[02/18/11 - 09:16 AM]
ABC Builds its Thursday Numbers Year to Year in Viewers and Young Adults
ABC spins the numbers for Thursday, February 17.

[via press release from ABC]

Quick Take for Thursday, February 17, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Builds its Thursday Numbers Year to Year in Viewers and Young Adults

Against Increased Competition from "Idol," "Wipeout" Continues to Generate Big Year-to-Year Time Period Increases for ABC in Thursday's 8 O'clock Hour

ABC's "Wipeout" is the No. 1 Show for Family Coviewing This Season

ABC's "Grey's Anatomy" Leads the 9pm Hour by Wide Margins in Adults 18-49 And Finishes as Thursday's No. 1 Scripted TV Show for the 3rd Week Running

ABC's "Private Practice" Dominates NBC's Comedies in the 10 O'clock Hour

Thursday Night (8:00-11:00 p.m.) Despite facing increased competition on the night from an "Idol"-driven Fox this year, ABC grew its Thursday numbers year to year in viewers (+4% - 7.7 million vs. 7.4 million) and young adults (+8% - 2.7/8 vs. 2.5/7) over the same night last year (2/18/10) with all-original programming.

"Wipeout" (8:00-9:00 p.m.)

In the 8 o'clock hour, opposite Fox's "American Idol" and CBS' original comedies ("The Big Bang Theory"/"$#*! My Dad Says"), ABC's Winter "Wipeout" (6.2 million and 1.9/6) beat out NBC's original comedies ("Community"/"Perfect Couples" = 3.6 million and 1.6/5) by 2.6 million viewers and by 19% in Adults 18-49. The broad-appealing ABC unscripted series ranked No. 2 against its broadcast competition in the hour with Kids 2-11 (2.2/8), trailing only "Idol."

· Although facing heightened competition from "Idol" in the time period this year, "Wipeout" continued to improve the hour for ABC by substantial margins, surging from the year-ago night in viewers (+44%) and young adults (+73%).

· Season to date, ABC's "Wipeout" is the No. 1 TV show on the major networks in terms of Family Coviewing, as 32% of its Adult 18-49 audience watches with Teens 12-17 or Kids 2-11.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" jumped into the lead of Thursday's 9 o'clock hour in Adults 18-49, registering as the No. 1 series in the slot for its 15th consecutive first-run broadcast this season. In its time period, "Grey's" (3.7/10) outdelivered Fox's "Idol"-fueled "Bones" by 12% (3.3/9), CBS' "CSI" by 28% (2.9/8) and NBC's comedies ("The Office"/"Parks and Recreation") by 32% (2.8/8). "Grey's" finished as Thursday's No. 1 scripted TV show for the 3rd week running in the key young adult sales demographic (tie).

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" (6.9 million and 2.4/7) held big advantages over NBC's comedies ("30 Rock"/"Outsourced" = 3.6 million and 1.8/5) in the 10 o'clock hour, leading by 3.3 million viewers and by 33% in Adults 18-49. In addition, for its 14th straight original airing this season, the ABC drama qualified as the No. 1 scripted TV show in its hour with key Women (W18-34/W18-49).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 2/18/11.

  [february 2011]  

· 30 ROCK (NBC)

most recent ratings | view all posts
[03/22/18 - 08:10 AM]
Wednesday's Broadcast Ratings: FOX Finales Win Tight Demo Race
The network edges ABC, CBS and NBC by one-tenth of a ratings point.

[03/21/18 - 08:16 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top
The Peacock leads the evening among total viewers and adults 18-49.

[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.