or


[03/07/11 - 12:28 PM]
Lifetime's "Army Wives" Averages 4.2 Million Total Viewers in Season Five Premiere
Lifetime spins the numbers for Sunday, March 6.

[via press release from Lifetime]

LIFETIME'S "ARMY WIVES" AVERAGES 4.2 MILLION TOTAL VIEWERS IN SEASON FIVE PREMIERE

Hit Drama's Return Powers Premiere-to-Premiere Growth in Key Demos

Reality Series COMING HOME Pulls in 2.7 Million Total Viewers

LOS ANGELES, CA (March 7, 2011) - Last night's season five debut of Lifetime's hit drama Army Wives generated strong viewership, showing significant premiere-to-premiere growth in the key demos and becoming ad-supported cable's number two original drama season premiere in 2010-2011 among Women 18-49. Army Wives averaged 4,228,000 Total Viewers, up 27% from its season four debut on April 11, 2010; 1,955,000 Adults 25-54 viewers (+13%); 1,435,000 Women 18-49 viewers (+19%); and 1,485,000 Women 25-54 viewers (+8%), according to Nielsen Research. It secured a 3.2 Household rating (+23%). In addition, yesterday's episode is Lifetime's second most watched original season premiere ever among the key demos, including Women 18+ (2,972,000) and Adults 18+ (3,907,000), behind the season two debut of Army Wives.

Immediately following Army Wives at 10:00pm, Lifetime's unscripted series Coming Home also enjoyed strong viewership with triple digit year-to-date time period growth, becoming the network's number one all-new original un-scripted series launch ever across all key demos, excluding Project Runway. Featuring U.S. armed forces service members' surprise family reunions after serving long tours of duty, Coming Home averaged 2,681,000 Total Viewers (up 146% compared to Lifetime's YTD average); 1,396,000 Adults 18-49 viewers (+217%); 1,319,000 Adults 25-54 viewers (+183%); 1,043,000 Women 18-49 viewers (+213%); and 998,000 Women 25-54 viewers (+189%). The show generated a 2.0 Household rating (+131%). Coming Home is the second most watched original un-scripted premiere on ad-supported cable in 2011 among Women 18+ (1,898,000).

Online, myLifetime.com secured its best season premiere of Army Wives traffic ever, with more than double the number of visitors to the series' site than season four premiere.

Army Wives follows the struggles, dreams and friendships of a diverse group of women - and one man - living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico and Catherine Bell. Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera, along with Jeff Melvoin serve as executive producers. The series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.

In paying tribute to American armed forces personnel and their families, Coming Home follows the unforgettable and inspiring surprise reunions of members of all five branches of the military with their spouses, children, parents and other loved ones as they return home from active duty throughout the world. Hosted by former American Idol finalist Matt Rogers, each of the program's 13 hour-long episodes will highlight five reunions featuring service members and their emotional stories. With hundreds of thousands of members of the armed forces serving the country in the Middle East and elsewhere across the globe, military family reunions have become a sensation online, where millions of people have been inspired watching touching footage of loved ones and friends re-connecting with one another after enduring long periods of time apart. Coming Home is produced by RelativityREAL, LLC with Tom Forman (creator of Extreme Makeover: Home Edition) and Star Price (The Amazing Race) serving as executive producers.

ABOUT LIFETIME TELEVISION

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2011]  
S
M
T
W
T
F
S
  


· ARMY WIVES (LIFETIME)
· COMING HOME (LIFETIME)





most recent ratings | view all posts
[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.

[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.