or


[03/01/11 - 12:28 PM]
Presidents Day Holiday Programming Event on The Hub TV Network Drives Significant Gains With Key Target Audiences
The Hub spins the numbers for the week of February 21-27.

[via press release from The Hub]

Presidents Day Holiday Programming Event on The Hub TV Network Drives Significant Gains With Key Target Audiences

-- Marathons of �Family Game Night,� �G.I. Joe Renegades� Deliver As Network Continues Ratings Momentum; Remains Leader in Co-Viewing --

March 1, 2011

(Los Angeles, Ca.) A special Presidents Day marathon of The Hub TV network's popular original series "Family Game Night" and "G.I. Joe" delivered strong double and triple-digit gains week-to-week among key target audiences. The Hub, a television network for children and their families, is a joint venture between Discovery Communications and Hasbro, Inc.

On Presidents Day (Monday, February 21), The Hub presented a nine-hour block of back-to-back episodes of "G.I. Joe Renegades" (3 p.m. - 6 p.m. ET) and "Family Game Night" (6 p.m. - midnight ET). Both series are produced by Hasbro Studios.

Highlights of the holiday programming event include:

The full nine-hour run of the event (3 p.m. - midnight ET) generated week-to-week delivery increases with key demos, including Kids 2-11 (+97%, 61,000), Kids 6-11 (+167%, 40,000), Adults 18-49 (+45%, 42,000), Persons 2+ (+61%, 122,000) and Households (+69%, 88,000).

The back-to-back episodes of "G.I. Joe Renegades" produced week-to-week delivery increases with key demos, including Kids 2-11 (+62%, 47,000), Adults 18-49 (+220%, 32,000), Persons 2+ (+91%, 82,000) and Households (+88%, 62,000).

The back-to-back episodes of "Family Game Night" produced week-to-week delivery increases with key demos, including Kids 2-11 (+113%, 68,000), Kids 6-11 (+308%, 53,000), Adults 18-49 (+23%, 48,000), Persons 2+ (+52%, 141,000) and Households (+66%, 101,000).

Other ratings highlights:

In Total Day (for the week of 2/21-27), The Hub continued to register audience gains, with week-to-week delivery increases in key demos, including Kids 2-11 (+15%, 30,000), Kids 6-11 (+14%, 16,000), Adults 18-49 (+13%, 27,000), Women 18-49 (+17%, 14,000), Persons 2+ (+11%, 72,000) and Households (+14%, 50,000).

In Prime Time (Mon-Sun 8P-11P) for the week, The Hub also continued to build audience with week-to-week delivery increases among Kids 2-11 (+22%, 39,000), Kids 6-11 (+50%, 30,000), Adults 18-49 (+41%, 48,000), Women 18-49 (+19%, 25,000), Persons 2+ (+25%, 114,000) and Households (+21%, 75,000).

For the week, The Hub remained the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. On The Hub, thirty five percent (35%) of Kids 2-11 watched with an Adult 18-49, out-performing all kids cable networks including Nickelodeon (25%), Disney Channel (21%) and Cartoon Network (22%).

Source: Nielsen; program based dayparts; most current; 2/21/11-2/27/11 vs. 2/14/11-2/20/11, growth by (000), cvg ratings where noted, co-viewing in NPower, L+7).

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.

[02/08/16 - 08:27 AM]
NBC Ranks #2 for the Night Among the Big 4 Networks in Adults 18-49 and Total
NBC spins the numbers for Sunday, February 7.

[02/08/16 - 06:16 AM]
CBS's Coverage of Super Bowl 50 Scores Second-Highest Overnight Rating in History
CBS spins the numbers for Sunday, February 7.

[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.