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[03/01/11 - 08:35 AM]
"The Daily Show with Jon Stewart" Tops All Late Night Cable Series in February Among Total Viewers, Persons 18-49, Persons 18-34, Men 18-34 and Men 18-24
Comedy Central spins the late-night numbers for the month of February.

[via press release from Comedy Central]

"The Daily Show with Jon Stewart" Tops All Late Night Cable Series in February Among Total Viewers, Persons 18-49, Persons 18-34, Men 18-34 and Men 18-24

FINISHES FEBRUARY AS THE MOST-WATCHED LATE NIGHT SHOW ACROSS ALL OF TELEVISION AMONG PERSONS 18-34, MEN 18-34 AND MEN 18-24

"THE COLBERT REPORT" OVERTAKES "CONAN" AMONG TOTAL VIEWERS TO TAKE THE #2 RANK AMONG CABLE LATE NIGHT SHOWS

THEDAILYSHOW.COM AND COLBERTNATION.COM TOP ALL LATE NIGHT SHOW SITES AMONG TOTAL VISITS, TIME SPENT, TOTAL UNIQUES AND MEN 18-34 UNIQUES

NEW YORK, March 1, 2011 -- "The Daily Show with Jon Stewart" added another key demographic win during the month of February, with a victory among Persons 18-34 joining the numerous repeat demo wins for the Emmy(R) and Peabody(R) Award-winning series which finished the month as #1 in Total Viewers among late night shows in cable and was also the highest-rated and most-watched late night show in cable among Persons 18-49, Men 18-34 and Men 18-24. Across all of late night, broadcast and cable, "The Daily Show" finished the month as the #1 late night show among Persons 18-34, Men 18-34 and Men 18-24. (source: Nielsen Media Research, live + same day data, original episodes only; see charts below for detailed data)

"Daily Show" lead-out, "The Colbert Report," also had a memorable month in February, overtaking "Conan" among Total Viewers to claim the #2 slot behind "The Daily Show" in total delivery among late night shows in cable. The Emmy(R) and Peabody(R) Award-winning "Colbert Report" also dominated among young men, finishing the month behind only "The Daily Show" in all of late night, broadcast and cable, among Men 18-34 and Men 18-24, providing COMEDY CENTRAL with the top two spots across all of television in these key demos.

Versus the prior month (January 2011), "The Daily Show" grew +3% in Total Viewers, with ratings growing +8% among Persons 18-49, +9% among Persons 18-34, +11% among Men 18-34 and a strong +18% among Men 18-24. "The Colbert Report" grew +2% in Total Viewers, with ratings growing +7% among Persons 18-49, +13% among Persons 18-34, +10% among Men 18-34 and a stellar +22% among Men 18-24.

Online, show sites for "The Daily Show" and "The Colbert Report" were the top two sites among all late night show sites in Total Visits, Total Unique Visitors, Men 18-34 Unique Visitors and Total Minutes during January 2011 (the last full month of data reported by comScore MediaMetrix). 2.1 million Unique Visitors spent 17 million minutes on thedailyshow.com, nearly tripling third place TeamCoco.com among Unique Visitors. The 17 million minutes spent on "The Daily Show's" site was more than five times the amount of time spent on TeamCoco.com and was over 5 million more minutes than the combined total of "The Tonight Show with Jay Leno," "The Late Show with David Letterman," "Late Night with Jimmy Fallon," "Jimmy Kimmel Live," "Conan" and "Lopez Tonight." (source: comScore MediaMetrix, 1/1/11-1/31/11; see chart below for detailed data)

"The Daily Show" airs Monday-Thursday at 11:00 p.m. and repeats at 1:30 a.m. the same night and at 9:30 a.m., 1:00 p.m. and 7:00 p.m. the following day (all times ET/PT). Full episodes, as well as clips, are posted for viewing the following day at www.thedailyshow.com with URL and embed links. Fans can follow @TheDailyShow on Twitter or "like" The Daily Show on Facebook.

Jon Stewart and Rory Albanese are the executive producers of "The Daily Show with Jon Stewart" with Steve Bodow, Kahane Cooperman, Jennifer Flanz and Jim Margolis serving as co-executive producers. Supervising producers are Pam DePace, Hillary Kun and Adam Lowitt. Jill Katz is the executive in charge of production. The series' head writer is Tim Carvell and it is directed by Chuck O'Neil.

"The Colbert Report" airs Monday-Thursday at 11:30 p.m. and repeats at 2:00 a.m. the same night and at 10:00 a.m., 1:30 p.m. and 7:30 p.m. the following day (all times ET/PT). Full episodes, as well as clips, are posted for viewing the following day at www.colbertnation.com with URL and embed links. Fans can follow Colbert's Twitter feed @StephenAtHome and "like" The Colbert Report on Facebook.

"The Colbert Report" is produced by Jon Stewart's Busboy Productions, Inc. in association with Colbert's Spartina Productions, Inc. Stewart, Colbert and Tom Purcell are the executive producers with Meredith Bennett and Richard Dahm as co-executive producers. Jim Hoskinson is the director.

CABLE LATE NIGHT

FEBRUARY MONTHLY AVERAGES

TOTAL VIEWERS (000s)
"The Daily Show with Jon Stewart" 1.606
"The Colbert Report" 1.124
"Conan" 1.026
"Chelsea Lately" 926
"The Mo'Nique Show" 776
"Lopez Tonight" 558

PERSONS 18-49 Rating Delivery
"The Daily Show with Jon Stewart" 0.84 932,000
"Conan" 0.65 743,000
"The Colbert Report" 0.64 710,000
"Chelsea Lately" 0.58 639,000
"The Mo'Nique Show" 0.39 401,000
"Lopez Tonight" 0.34 386,000

PERSONS 18-34 Rating Delivery
"The Daily Show with Jon Stewart" 0.96 544,000
"Conan" 0.87 509,000
"The Colbert Report" 0.78 440,000
"Chelsea Lately" 0.69 391,000
"Lopez Tonight" 0.45 264,000
"The Mo'Nique Show" 0.41 214,000

MEN 18-34 Rating Delivery
"The Daily Show with Jon Stewart" 1.31 371,000
"The Colbert Report" 1.07 303,000
"Conan" 1.00 292,000
"Lopez Tonight" 0.51 149,000
"Chelsea Lately" 0.28 78,000
"The Mo'Nique Show" 0.28 71,000

MEN 18-24 Rating Delivery
"The Daily Show with Jon Stewart" 1.55 186,000
"The Colbert Report" 1.40 168,000
"Conan" 0.91 112,000
"Lopez Tonight" 0.55 68,000
"The Mo'Nique Show" 0.23 25,000
"Chelsea Lately" 0.18 22,000

Source: Nielsen Media Research, live + same day data, 1/31/11-2/24/11, original episodes only

BROADCAST AND CABLE LATE NIGHT FEBRUARY MONTHLY AVERAGES

PERSONS 18-34

"The Daily Show with Jon Stewart" 544,000
"Conan" 509,000
"The Colbert Report" 440,000
"The Tonight Show with Jay Leno" 437,000
"Chelsea Lately" 391,000
"The Late Show with David Letterman" 381,000
"Late Night with Jimmy Fallon" 319,000
"Jimmy Kimmel Live" 282,000
"Lopez Tonight" 264,000
"The Late Late Show with Craig Ferguson" 224,000
"The Mo'Nique Show" 214,000

MEN 18-34

"The Daily Show with Jon Stewart" 371,000
"The Colbert Report" 303,000
"Conan" 292,000
"The Tonight Show with Jay Leno" 187,000
"The Late Show with David Letterman" 181,000
"Late Night with Jimmy Fallon" 158,000
"Lopez Tonight" 149,000
"The Late Late Show with Craig Ferguson" 119,000
"Jimmy Kimmel Live" 106,000
"Chelsea Lately" 78,000
"The Mo'Nique Show" 71,000

MEN 18-24

"The Daily Show with Jon Stewart" 186,000
"The Colbert Report" 168,000
"Conan" 112,000
"Lopez Tonight" 68,000
"Late Night with Jimmy Fallon" 47,000
"The Tonight Show with Jay Leno" 41,000
"The Late Show with David Letterman" 38,000
"Jimmy Kimmel Live" 36,000
"The Late Late Show with Craig Ferguson" 26,000
"The Mo'Nique Show" 25,000
"Chelsea Lately" 22,000 Source: Nielsen Media Research, live + same day data, original episodes only Cable data (1/31/11-2/24/11) Broadcast data (1/31/11-2/20/11)

BROADCAST AND CABLE LATE NIGHT - ONLINE JANUARY MONTHLY AVERAGES

Show Site Traffic (January 2011) Total Visits (000s) Total Minutes (000s) Total Unique Visitors (000s) Men 18-34 Unique Visitors
"The Daily Show with Jon Stewart" 7,000 16,890 2,089 607,000
"The Colbert Report" 3,123 7,220 1,333 418,000
"Conan" 1,884 3,000 781 311,000
"Late Night with Jimmy Fallon" 586 3,350 397 78,000
"Lopez Tonight" 509 1,000 229 76,000
"The Tonight Show with Jay Leno" 445 3,010 335 96,000
"The Late Show with David Letterman" 355 1,000 223 66,000
"Jimmy Kimmel Live" 162 210 88 29,000

Source: comScore MediaMetrix, 1/1/11-1/31/11 (note: no comScore data available for "The Late Late Show with Craig Ferguson," "Chelsea Lately" or "The Mo'Nique Show")





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