or


[02/18/11 - 09:16 AM]
ABC Builds its Thursday Numbers Year to Year in Viewers and Young Adults
ABC spins the numbers for Thursday, February 17.

[via press release from ABC]

Quick Take for Thursday, February 17, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Builds its Thursday Numbers Year to Year in Viewers and Young Adults

Against Increased Competition from "Idol," "Wipeout" Continues to Generate Big Year-to-Year Time Period Increases for ABC in Thursday's 8 O'clock Hour

ABC's "Wipeout" is the No. 1 Show for Family Coviewing This Season

ABC's "Grey's Anatomy" Leads the 9pm Hour by Wide Margins in Adults 18-49 And Finishes as Thursday's No. 1 Scripted TV Show for the 3rd Week Running

ABC's "Private Practice" Dominates NBC's Comedies in the 10 O'clock Hour

Thursday Night (8:00-11:00 p.m.) Despite facing increased competition on the night from an "Idol"-driven Fox this year, ABC grew its Thursday numbers year to year in viewers (+4% - 7.7 million vs. 7.4 million) and young adults (+8% - 2.7/8 vs. 2.5/7) over the same night last year (2/18/10) with all-original programming.

"Wipeout" (8:00-9:00 p.m.)

In the 8 o'clock hour, opposite Fox's "American Idol" and CBS' original comedies ("The Big Bang Theory"/"$#*! My Dad Says"), ABC's Winter "Wipeout" (6.2 million and 1.9/6) beat out NBC's original comedies ("Community"/"Perfect Couples" = 3.6 million and 1.6/5) by 2.6 million viewers and by 19% in Adults 18-49. The broad-appealing ABC unscripted series ranked No. 2 against its broadcast competition in the hour with Kids 2-11 (2.2/8), trailing only "Idol."

· Although facing heightened competition from "Idol" in the time period this year, "Wipeout" continued to improve the hour for ABC by substantial margins, surging from the year-ago night in viewers (+44%) and young adults (+73%).

· Season to date, ABC's "Wipeout" is the No. 1 TV show on the major networks in terms of Family Coviewing, as 32% of its Adult 18-49 audience watches with Teens 12-17 or Kids 2-11.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" jumped into the lead of Thursday's 9 o'clock hour in Adults 18-49, registering as the No. 1 series in the slot for its 15th consecutive first-run broadcast this season. In its time period, "Grey's" (3.7/10) outdelivered Fox's "Idol"-fueled "Bones" by 12% (3.3/9), CBS' "CSI" by 28% (2.9/8) and NBC's comedies ("The Office"/"Parks and Recreation") by 32% (2.8/8). "Grey's" finished as Thursday's No. 1 scripted TV show for the 3rd week running in the key young adult sales demographic (tie).

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" (6.9 million and 2.4/7) held big advantages over NBC's comedies ("30 Rock"/"Outsourced" = 3.6 million and 1.8/5) in the 10 o'clock hour, leading by 3.3 million viewers and by 33% in Adults 18-49. In addition, for its 14th straight original airing this season, the ABC drama qualified as the No. 1 scripted TV show in its hour with key Women (W18-34/W18-49).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 2/18/11.





  [february 2011]  
S
M
T
W
T
F
S
  


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· BLEEP MY DAD SAYS (CBS)
· BONES (FOX)
· COMMUNITY (YAHOO)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· OFFICE, THE (NBC)
· OUTSOURCED (NBC)
· PARKS & RECREATION (NBC)
· PERFECT COUPLES (NBC)
· PRIVATE PRACTICE (ABC)
· WIPEOUT (ABC)











most recent ratings | view all posts
[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.