior Illusions Lounge" as the ladies unwind - and come unhinged. As the competition intensifies, some contestants devolve from "queen" to "mean." Who will crack under the pressure of competing to become "America's Next Drag Superstar?" RuPaul narrates as the trials and tribulations unfold in ten episodes of the new season.

"RuPaul's Drag Race" and "Untucked: RuPaul's Drag Race" are produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, Chris McKim and RuPaul Charles serving as Executive Producers. In addition, Steven Corfe serves as Co-Executive Producer for "Untucked: RuPaul's Drag Race." Dave Mace and Pamela Post serve as Executive Producers for Logo.

* All on-air ratings data based on Live + SD Nielsen ratings. Online streaming numbers are based on Omniture data.

ABOUT LOGO

Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment network from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B) for gays and lesbians, their families and friends. Launched in 2005, Logo's cable channel is in more than 46 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

ABOUT WORLD OF WONDER

World of Wonder (WOW) was founded by Randy Barbato and Fenton Bailey and has created a library of branded properties across all platforms, including such well known films as "Party Monster," "The Eyes of Tammy Faye," "Inside Deep Throat" and television shows "Tori & Dean: Home Sweet Hollywood," "Million Dollar Listing," "RuPaul's Drag Race," "Fantasia for Real," "The Fabulous Beekman Boys" and the entertainment blog The WOW Report (www.worldofwonder.net).





  [january 2011]  
S
M
T
W
T
F
S
      


· RUPAUL'S DRAG RACE (LOGO)
· RUPAUL'S DRAG RACE: UNTUCKED (LOGO)





most recent ratings | view all posts
[09/04/15 - 09:56 AM]
Every Major CBS News Broadcasts Posts Year-to-Year Viewer Growth and Strong Deliveries of Adults 25-54
CBS News further spins the numbers for the week of August 24-30.

[09/04/15 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother," "Big Bang" to Another Victory
Said duo are the night's top draws among total viewers and adults 18-49.

[09/04/15 - 06:07 AM]
ESPN's 2015 Thursday Night Doubleheader Sees Significant Ratings Increases Over 2014 Thursday Night Opener
ESPN spins the numbers for Thursday, September 3.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 08:27 AM]
Wednesday's Broadcast Ratings: NBC Edges CBS, FOX for Demo Crown
Plus: the Peacock's "America's Got Talent" is the night's most-watched program overall.

[09/03/15 - 08:19 AM]
ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks
ABC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:42 AM]
ABC Is Up for the 2nd Week in a Row in Adults 18-49 to a 2-Month High in Late-Night
ABC spins the late-night numbers for the week of August 24-28.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.