or


[01/28/11 - 10:07 AM]
ABC's "Wipeout" Beats Out its Non-"Idol" Competition in the 8pm Hour
ABC spins the numbers for Thursday, January 27.

[via press release from ABC]

Quick Take for Thursday, January 27, 2011 (Fast Affiliate Live + Same Day Ratings)

Improving the Time Period Against "American Idol," ABC's "Wipeout" Beats Out its Non-"Idol" Competition in the 8pm Hour

ABC is the Only Net to Build Audience Opposite "Idol" from 8-9pm for the 2nd Week in a Row

Drawing its 2nd-Biggest Repeat Audience of the Season, ABC's "Grey's Anatomy" Dominates Original Competition on NBC and Fox

ABC's "Private Practice" Generates Strongest Repeat Numbers This Season

"Wipeout" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wipeout" defeated its non-"Idol" competition in Adults 18-49 (2.4/7), beating out NBC's original comedies ("Community"/"Perfect Couples" = 1.9/5) by 26% and CBS' comedies ("The Big Bang Theory"/"$#*! My Dad Says" = 2.3/6) by 4% in the young adult demo. "Wipeout" also took second in the hour to "Idol" with Men 18-49, Teens 12-17 and Kids 2-11.

· Despite facing "Idol" in the time period this year, "Wipeout" registered substantial year-to-year gains in the hour for ABC in Total Viewers (+25% -- 7.6 million vs. 6.1 million) and Adults 18-49 (+33% -- 2.4/7 vs. 1.8/5) over original drama programming on the year-ago night ("The Deep End" on 1/28/10).

· Head to head against "Idol," "Wipeout" was up over the previous week among key Men, gaining 6% in Men 18-34 (1.9/6 vs. 1.8/6) and 5% in Men 18-49 (2.3/7 vs. 2.2/6).

· For the 2nd week in a row, ABC was the only net to build audience in the hour against "Idol," as CBS, NBC and CW each lost viewers from 8:00-9:00 p.m. From its first half-hour to its second-half hour, "Wipeout" gained 3% in viewers (7.5 million to 7.7 million) and 9% in Adults 18-49 (2.3/6 to 2.5/7). In fact, during its second half-hour from 8:30-9:00 p.m., "Wipeout" ranked No. 2 to "Idol" in Adults 18-49, Adults 18-34, Women 18-49, Teens 12-17 and Kids 2-11.

"Grey's Anatomy" (9:00-10:00 p.m.)

At 9:00 p.m., ABC's "Grey's Anatomy" generated its 2nd-strongest repeat numbers of the season with Total Viewers (4.5 million) and Adults 18-49 (1.5/4), despite facing all-original competition on NBC and Fox.

"Private Practice" (10:00-11:00 p.m.)

Up against original episodes of NBC's "30 Rock" and "Outsourced" in the 10 o'clock hour, ABC's "Private Practice" drew its best repeat numbers of the season in both Total Viewers (3.4 million), Adults 18-49 (1.0/3-tie) and Women 18-49 (1.7/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/27/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· BLEEP MY DAD SAYS (CBS)
· COMMUNITY (NBC)
· GREY'S ANATOMY (ABC)
· OUTSOURCED (NBC)
· PERFECT COUPLES (NBC)
· PRIVATE PRACTICE (ABC)
· WIPEOUT (ABC)









most recent ratings | view all posts
[04/24/14 - 03:00 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Modern Family" Reclaims Top Spot in Viewers, Demos
Plus: numbers for Discovery's "Marooned," Comedy Central's "TripTank" and VH1's "The Fabulous Life of..."

[04/24/14 - 10:40 AM]
"The Tonight Show" Sees Year-to-Year Growth, Scoring Its Highest 18-49 Rating for a Week of Rebroadcasts in Nearly Three Years
NBC spins the late-night numbers for the week of April 14-18.

[04/24/14 - 08:50 AM]
Encore Telecast of "Law & Order: Special Victims Unit" Builds On Its Lead-In by 10% in Adults 18-49
NBC spins the numbers for Wednesday, April 23.

[04/24/14 - 08:45 AM]
Wednesday's Broadcast Ratings: FOX Tops Viewers, Demos with "American Idol"
The network's mainstay is up double-digits from last week among adults 18-49.

[04/24/14 - 08:28 AM]
ABC's "Modern Family" Is Up as Wednesday's #1 TV Show for Its 6th Straight Original
ABC spins the numbers for Wednesday, April 23.

[04/24/14 - 07:49 AM]
"Jimmy Kimmel Live: Behind the Scandalabra" Delivers the Show's Most-Watched-Ever Late-Night Telecast
ABC spins the late-night numbers for the week of April 14-18.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.