or


[03/07/11 - 12:28 PM]
Lifetime's "Army Wives" Averages 4.2 Million Total Viewers in Season Five Premiere
Lifetime spins the numbers for Sunday, March 6.

[via press release from Lifetime]

LIFETIME'S "ARMY WIVES" AVERAGES 4.2 MILLION TOTAL VIEWERS IN SEASON FIVE PREMIERE

Hit Drama's Return Powers Premiere-to-Premiere Growth in Key Demos

Reality Series COMING HOME Pulls in 2.7 Million Total Viewers

LOS ANGELES, CA (March 7, 2011) - Last night's season five debut of Lifetime's hit drama Army Wives generated strong viewership, showing significant premiere-to-premiere growth in the key demos and becoming ad-supported cable's number two original drama season premiere in 2010-2011 among Women 18-49. Army Wives averaged 4,228,000 Total Viewers, up 27% from its season four debut on April 11, 2010; 1,955,000 Adults 25-54 viewers (+13%); 1,435,000 Women 18-49 viewers (+19%); and 1,485,000 Women 25-54 viewers (+8%), according to Nielsen Research. It secured a 3.2 Household rating (+23%). In addition, yesterday's episode is Lifetime's second most watched original season premiere ever among the key demos, including Women 18+ (2,972,000) and Adults 18+ (3,907,000), behind the season two debut of Army Wives.

Immediately following Army Wives at 10:00pm, Lifetime's unscripted series Coming Home also enjoyed strong viewership with triple digit year-to-date time period growth, becoming the network's number one all-new original un-scripted series launch ever across all key demos, excluding Project Runway. Featuring U.S. armed forces service members' surprise family reunions after serving long tours of duty, Coming Home averaged 2,681,000 Total Viewers (up 146% compared to Lifetime's YTD average); 1,396,000 Adults 18-49 viewers (+217%); 1,319,000 Adults 25-54 viewers (+183%); 1,043,000 Women 18-49 viewers (+213%); and 998,000 Women 25-54 viewers (+189%). The show generated a 2.0 Household rating (+131%). Coming Home is the second most watched original un-scripted premiere on ad-supported cable in 2011 among Women 18+ (1,898,000).

Online, myLifetime.com secured its best season premiere of Army Wives traffic ever, with more than double the number of visitors to the series' site than season four premiere.

Army Wives follows the struggles, dreams and friendships of a diverse group of women - and one man - living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico and Catherine Bell. Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera, along with Jeff Melvoin serve as executive producers. The series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.

In paying tribute to American armed forces personnel and their families, Coming Home follows the unforgettable and inspiring surprise reunions of members of all five branches of the military with their spouses, children, parents and other loved ones as they return home from active duty throughout the world. Hosted by former American Idol finalist Matt Rogers, each of the program's 13 hour-long episodes will highlight five reunions featuring service members and their emotional stories. With hundreds of thousands of members of the armed forces serving the country in the Middle East and elsewhere across the globe, military family reunions have become a sensation online, where millions of people have been inspired watching touching footage of loved ones and friends re-connecting with one another after enduring long periods of time apart. Coming Home is produced by RelativityREAL, LLC with Tom Forman (creator of Extreme Makeover: Home Edition) and Star Price (The Amazing Race) serving as executive producers.

ABOUT LIFETIME TELEVISION

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2011]  
S
M
T
W
T
F
S
  


· ARMY WIVES (LIFETIME)
· COMING HOME (LIFETIME)





most recent ratings | view all posts
[10/30/24 - 03:14 PM]
FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers
Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.

[10/29/24 - 03:37 PM]
World Series Game 3: Monday's Most-Watched Program
On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.

[10/29/24 - 12:03 PM]
Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1
The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).

[10/29/24 - 11:30 AM]
CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month
Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.

[10/28/24 - 03:50 PM]
"Dancing with the Stars" Is Top Program of the Night in Adults 18-49
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).

[10/28/24 - 02:05 PM]
Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever
NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).

[10/27/24 - 02:17 PM]
Viewership Gains: World Series Off to Strongest Start Since 2017
With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).

[10/26/24 - 01:12 PM]
Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1
It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).

[10/25/24 - 10:57 AM]
The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms
The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.

[10/24/24 - 01:42 PM]
"Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut
The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.

[10/23/24 - 12:35 PM]
"9-1-1" Concludes Wildly Exciting "Bee-Nado" Story Arc, Rising +89% in Total Viewers and +294% in Adults 18-49 Over Initial Live + Same Day Audience
On linear, "9-1-1" ranked as the top entertainment program of the night in both Total Viewers (7.39 million) and Adults 18-49 (0.75 rating).

[10/23/24 - 11:25 AM]
It's a Hallmark Channel Christmas Across Entertainment Cable
"'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.

[10/22/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 6th Consecutive Week
Season to date, "Nightline" is up in Total Viewers (+2% - 989,000 vs. 958,000) versus the comparable weeks last season, posting its largest Total Viewer audience in 5 years - since the 2019-2020 season.

[10/22/24 - 12:06 PM]
Netflix Top 10 Week of Oct. 14: "Outer Banks" Strikes Gold for Second Week, "Lonely Planet" Rises to #1
Season 3 of "The Lincoln Lawyer" debuted at #2 with 7M views on the English TV List.

[10/21/24 - 10:39 AM]
School Is Back in Session at "Abbott Elementary" as Season 4 Premiere Skyrockets +191% in Total Viewers and +486% in Adults 18-49 Over Initial Live +Same Day Audience
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the season four premiere has jumped to 6.19 million Total Viewers and a 2.17 rating in Adults 18-49.