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Surging 78% in Unique Visitors Over the Prior Month,
ABC.com is the No. 1 Online Broadcast Site for January 2011
ABC.com Owns 7 of the Top 10 Spots in Unique Viewers for the Month, Including the Only Freshman Series with "Mr. Sunshine"
ABC's "The Bachelor" is January 2011's No. 1 Program in Total Streams
According to the latest data from Nielsen VideoCensus for January 2011, ABC.com was up a resounding 78% in Unique Viewers over the previous month (4.8 million UVs vs. 2.7 million UVs). For the month of January, ABC.com stood as the No. 1 online broadcast site in Unique Viewers, beating CBS Television by 17% (4.1 million UVs), NBC.com by 50% (3.2 million UVs), Fox Broadcasting by 118% (2.2 million UVs) and Cwtv.com by 622% (664,000 UVs).
Program Highlights - Unique Viewers (January '11)
For viewing of full episodes and short-form content, ABC.com owned the most number of spots in the Top 10 with 7 during January '11, including the No. 1 series with "The Bachelor" and the only freshman series with "Mr. Sunshine." In fact, CBS, NBC and Fox claimed just 1 spot each among the month's top 10 programs in Unique Viewers.
· ABC.com's Top 10 entries include "The Bachelor" (No. 1 - 1.062 million Unique Viewers), "V" (No. 3 - 771,000 UVs), "Mr. Sunshine" (No. 4 - 711,000 UVs), "Modern Family" (No. 5 - 706,000 UVs), "Grey's Anatomy" (No. 7 - 585,000 UVs), "General Hospital" (No. 8 - 534,000 UVs) and "Extreme Makeover: Home Edition" (No. 9 - 521,000 UVs).
Program Highlights - Total Streams (January '11)
For Total Streams, ABC.com claimed 4 of the Top 5 entries in January '11, including the No. 1 program with "The Bachelor" (18.3 million).
· The rest of Top 10 in Total Streams include "Grey's Anatomy" (No. 3 - 11.2 million TS), "Modern Family" (No. 4 - 9.0 million TS) and "Desperate Housewives" (No. 5 - 8.6 million TS).
Broadcast Network Websites - Unique Viewers (January '11)
Name Unique Viewers
No. 1 ABC.com 4.8 million
No. 2 CBS Television 4.1 million
No. 3 NBC.com 3.2 million
No. 4 Fox Broadcasting 2.2 million
No. 5 Cwtv.com 664,000
Top 10 Programs - Unique Viewers (January '11)
Program Net Unique Viewers
No. 1 The Bachelor ABC 1.062 million
No. 2 Saturday Night Live NBC 924,000
No. 3 V ABC 771,000
No. 4 Mr. Sunshine ABC 711,000
No. 5 Modern Family ABC 706,000
No. 6 American Idol FOX 628,000
No. 7 Grey's Anatomy ABC 585,000
No. 8 General Hospital ABC 534,000
No. 9 Extreme Makeover: Home ABC 521,000
No.10 Late Show CBS 497,000
Top 10 Programs - Total Streams (January '11)
Program Net Total Streams
No. 1 The Bachelor ABC 18.3 million
No. 2 Young and the Restless CBS 13.1 million
No. 3 Grey's Anatomy ABC 11.2 million
No. 4 Modern Family ABC 9.0 million
No. 5 Desperate Housewives ABC 8.6 million
No. 6 NCIS CBS 7.5 million
No. 7 Hawaii Five-0 CBS 6.1 million
No. 8T Saturday Night Live NBC 6.0 million
No. 8T Days of Our Lives NBC 6.0 million
No. 10 How I Met Your Mother CBS 5.2 million
ABC.com's Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Additionally, ABC.com features an embeddable short-form video player that is home to a variety of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC's most popular series. ABC.com is available anytime, anywhere on mobile devices at m.abc.com and on the iPad via the popular ABC Player app.
Source: Nielsen Online, VideoCensus, January 2011
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