or


[01/27/11 - 08:43 AM]
ABC's Repeat Comedies Hit Highs on Wednesday/"Off the Map" is #1 in Key Demos
ABC spins the numbers for Wednesday, January 26.

[via press release from ABC]

ABC's Repeat Comedies Hit Highs on Wednesday/"Off the Map" is #1 in Key Demos

Some early points on ABC's Wednesday, ahead of the regular press release.

With a mix of 3 repeat and 2 original programs, up against Fox's 2-hour American Idol, CBS' all-original line-up and NBC's mostly original line-up, ABC ranked #2 Wednesday night in Adults 18-49, tying CBS and beating out fourth-place NBC by 50%. ABC also took second on the evening with Adults 18-34, Men 18-49 and Women 18-34. Once again, the Net grew by strong margins over the same Wednesday last year opposite Idol (1/27/10) in both Total Viewers (+18%) and Adults 18-49 (+24%).

At 8pm, ABC's repeat The Middle defeated its original non-Idol competition in viewers and young adults. Among Adults 18-49, The Middle replay topped NBC's first-run Minute to Win It by 54% and CBS' first-run Live to Dance by 82%. The Middle produced its most-watched-ever repeat telecast on the night.

At 8:30pm, a special repeat of The Middle also bested its non-Idol competition in viewers and young adults, leading the second half hours of Minute to Win It (+40%) and Live to Dance (+91%) by huge margins in Adults 18-49. The ABC sophomore comedy hit its highest-ever replay Adult 18-49 rating on the evening.

At 9pm, ABC's repeat Modern Family built on its lead-in against the third half-hour of Idol, generating the series' strongest-ever repeat numbers with Total Viewers and Adults 18-49.

At 9:30pm, against the final half-hour of Idol, ABC's Cougar Town beat out NBC's Chase by 19% in Total Viewers and by 75% in Adults 18-49.

ABC's Off the Map took second place in the 10 o'clock hour among Adults 18-49, while finishing #1 with Adults 18-34 and Women 18-34. In fact the new ABC drama surged 11% week to week with Women 18-34.

Quick Take for Wednesday, January 26, 2011 (Fast Affiliate Live + Same Day Ratings)

With Strong Results from its Repeat Comedies Against Original Competition, ABC Ranks No. 2 on Wednesday in Adults 18-49, Marking Big Year-to-Year Increases

Drawing its Biggest-Ever Repeat Audience on the Evening, ABC's "The Middle" Dominates Original Competition on CBS and NBC at 8pm

At 8:30pm, a Special Replay "The Middle" Hits a High on the Night in Adults 18-49

"Modern Family" Scores the Series' Strongest-Ever Repeat Numbers

"Cougar Town" Towers Over NBC's "Chase" at 9:30pm in Viewers and Young Adults

ABC's "Off the Map" Ranks No. 1 in the 10pm Hour with Adults 18-34 And Women 18-34, Surging by 11% on the Latter Nielsen Measure

Wednesday Night (8:00-11:00 p.m.)

With a mix of 3 repeat and 2 original programs, up against Fox's 2-hour "American Idol," CBS' all-original lineup and NBC's mostly original lineup, ABC ranked No. 2 on Wednesday night in Adults 18-49 (2.1/6), tying CBS and beating out fourth-place NBC by 50% (1.4/4). ABC also took second on the evening with Adults 18-34, Men 18-49 and Women 18-34.

· The Net grew by strong margins over the same Wednesday last year opposite "Idol" (1/27/10) in both Total Viewers (+20% - 6.0 million vs. 5.0 million) and Adults 18-49 (+24% - 2.1/6 vs. 1.7/5).

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's repeat "The Middle" defeated its original non-"Idol" competition in viewers and young adults. Among Adults 18-49, "The Middle" (2.0/6) replay topped NBC's first-run "Minute to Win It" by 54% (1.3/4) and CBS' first-run "Live to Dance" by 82% (1.1/3).

· "The Middle" produced its most-watched-ever repeat telecast (7.0 million) on the night.

"The Middle-SP" (8:30-9:00 p.m.)

At 8:30 p.m., a special repeat of "The Middle" also bested its non-"Idol" competition in viewers (6.6 million) and young adults (2.1/6), leading the second half hours of "Minute to Win It" (+40% - 1.5/4) and "Live to Dance" (+91% - 1.1/3) by huge margins in Adults 18-49.

· The ABC sophomore comedy hit its highest-ever replay Adult 18-49 rating on the evening.

"Modern Family" (9:00-9:30 p.m.)

At 9:00 p.m., ABC's repeat "Modern Family" built on its lead-in against the third half-hour of Idol, generating the series' strongest-ever repeat numbers with Total Viewers (7.4 million) and Adults 18-49 (2.6/7).

"Cougar Town" (9:30-10:00 p.m.)

At 9:30pm, against the final half-hour of Idol, ABC's "Cougar Town" beat out NBC's "Chase" by 19% in Total Viewers (5.1 million vs. 4.3 million) and by 75% in Adults 18-49 (2.1/5 vs. 1.2/3).

"Off the Map" (10:00-11:00 p.m.)

ABC's "Off the Map" took second place in the 10 o'clock hour among Adults 18-49 (1.8/5), while finishing No. 1 with Adults 18-34 and Women 18-34.

· The new ABC drama surged 11% week to week with Women 18-34 (2.1/6 vs. 1.9/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 1/19/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (ABC)
· CHASE (NBC)
· COUGAR TOWN (TBS)
· LIVE TO DANCE (CBS)
· MIDDLE, THE (ABC)
· MINUTE TO WIN IT (GSN)
· MODERN FAMILY (ABC)
· OFF THE MAP (ABC)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.