or


[02/01/11 - 11:45 AM]
Disney XD Sets January Highs in Total Day and Prime
Disney XD spins the numbers for the month of January.

[via press release from Disney XD]

Ratings Highlights for January 2011 -- Final National Ratings

Disney XD Sets January Highs in Total Day and Prime; Is the Network's 2nd-Most-Watched Month Ever in Total Day Across All Kid Demos

Posts its 25th Consecutive Month of Year-to-Year Increases in Total Day and 23rd Straight Month of Year-Over-Year Gains in Prime in Boys 6-14 and Boys 6-11 - Currently the Longest Growth Streak of its Kind for Any Kid-Catering Network

More Than Doubles Nicktoons in Total Day in Key Demos

"Pair of Kings" and "I'm in the Band" Hit Series Highs During the Month

January 2011

Lifted by key series like "Pair of Kings," "Phineas and Ferb" and "I'm in the Band," January 2011 ranked as Disney XD's most-watched January in the network's history in Total Day in Total Viewers (297,000), Kids 6-14 (156,000), Boys 6-14 (101,000), Kids 6-11 (128,000), Boys 6-11 (84,000), Tweens 9-14 (99,000) and Boys 9-14 (64,000), and now stands as the channel's 2nd-most-watched month on record with the kid demos.

Impressively, Disney XD has increased its Total Day audience year to year for 25 consecutive months among Boys 6-14 and Boys 6-11 - currently the longest streak of its kind among kid networks.

· Disney XD more than doubled Nicktoons in Total Day among Kids 6-11 (106% - 128,000 vs. 62,000) and Tweens 9-14 (102% - 99,000 vs. 49,000), and held significant double-digit percent advantages in Kids 6-14 (93% - 156,000 vs. 81,000), Boys 6-14 (71% - 101,000 vs. 59,000), Boys 6-11 (83% - 84,000 vs. 46,000) and Boys 9-14 (88% - 64,000 vs. 34,000).

· Year to year, Disney XD generated across-the-board double-digit percent increases in core demos: Kids 6-14 (+17% - 156,000 vs. 133,000), Boys 6-14 (+19% - 101,000 vs. 85,000), Kids 6-11 (+22% - 128,000 vs. 105,000), Boys 6-11 (+29% - 84,000 vs. 65,000), Tweens 9-14 (+25% - 99,000 vs. 79,000) and Boys 9-14 (+25% - 64,000 vs. 51,000).

Prime

Disney XD posted all-time January highs in Prime across the board: Total Viewers (347,000), Kids 6-14 (192,000), Boys 6-14 (131,000), Kids 6-11 (156,000), Boys 6-11 (107,000), Tweens 9-14 (123,000) and Boys 9-14 (83,000), surpassing year-ago levels by huge double-digit percent margins and standing the network's 2nd-most-watched month on record in Boys 6-14, Tweens 9-14 and Boys 9-14.

Disney XD continues to hold the longest growth streak of any kid-targeting cable network, growing its monthly audience year-to-year for the 25th consecutive month among Kids 6-11, and 23rd straight month among Boys 6-14 and Boys 6-11.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor by 63% among Kids 6-14 (192,000 vs. 118,000), by 47% among Boys 6-14 (131,000 vs. 89,000), by 68% among Kids 6-11 (156,000 vs. 93,000), by 49% among Boys 6-11 (107,000 vs. 72,000), by 78% among Tweens 9-14 (123,000 vs. 69,000) and by 63% among Boys 9-14 (83,000 vs. 51,000).

· Year to year, Disney XD posted double-digit percent increases across all key demos: Kids 6-14 (+24% - 192,000 vs. 155,000), Boys 6-14 (+27% - 131,000 vs. 103,000), Kids 6-11 (+30% - 156,000 vs. 120,000), Boys 6-11 (+39% - 107,000 vs. 77,000), Tweens 9-14 (+28% - 123,000 vs. 96,000) and Boys 9-14 (+22% - 83,000 vs. 68,000).

Programming Highlights

· On Monday, January 17, "Pair of Kings" (6:30 - 7:00 p.m.) posted series highs among Tweens 9-14 (379,000/1.6 rating) and Boys 9-14 (213,000/1.7 rating).

· Also on Monday, January 17, "I'm in the Band" registered series highs among its key kid demos: Boys 6-14 (386,000), Kids 6-11 (428,000), Boys 6-11 (339,000), Tweens 9-14 (382,000) and Boys 9-14 (267,000), and became the show's No. 2 telecast of all time in Total Viewers (737,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. January 2011: 12/27/10-1/30/11, most current; January 2010: 12/28/09-1/31/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [february 2011]  
S
M
T
W
T
F
S
  


· I'M IN THE BAND (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)











most recent ratings | view all posts
[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.

[10/21/14 - 09:26 AM]
"Live with Kelly and Michael" Scores Its Biggest Advantages Over "Ellen" This Season
Disney-ABC Domestic Television spins the numbers for the week of October 6-10.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:34 AM]
ABC Stands as Monday's Most-Watched Net
ABC spins the numbers for Monday, October 20.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.