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[02/14/11 - 08:52 AM]
Sunday's Broadcast Ratings: Grammys Lift CBS to Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, february 13, 2011)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (23.72 million viewers, #1; adults 18-49: 8.2, #1) coasted to victory with its presentation of "The 53rd Annual Grammy Awards" (27.56 million viewers, #1; adults 18-49: 10.3, #1). Said numbers were up from last year's "The 52nd Annual Grammy Awards" (26.61 million viewers; adults 18-49: 10.0 on 1/31/10). Leading off the night was a new "60 Minutes" (12.21 million viewers, #2; adults 18-49: 2.1, #T6).

FOX (4.58 million viewers, #4; adults 18-49: 2.3, #2) then won the battle for the leftovers with its mix of a "The Simpsons" (2.94 million viewers, #15; adults 18-49: 1.3, #12) repeat followed by new episodes of "American Dad" (3.94 million viewers, #14; adults 18-49: 1.9, #8), "The Simpsons" (5.62 million viewers, #8; adults 18-49: 2.7, #3), "Bob's Burgers" (4.22 million viewers, #12; adults 18-49: 2.1, #T6), "Family Guy" (5.99 million viewers, #7; adults 18-49: 3.2, #2) and "The Cleveland Show" (4.77 million viewers, #10; adults 18-49: 2.4, #5).

Next up was ABC (7.44 million viewers, #2; adults 18-49: 2.0, #3) with fresh installments of "America's Funniest Home Videos" (7.80 million viewers, #4; adults 18-49: 1.8, #T9), "Extreme Makeover: Home Edition" (6.45 million viewers, #5; adults 18-49: 1.6, #11), "Desperate Housewives" (9.13 million viewers, #3; adults 18-49: 2.6, #4) and "Brothers & Sisters" (6.40 million viewers, #6; adults 18-49: 1.8, #T9).

And finally, a two-hour "Dateline NBC" (5.22 million viewers, #9; adults 18-49: 1.1, #13) led into repeats of "Harry's Law" (4.63 million viewers, #11; adults 18-49: 0.8, #14) and another "Harry's Law" (3.95 million viewers, #13; adults 18-49: 0.6, #15) on NBC (4.75 million viewers, #3; adults 18-49: 0.9, #4).

Week-to-week changes (adults 18-49): 60 Minutes (50.00% vs. 1/30/11), Dateline NBC (22.20%), The Cleveland Show (0.00% vs. 1/23/11), Bob's Burgers (-4.50% vs. 1/23/11), The Simpsons (-12.90% vs. 1/23/11), Family Guy (-13.50% vs. 1/16/11), American Dad (-13.60% vs. 1/23/11), Brothers & Sisters (-14.30% vs. 1/16/11), Desperate Housewives (-16.10% vs. 1/16/11), America's Funniest Home Videos (-18.20% vs. 1/30/11), Extreme Makeover: Home Edition (-40.70% vs. 1/30/11).


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/14/10):

NBC (8.35 million viewers, #3; adults 18-49: 7.0, #1) once again went untouched on Sunday thanks to night three of its "Winter Olympics 2010" (26.34 million viewers, #1; adults 18-49: 7.0, #1) coverage.

The silver then went to FOX (26.34 million viewers, #1; adults 18-49: 3.3, #2) with its mix of "NASCAR Overrun" (16.07 million viewers, #2; adults 18-49: 5.2, #2), "NASCAR Post-Race" (11.69 million viewers, #4; adults 18-49: 3.9, #4), "The Simpsons" (5.87 million viewers, #12; adults 18-49: 2.6, #7), "The Cleveland Show" (4.85 million viewers, #15; adults 18-49: 2.3, #9), "Family Guy" (6.42 million viewers, #9; adults 18-49: 3.2, #5) and "American Dad" (5.23 million viewers, #14; adults 18-49: 2.5, #8).

Next up was CBS (10.32 million viewers, #2; adults 18-49: 2.8, #3) with a new "60 Minutes" (8.21 million viewers, #7; adults 18-49: 1.2, #15), the premieres of "The Amazing Race 16" (9.07 million viewers, #5; adults 18-49: 2.8, #6) and "Undercover Boss" (15.28 million viewers, #3; adults 18-49: 5.1, #3) and a new "Cold Case" (8.72 million viewers, #6; adults 18-49: 2.1, #T11).

And finally, new episodes of "America's Funniest Home Videos" (6.27 million viewers, #11; adults 18-49: 1.7, #T13), a second hour of "America's Funniest Home Videos" (7.41 million viewers, #8; adults 18-49: 2.2, #10), "Extreme Makeover: Home Edition" (5.50 million viewers, #13; adults 18-49: 1.7, #T13) and a second hour of "Extreme Makeover: Home Edition" (6.40 million viewers, #10; adults 18-49: 2.1, #T11) on ABC (6.39 million viewers, #4; adults 18-49: 1.9, #4) rounded out the evening.

Source: Nielsen Media Research





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