or


[03/07/11 - 12:28 PM]
Lifetime's "Army Wives" Averages 4.2 Million Total Viewers in Season Five Premiere
Lifetime spins the numbers for Sunday, March 6.
[via press release from Lifetime]

LIFETIME'S "ARMY WIVES" AVERAGES 4.2 MILLION TOTAL VIEWERS IN SEASON FIVE PREMIERE

Hit Drama's Return Powers Premiere-to-Premiere Growth in Key Demos

Reality Series COMING HOME Pulls in 2.7 Million Total Viewers

LOS ANGELES, CA (March 7, 2011) - Last night's season five debut of Lifetime's hit drama Army Wives generated strong viewership, showing significant premiere-to-premiere growth in the key demos and becoming ad-supported cable's number two original drama season premiere in 2010-2011 among Women 18-49. Army Wives averaged 4,228,000 Total Viewers, up 27% from its season four debut on April 11, 2010; 1,955,000 Adults 25-54 viewers (+13%); 1,435,000 Women 18-49 viewers (+19%); and 1,485,000 Women 25-54 viewers (+8%), according to Nielsen Research. It secured a 3.2 Household rating (+23%). In addition, yesterday's episode is Lifetime's second most watched original season premiere ever among the key demos, including Women 18+ (2,972,000) and Adults 18+ (3,907,000), behind the season two debut of Army Wives.

Immediately following Army Wives at 10:00pm, Lifetime's unscripted series Coming Home also enjoyed strong viewership with triple digit year-to-date time period growth, becoming the network's number one all-new original un-scripted series launch ever across all key demos, excluding Project Runway. Featuring U.S. armed forces service members' surprise family reunions after serving long tours of duty, Coming Home averaged 2,681,000 Total Viewers (up 146% compared to Lifetime's YTD average); 1,396,000 Adults 18-49 viewers (+217%); 1,319,000 Adults 25-54 viewers (+183%); 1,043,000 Women 18-49 viewers (+213%); and 998,000 Women 25-54 viewers (+189%). The show generated a 2.0 Household rating (+131%). Coming Home is the second most watched original un-scripted premiere on ad-supported cable in 2011 among Women 18+ (1,898,000).

Online, myLifetime.com secured its best season premiere of Army Wives traffic ever, with more than double the number of visitors to the series' site than season four premiere.

Army Wives follows the struggles, dreams and friendships of a diverse group of women - and one man - living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico and Catherine Bell. Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera, along with Jeff Melvoin serve as executive producers. The series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.

In paying tribute to American armed forces personnel and their families, Coming Home follows the unforgettable and inspiring surprise reunions of members of all five branches of the military with their spouses, children, parents and other loved ones as they return home from active duty throughout the world. Hosted by former American Idol finalist Matt Rogers, each of the program's 13 hour-long episodes will highlight five reunions featuring service members and their emotional stories. With hundreds of thousands of members of the armed forces serving the country in the Middle East and elsewhere across the globe, military family reunions have become a sensation online, where millions of people have been inspired watching touching footage of loved ones and friends re-connecting with one another after enduring long periods of time apart. Coming Home is produced by RelativityREAL, LLC with Tom Forman (creator of Extreme Makeover: Home Edition) and Star Price (The Amazing Race) serving as executive producers.

ABOUT LIFETIME TELEVISION

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2011]  
S
M
T
W
T
F
S
  


· ARMY WIVES (LIFETIME)
· COMING HOME (LIFETIME)




most recent ratings | view all posts
[03/07/25 - 10:34 AM]
"Georgie and Mandy's First Marriage" Hits Series High Thursday Night
CBS was the #1 broadcast network last night with 5.63 million viewers, up +6% from last week and +25% more viewers than ABC and NBC combined last night (4.50 million).
[03/06/25 - 10:02 AM]
CBS' "Beyond the Gates" Improves Time Period by +78%
In its first week on air, "Beyond the Gates" reached over 5.2 million unique viewers.
[03/05/25 - 02:53 PM]
ABC News Is the Most-Watched Broadcast Network Across the Board for Second Straight Presidential Address to Congress with 6.3 Million Viewers
The network posted double-digit increases across the board compared to the previous presidential address to the joint session of Congress in 2021.
[03/05/25 - 08:04 AM]
ESPN's Excellent 2025 Continues: Company's February Viewership was Highest in Seven Years
ESPN's multi-year audience high was boosted by the 4 Nations Face-Off Championship Game, which scored ESPN's highest hockey audience ever, and further amplifies the company's industry-leading sports portfolio.

[03/04/25 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit increases week to week in Total Viewers, Adults 25-54 and Adults 18-49, posting its strongest numbers across the board in 4 weeks.
[03/04/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 24: "Zero Day" Climbs to No. 1 in This Week's Top 10
The true-crime documentary series "American Murder: Gabby Petito" continued to thrill audiences (11.3 million views) while "Running Point," the Kate Hudson-starring comedy series from executive producer Mindy Kaling, debuted at No. 3, with 9.3 million views.
[03/04/25 - 10:54 AM]
97th Oscars Delivers a Five Year High in Both Total Viewers and Adults 18-49
The show rose dramatically over last year in Adults 18-49 (+ 19% vs. 3.82 rating).
[03/03/25 - 05:49 PM]
"The Oscars" Tops Last Year in Key Adult Demographic, Ranking as No. 1 Primetime Telecast of the Season
"The Oscars" stands as the No. 1 primetime entertainment telecast in both Total Viewers (18.07 million) and Adults 18-49 (3.92 rating) for the 2024-2025 season.

[02/28/25 - 03:35 PM]
NBC Records Its Most-Watched Sunday of Entertainment Series Programming in Nearly Six Years
Including NBC, Peacock and the NBCUniversal cable networks - Bravo, E!, Syfy, USA and CNBC - the premiere episode of "The Americas" amassed 6.7 million viewers (L3) and stands as the most-watched nature documentary on linear television in more than 15 years.
[02/26/25 - 09:07 AM]
Netflix: What We Watched the Second Half of 2024
The bi-annual Engagement Report covers approximately 99% of all video watch time on Netflix.
[02/25/25 - 12:01 PM]
Top 10 Week of Feb. 17: "American Murder: Gabby Petito" Hits No. 1 in This Week's Top 10
Audiences also tuned in for the new drama-thriller series "Zero Day" - starring Robert De Niro, about a deadly cyberattack - which debuted at No. 2 in English TV (19.1 million views).
[02/25/25 - 09:11 AM]
Los Angeles Lakers vs. Denver Nuggets on "NBA Saturday Primetime on ABC" Viewership Up 29 Percent and Most-Watched Program of the Night Across All of Television
The game broadcast averaged 2,870,000 viewers and was the most-watched program of the night across all of television, according to Nielsen.
[02/21/25 - 02:45 PM]
4 Nations Face-Off: Canada-USA Championship Game Delivers 9.3 Million Viewers; ESPN's Largest Hockey Audience Ever
The telecast peaked with 10.4 million viewers and was the most-viewed non-NFL event ever on ESPN+.
[02/21/25 - 10:15 AM]
"High Potential" Finishes Spectacular First Season Hitting Series Highs
In addition, "High Potential" achieved a remarkable benchmark for the finale episode, earning a series high on streaming and becoming ABC's best drama episode ever, based on seven-day views on Hulu and Hulu on Disney+.
[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).