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[03/01/11 - 12:28 PM]
Presidents Day Holiday Programming Event on The Hub TV Network Drives Significant Gains With Key Target Audiences
The Hub spins the numbers for the week of February 21-27.

[via press release from The Hub]

Presidents Day Holiday Programming Event on The Hub TV Network Drives Significant Gains With Key Target Audiences

-- Marathons of �Family Game Night,� �G.I. Joe Renegades� Deliver As Network Continues Ratings Momentum; Remains Leader in Co-Viewing --

March 1, 2011

(Los Angeles, Ca.) A special Presidents Day marathon of The Hub TV network's popular original series "Family Game Night" and "G.I. Joe" delivered strong double and triple-digit gains week-to-week among key target audiences. The Hub, a television network for children and their families, is a joint venture between Discovery Communications and Hasbro, Inc.

On Presidents Day (Monday, February 21), The Hub presented a nine-hour block of back-to-back episodes of "G.I. Joe Renegades" (3 p.m. - 6 p.m. ET) and "Family Game Night" (6 p.m. - midnight ET). Both series are produced by Hasbro Studios.

Highlights of the holiday programming event include:

The full nine-hour run of the event (3 p.m. - midnight ET) generated week-to-week delivery increases with key demos, including Kids 2-11 (+97%, 61,000), Kids 6-11 (+167%, 40,000), Adults 18-49 (+45%, 42,000), Persons 2+ (+61%, 122,000) and Households (+69%, 88,000).

The back-to-back episodes of "G.I. Joe Renegades" produced week-to-week delivery increases with key demos, including Kids 2-11 (+62%, 47,000), Adults 18-49 (+220%, 32,000), Persons 2+ (+91%, 82,000) and Households (+88%, 62,000).

The back-to-back episodes of "Family Game Night" produced week-to-week delivery increases with key demos, including Kids 2-11 (+113%, 68,000), Kids 6-11 (+308%, 53,000), Adults 18-49 (+23%, 48,000), Persons 2+ (+52%, 141,000) and Households (+66%, 101,000).

Other ratings highlights:

In Total Day (for the week of 2/21-27), The Hub continued to register audience gains, with week-to-week delivery increases in key demos, including Kids 2-11 (+15%, 30,000), Kids 6-11 (+14%, 16,000), Adults 18-49 (+13%, 27,000), Women 18-49 (+17%, 14,000), Persons 2+ (+11%, 72,000) and Households (+14%, 50,000).

In Prime Time (Mon-Sun 8P-11P) for the week, The Hub also continued to build audience with week-to-week delivery increases among Kids 2-11 (+22%, 39,000), Kids 6-11 (+50%, 30,000), Adults 18-49 (+41%, 48,000), Women 18-49 (+19%, 25,000), Persons 2+ (+25%, 114,000) and Households (+21%, 75,000).

For the week, The Hub remained the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. On The Hub, thirty five percent (35%) of Kids 2-11 watched with an Adult 18-49, out-performing all kids cable networks including Nickelodeon (25%), Disney Channel (21%) and Cartoon Network (22%).

Source: Nielsen; program based dayparts; most current; 2/21/11-2/27/11 vs. 2/14/11-2/20/11, growth by (000), cvg ratings where noted, co-viewing in NPower, L+7).

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





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