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[02/07/11 - 09:02 AM]
Sunday's Broadcast Ratings: "Super Bowl XLV" Cracks 100 Million in Preliminaries
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, february 6, 2011)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

"Super Bowl XLV" (100.30 million viewers, #1; adults 18-49: 36.4, #1) not surprisingly put FOX (88.37 million viewers, #1; adults 18-49: 32.4, #1) in high esteem on Sunday, according to the preliminary numbers. Leading out of said coverage were its "Super Bowl XLV Post-Game" (73.15 million viewers, #2; adults 18-49: 27.8, #2) and the primetime portion of "Glee" (32.03 million viewers, #3; adults 18-49: 12.8, #3).

CBS (3.95 million viewers, #2; adults 18-49: 0.7, #T2) then was king of the audience leftovers with its mix of "60 Minutes Presents" (3.92 million viewers, #5; adults 18-49: 0.5, #T10), "Undercover Boss" (3.41 million viewers, #7; adults 18-49: 0.8, #T6), "CSI: Miami" (3.33 million viewers, #9; adults 18-49: 0.6, #9) and "Hawaii Five-0" (5.11 million viewers, #4; adults 18-49: 0.9, #T4).

Next up was ABC (2.91 million viewers, #3; adults 18-49: 0.7, #T2) with repeats of "America's Funniest Home Videos" (2.85 million viewers, #10; adults 18-49: 0.5, #T10), another "America's Funniest Home Videos" (3.38 million viewers, #8; adults 18-49: 0.7, #8) and the feature "Knocked Up" (2.70 million viewers, #11; adults 18-49: 0.8, #T6).

And finally, repeats of "Who Do You Think You Are?" (1.55 million viewers, #13; adults 18-49: 0.3, #13) and another "Who Do You Think You Are?" (1.91 million viewers, #12; adults 18-49: 0.4, #12) led into a two-hour "Dateline NBC" (3.55 million viewers, #6; adults 18-49: 0.9, #T4) on NBC (2.64 million viewers, #4; adults 18-49: 0.6, #4).


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/7/10):

"Super Bowl XLIV" (96.38 million viewers, #1; adults 18-49: 34.9, #1) gave CBS (80.53 million viewers, #1; adults 18-49: 29.7, #1) a towering victory on Sunday. Leading out of the broadcast were its "Super Bowl XLIV Post-Game" (44.87 million viewers, #2; adults 18-49: 18.1, #2) coverage and the series premiere of "Undercover Boss" (31.35 million viewers, #3; adults 18-49: 13.1, #3).

FOX (2.49 million viewers, #3; adults 18-49: 1.0, #2) then won the battle of leftovers with its mix of "'Til Death" (1.58 million viewers, #17; adults 18-49: 0.5, #17), another "'Til Death" (1.84 million viewers, #16; adults 18-49: 0.6, #T14), "The Simpsons" (2.93 million viewers, #9; adults 18-49: 1.3, #T5), "The Cleveland Show" (2.45 million viewers, #13; adults 18-49: 1.1, #9), "Family Guy" (3.07 million viewers, #T7; adults 18-49: 1.3, #T5) and "American Dad" (3.07 million viewers, #T7; adults 18-49: 1.4, #4).

Next up was ABC (3.20 million viewers, #2; adults 18-49: 0.9, #3) with all-repeat lineup of "America's Funniest Home Videos" (3.98 million viewers, #4; adults 18-49: 0.9, #T10), "Modern Family" (2.81 million viewers, #10; adults 18-49: 0.8, #T12), "The Middle" (2.27 million viewers, #14; adults 18-49: 0.6, #T14), another "Modern Family" (2.50 million viewers, #12; adults 18-49: 0.8, #T12), "Cougar Town" (2.58 million viewers, #11; adults 18-49: 0.9, #T10), yet another "Modern Family" (3.88 million viewers, #5; adults 18-49: 1.3, #T5) and even more "Modern Family" (3.57 million viewers, #6; adults 18-49: 1.2, #8).

And finally, repeats of "The Biggest Loser" (1.38 million viewers, #18; adults 18-49: 0.4, #18) and another "The Biggest Loser" (2.02 million viewers, #15; adults 18-49: 0.6, #T14) on NBC (1.70 million viewers, #4; adults 18-49: 0.5, #4) rounded out the evening.

Source: Nielsen Media Research





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