or


[02/01/11 - 11:45 AM]
Disney XD Sets January Highs in Total Day and Prime
Disney XD spins the numbers for the month of January.

[via press release from Disney XD]

Ratings Highlights for January 2011 -- Final National Ratings

Disney XD Sets January Highs in Total Day and Prime; Is the Network's 2nd-Most-Watched Month Ever in Total Day Across All Kid Demos

Posts its 25th Consecutive Month of Year-to-Year Increases in Total Day and 23rd Straight Month of Year-Over-Year Gains in Prime in Boys 6-14 and Boys 6-11 - Currently the Longest Growth Streak of its Kind for Any Kid-Catering Network

More Than Doubles Nicktoons in Total Day in Key Demos

"Pair of Kings" and "I'm in the Band" Hit Series Highs During the Month

January 2011

Lifted by key series like "Pair of Kings," "Phineas and Ferb" and "I'm in the Band," January 2011 ranked as Disney XD's most-watched January in the network's history in Total Day in Total Viewers (297,000), Kids 6-14 (156,000), Boys 6-14 (101,000), Kids 6-11 (128,000), Boys 6-11 (84,000), Tweens 9-14 (99,000) and Boys 9-14 (64,000), and now stands as the channel's 2nd-most-watched month on record with the kid demos.

Impressively, Disney XD has increased its Total Day audience year to year for 25 consecutive months among Boys 6-14 and Boys 6-11 - currently the longest streak of its kind among kid networks.

· Disney XD more than doubled Nicktoons in Total Day among Kids 6-11 (106% - 128,000 vs. 62,000) and Tweens 9-14 (102% - 99,000 vs. 49,000), and held significant double-digit percent advantages in Kids 6-14 (93% - 156,000 vs. 81,000), Boys 6-14 (71% - 101,000 vs. 59,000), Boys 6-11 (83% - 84,000 vs. 46,000) and Boys 9-14 (88% - 64,000 vs. 34,000).

· Year to year, Disney XD generated across-the-board double-digit percent increases in core demos: Kids 6-14 (+17% - 156,000 vs. 133,000), Boys 6-14 (+19% - 101,000 vs. 85,000), Kids 6-11 (+22% - 128,000 vs. 105,000), Boys 6-11 (+29% - 84,000 vs. 65,000), Tweens 9-14 (+25% - 99,000 vs. 79,000) and Boys 9-14 (+25% - 64,000 vs. 51,000).

Prime

Disney XD posted all-time January highs in Prime across the board: Total Viewers (347,000), Kids 6-14 (192,000), Boys 6-14 (131,000), Kids 6-11 (156,000), Boys 6-11 (107,000), Tweens 9-14 (123,000) and Boys 9-14 (83,000), surpassing year-ago levels by huge double-digit percent margins and standing the network's 2nd-most-watched month on record in Boys 6-14, Tweens 9-14 and Boys 9-14.

Disney XD continues to hold the longest growth streak of any kid-targeting cable network, growing its monthly audience year-to-year for the 25th consecutive month among Kids 6-11, and 23rd straight month among Boys 6-14 and Boys 6-11.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor by 63% among Kids 6-14 (192,000 vs. 118,000), by 47% among Boys 6-14 (131,000 vs. 89,000), by 68% among Kids 6-11 (156,000 vs. 93,000), by 49% among Boys 6-11 (107,000 vs. 72,000), by 78% among Tweens 9-14 (123,000 vs. 69,000) and by 63% among Boys 9-14 (83,000 vs. 51,000).

· Year to year, Disney XD posted double-digit percent increases across all key demos: Kids 6-14 (+24% - 192,000 vs. 155,000), Boys 6-14 (+27% - 131,000 vs. 103,000), Kids 6-11 (+30% - 156,000 vs. 120,000), Boys 6-11 (+39% - 107,000 vs. 77,000), Tweens 9-14 (+28% - 123,000 vs. 96,000) and Boys 9-14 (+22% - 83,000 vs. 68,000).

Programming Highlights

· On Monday, January 17, "Pair of Kings" (6:30 - 7:00 p.m.) posted series highs among Tweens 9-14 (379,000/1.6 rating) and Boys 9-14 (213,000/1.7 rating).

· Also on Monday, January 17, "I'm in the Band" registered series highs among its key kid demos: Boys 6-14 (386,000), Kids 6-11 (428,000), Boys 6-11 (339,000), Tweens 9-14 (382,000) and Boys 9-14 (267,000), and became the show's No. 2 telecast of all time in Total Viewers (737,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. January 2011: 12/27/10-1/30/11, most current; January 2010: 12/28/09-1/31/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [february 2011]  
S
M
T
W
T
F
S
  


· I'M IN THE BAND (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)





most recent ratings | view all posts
[04/22/18 - 08:48 AM]
Saturday's Broadcast Ratings: FOX, NBC Share Demo Honors with NASCAR, NHL
Said duo leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/21/18 - 08:31 AM]
Friday's Broadcast Ratings: FOX, "MasterChef Junior" Claim Top Demo Spot
The network edges both CBS and NBC in a tight race among adults 18-49.

[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.

[04/12/18 - 12:24 PM]
The Return of "Trading Spaces" Designs a Ratings Win for TLC
TLC further spins the numbers for Saturday, April 7.