or


[02/01/11 - 11:45 AM]
Disney XD Sets January Highs in Total Day and Prime
Disney XD spins the numbers for the month of January.

[via press release from Disney XD]

Ratings Highlights for January 2011 -- Final National Ratings

Disney XD Sets January Highs in Total Day and Prime; Is the Network's 2nd-Most-Watched Month Ever in Total Day Across All Kid Demos

Posts its 25th Consecutive Month of Year-to-Year Increases in Total Day and 23rd Straight Month of Year-Over-Year Gains in Prime in Boys 6-14 and Boys 6-11 - Currently the Longest Growth Streak of its Kind for Any Kid-Catering Network

More Than Doubles Nicktoons in Total Day in Key Demos

"Pair of Kings" and "I'm in the Band" Hit Series Highs During the Month

January 2011

Lifted by key series like "Pair of Kings," "Phineas and Ferb" and "I'm in the Band," January 2011 ranked as Disney XD's most-watched January in the network's history in Total Day in Total Viewers (297,000), Kids 6-14 (156,000), Boys 6-14 (101,000), Kids 6-11 (128,000), Boys 6-11 (84,000), Tweens 9-14 (99,000) and Boys 9-14 (64,000), and now stands as the channel's 2nd-most-watched month on record with the kid demos.

Impressively, Disney XD has increased its Total Day audience year to year for 25 consecutive months among Boys 6-14 and Boys 6-11 - currently the longest streak of its kind among kid networks.

· Disney XD more than doubled Nicktoons in Total Day among Kids 6-11 (106% - 128,000 vs. 62,000) and Tweens 9-14 (102% - 99,000 vs. 49,000), and held significant double-digit percent advantages in Kids 6-14 (93% - 156,000 vs. 81,000), Boys 6-14 (71% - 101,000 vs. 59,000), Boys 6-11 (83% - 84,000 vs. 46,000) and Boys 9-14 (88% - 64,000 vs. 34,000).

· Year to year, Disney XD generated across-the-board double-digit percent increases in core demos: Kids 6-14 (+17% - 156,000 vs. 133,000), Boys 6-14 (+19% - 101,000 vs. 85,000), Kids 6-11 (+22% - 128,000 vs. 105,000), Boys 6-11 (+29% - 84,000 vs. 65,000), Tweens 9-14 (+25% - 99,000 vs. 79,000) and Boys 9-14 (+25% - 64,000 vs. 51,000).

Prime

Disney XD posted all-time January highs in Prime across the board: Total Viewers (347,000), Kids 6-14 (192,000), Boys 6-14 (131,000), Kids 6-11 (156,000), Boys 6-11 (107,000), Tweens 9-14 (123,000) and Boys 9-14 (83,000), surpassing year-ago levels by huge double-digit percent margins and standing the network's 2nd-most-watched month on record in Boys 6-14, Tweens 9-14 and Boys 9-14.

Disney XD continues to hold the longest growth streak of any kid-targeting cable network, growing its monthly audience year-to-year for the 25th consecutive month among Kids 6-11, and 23rd straight month among Boys 6-14 and Boys 6-11.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor by 63% among Kids 6-14 (192,000 vs. 118,000), by 47% among Boys 6-14 (131,000 vs. 89,000), by 68% among Kids 6-11 (156,000 vs. 93,000), by 49% among Boys 6-11 (107,000 vs. 72,000), by 78% among Tweens 9-14 (123,000 vs. 69,000) and by 63% among Boys 9-14 (83,000 vs. 51,000).

· Year to year, Disney XD posted double-digit percent increases across all key demos: Kids 6-14 (+24% - 192,000 vs. 155,000), Boys 6-14 (+27% - 131,000 vs. 103,000), Kids 6-11 (+30% - 156,000 vs. 120,000), Boys 6-11 (+39% - 107,000 vs. 77,000), Tweens 9-14 (+28% - 123,000 vs. 96,000) and Boys 9-14 (+22% - 83,000 vs. 68,000).

Programming Highlights

· On Monday, January 17, "Pair of Kings" (6:30 - 7:00 p.m.) posted series highs among Tweens 9-14 (379,000/1.6 rating) and Boys 9-14 (213,000/1.7 rating).

· Also on Monday, January 17, "I'm in the Band" registered series highs among its key kid demos: Boys 6-14 (386,000), Kids 6-11 (428,000), Boys 6-11 (339,000), Tweens 9-14 (382,000) and Boys 9-14 (267,000), and became the show's No. 2 telecast of all time in Total Viewers (737,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. January 2011: 12/27/10-1/30/11, most current; January 2010: 12/28/09-1/31/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [february 2011]  
S
M
T
W
T
F
S
  


· I'M IN THE BAND (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)









most recent ratings | view all posts
[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.