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[02/28/11 - 11:27 AM]
ABC's Broadcast of the "83rd Annual Academy Awards" Qualifies As Television's Most-Watched Entertainment Telecast in 1 Year
ABC spins the numbers for Sunday, February 27.

[via press release from ABC]

Sunday, February 27, 2011 - Based on Nielsen's True Fast National Ratings

ABC's Broadcast of the "83rd Annual Academy Awards" Qualifies As Television's Most-Watched Entertainment Telecast in 1 Year

ABC's "Academy Awards" Telecast Draws its 2nd-Biggest Audience Since 2007

ABC's "2011 Oscars" Broadcast Overshadows Other Award Shows This Season, Including the "Grammy Awards," "Golden Globe Awards" and "Emmy Awards"

"2011 Oscars" Reach 71.3 Million Unique Viewers Across the United States

Video Views for the "Oscar" Multiplatform Experience Surge 29% Year to Year, With 3 Million Video Views Across Oscar.com and the Oscar Backstage Pass App

The "83rd Annual Academy Awards" (8:30-11:30 p.m.)

ABC's broadcast of the "83rd Annual Academy Awards" attracted an average audience of 37.6 million Total Viewers and posted an 11.7 rating among Adults 18-49, based on Nielsen's "Fast National" ratings.

· Drawing its 2nd-largest overall audience since 2007, the "Academy Awards" registered as TV's most-watched entertainment telecast in 1 year - since 3/7/10. Hosted by James Franco and Anne Hathaway, the "Oscars" retained nearly all of its audience year to year with Adults 18-34 (95% - 10.6 rating vs. 11.1 rating) and Women 18-34 (98% - 12.7 rating vs. 13.0 rating).

· ABC's "83rd Annual Academy Awards" (37.6 million) overshadowed other awards shows this season, outdrawing the 2010 "Emmy Awards" by 24.1 million viewers (13.5 million), the 2011 "Golden Globe Awards" by 20.6 million viewers (17.0 million) and the 2011 "Grammy Awards" by 10.9 million viewers (26.7 million).

· ABC's "83rd Annual Academy Awards" reached an estimated 71.3 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during its telecast.

"Oscar's Red Carpet Live" (8:00 - 8:30 p.m.)

With "Oscar's Red Carpet Live" pre-show from 8:00-8:30 p.m., ABC pulled in 26.4 million viewers, drawing the special's largest audience since 2007.

Online: Oscar.com and Oscar Backstage Pass App

Preliminary data on video views for the "Oscar" multiplatform experience surged by +29% year to year on Sunday, with over 3 million total video views across Oscar.com and the Oscar Backstage Pass App.

Source: The Nielsen Company (Live + Same Day Fast National Ratings) - 2/27/11. Online Source: Adobe SiteCatalyst





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