or


[02/01/11 - 11:45 AM]
Disney XD Sets January Highs in Total Day and Prime
Disney XD spins the numbers for the month of January.

[via press release from Disney XD]

Ratings Highlights for January 2011 -- Final National Ratings

Disney XD Sets January Highs in Total Day and Prime; Is the Network's 2nd-Most-Watched Month Ever in Total Day Across All Kid Demos

Posts its 25th Consecutive Month of Year-to-Year Increases in Total Day and 23rd Straight Month of Year-Over-Year Gains in Prime in Boys 6-14 and Boys 6-11 - Currently the Longest Growth Streak of its Kind for Any Kid-Catering Network

More Than Doubles Nicktoons in Total Day in Key Demos

"Pair of Kings" and "I'm in the Band" Hit Series Highs During the Month

January 2011

Lifted by key series like "Pair of Kings," "Phineas and Ferb" and "I'm in the Band," January 2011 ranked as Disney XD's most-watched January in the network's history in Total Day in Total Viewers (297,000), Kids 6-14 (156,000), Boys 6-14 (101,000), Kids 6-11 (128,000), Boys 6-11 (84,000), Tweens 9-14 (99,000) and Boys 9-14 (64,000), and now stands as the channel's 2nd-most-watched month on record with the kid demos.

Impressively, Disney XD has increased its Total Day audience year to year for 25 consecutive months among Boys 6-14 and Boys 6-11 - currently the longest streak of its kind among kid networks.

· Disney XD more than doubled Nicktoons in Total Day among Kids 6-11 (106% - 128,000 vs. 62,000) and Tweens 9-14 (102% - 99,000 vs. 49,000), and held significant double-digit percent advantages in Kids 6-14 (93% - 156,000 vs. 81,000), Boys 6-14 (71% - 101,000 vs. 59,000), Boys 6-11 (83% - 84,000 vs. 46,000) and Boys 9-14 (88% - 64,000 vs. 34,000).

· Year to year, Disney XD generated across-the-board double-digit percent increases in core demos: Kids 6-14 (+17% - 156,000 vs. 133,000), Boys 6-14 (+19% - 101,000 vs. 85,000), Kids 6-11 (+22% - 128,000 vs. 105,000), Boys 6-11 (+29% - 84,000 vs. 65,000), Tweens 9-14 (+25% - 99,000 vs. 79,000) and Boys 9-14 (+25% - 64,000 vs. 51,000).

Prime

Disney XD posted all-time January highs in Prime across the board: Total Viewers (347,000), Kids 6-14 (192,000), Boys 6-14 (131,000), Kids 6-11 (156,000), Boys 6-11 (107,000), Tweens 9-14 (123,000) and Boys 9-14 (83,000), surpassing year-ago levels by huge double-digit percent margins and standing the network's 2nd-most-watched month on record in Boys 6-14, Tweens 9-14 and Boys 9-14.

Disney XD continues to hold the longest growth streak of any kid-targeting cable network, growing its monthly audience year-to-year for the 25th consecutive month among Kids 6-11, and 23rd straight month among Boys 6-14 and Boys 6-11.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor by 63% among Kids 6-14 (192,000 vs. 118,000), by 47% among Boys 6-14 (131,000 vs. 89,000), by 68% among Kids 6-11 (156,000 vs. 93,000), by 49% among Boys 6-11 (107,000 vs. 72,000), by 78% among Tweens 9-14 (123,000 vs. 69,000) and by 63% among Boys 9-14 (83,000 vs. 51,000).

· Year to year, Disney XD posted double-digit percent increases across all key demos: Kids 6-14 (+24% - 192,000 vs. 155,000), Boys 6-14 (+27% - 131,000 vs. 103,000), Kids 6-11 (+30% - 156,000 vs. 120,000), Boys 6-11 (+39% - 107,000 vs. 77,000), Tweens 9-14 (+28% - 123,000 vs. 96,000) and Boys 9-14 (+22% - 83,000 vs. 68,000).

Programming Highlights

· On Monday, January 17, "Pair of Kings" (6:30 - 7:00 p.m.) posted series highs among Tweens 9-14 (379,000/1.6 rating) and Boys 9-14 (213,000/1.7 rating).

· Also on Monday, January 17, "I'm in the Band" registered series highs among its key kid demos: Boys 6-14 (386,000), Kids 6-11 (428,000), Boys 6-11 (339,000), Tweens 9-14 (382,000) and Boys 9-14 (267,000), and became the show's No. 2 telecast of all time in Total Viewers (737,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. January 2011: 12/27/10-1/30/11, most current; January 2010: 12/28/09-1/31/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [february 2011]  
S
M
T
W
T
F
S
  


· I'M IN THE BAND (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)











most recent ratings | view all posts
[03/02/15 - 08:43 AM]
Sunday's Broadcast Ratings: "Last Man on Earth" Opens on Top for FOX
The newcomer leads the night among adults 18-49.

[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.