[02/07/11 - 08:01 AM]
Oxygen Scores Best Day in Network History With "Glee" Marathon
Oxygen spins the numbers for Sunday, February 6.

[via press release from Oxygen]



"Glee" Averaged Over One Million Total Viewers in Prime

Marathon Saw Triple Digit Growth (Up +120%) Among A18-34

NEW YORK - February 7, 2011 - Oxygen launched "Glee" with record breaking numbers for its first-ever 12-hour GLEEKEND marathon on Saturday, February 5 making it the network's most watched 11am to 11pm time period (Monday-Sunday) ever, according to Nielsen Media Research. Delivering triple-digit growth (up +120% vs. last 4 week period) among A18-34, Oxygen achieved its best 11am to 11pm Saturday time period among A18-49 (452,000), W18-34 (291,000), A18-34 (270,000) and total viewers (885,000). Additionally, the marathon drew more than 1 million total viewers during the airing of three separate episodes at 4pm ("Grilled Cheesus"), 8pm ("The Substitute") and 10pm ("Special Education").

"'Glee' and Oxygen are a perfect fit and Saturday's 'GLEEKEND' performance is just the beginning of this brand partnership," said Jason Klarman, President, Oxygen Media.

The "Glee" Marathon from 11am-11pm averaged total viewers (885,000), A18-49 (452,000), W18-49 (291,000), A18-34 (270,000) and W18-34 (168,000).

Compared to the prior four week time period average, "Glee" was up +120% among A18-34, +105% among A18-49, +101% among total viewers, +71% among W18-34 and +68% among W18-49. The marathon peaked at the 10pm hour among total viewers (1.078 MM) and in the 8pm hour among A18-49 (564,000).

Episodes from the 12-hour GLEEKEND marathon included fan favorites from seasons one and two of "Glee," including "The Power of Madonna," "The Rocky Horror Glee Show" and "Britney/Brittany."

"The Glee Project" will premiere in June 2011 on Oxygen and will award one lucky winner a coveted seven-episode guest starring role on the third season of FOX's "Glee," which is produced by Ryan Murphy Television in association with 20th Century Fox Television.

Source: Nielsen Media Research, LS

About Twentieth Television

A leader in the U.S. program production and distribution arena, Twentieth Television provides a wide array of first-run, network and off-network programming, as well as feature film packages, to the syndication and cable marketplaces. First-run programs distributed by Twentieth Television include the game shows "Are You Smarter Than A 5th Grader?" & "Don't Forget the Lyrics!", and the court shows "Divorce Court" & "Judge Alex." Off-net shows distributed by Twentieth include "Family Guy," "24," "COPS," "The Simpsons," "Boston Legal," "My Name is Earl," "The Unit," "Bones," the 2010 launch of "How I Met Your Mother" & "American Dad" followed by the 2011 launch of "It's Always Sunny in Philadelphia."

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

  [february 2011]  


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