E!'s "FASHION POLICE: THE 2011 GRAMMY AWARDS" IN VOGUE WITH HIGHEST-RATED AND MOST-WATCHED EPISODE EVER
E!'s premiere of Fashion Police: The 2011 Grammy Awards on Monday, February 14th from 10pm-11pm hosted by Joan Rivers, Kelly Osbourne, Giuliana Rancic and George Kotsiopoulos garnered the highest-rated (1.01 HHLD) and most-watched Fashion Police: Grammys ever as it attracted over 1.2 million Total Viewers, exceeding the prior four week time period by nearly +50% with both measures.
Fashion Police: The 2011 Grammy Awards posted double digit growth across key demos, up +44% with Adults 18-49 (.65) and +48% with Women 18-49 (.99) over the prior four week norm.
Additionally, E!'s Fashion Police premiere dominated the competition as it delivered more than five times as many Total Viewers and more than eight times as many Adults 18-49 as TV Guide's Grammy Fashion Wrap premiere at 7pm, while delivering twice as many Total Viewers than all three of TV Guide's Fashion Wrap airings combined.
*Source Nielsen Media Research, Live + Same Day, COV AA% & Impressions; HHLD rating ties with 2010 premiere